Tag Archives: Website Design Services

Ahrefs Marketing

5 Golden Secrets I Learned from the Ahrefs Marketing Strategies and You Should Also

You’d be surprised to know that the SEO giant Ahrefs has a team of only 50 people in marketing and they generate $800k per employee. Sounds great?

I also had the same expression as yours and it leads me to the curiosity to learn more about them. On digging in-depth, I came across the 19 SAAS marketing strategies that make them powerful in the realm.

Here are the top six points I concluded from their strategies. I’m sharing it below from you so you can also gain the nuggets of wisdom.

Let’s dive in!

1. Word of Mouth Advertising

If we own a small business, product or web design software 2020, our strategy lies in promoting the product. Even if our product has some flaws, we do best to cover it through marketing. That’s why Seth Godin says: “All marketers are liars.”

But Ahrefs aren’t like the one, instead of focusing on the conventional marketing strategies, they give their time to the product and work to increase the quality of it. They believe in word of mouth advertising that means if their product is better, they will naturally get the gains.

2. Blogging as a Help

In all our school life, marketing training and blogging courses, we have been told not to market our product or introduce it in the blog post. But they prove this old school of thought wrong by writing their blogs on their website and teaching users how to do it.

Pick out any of the top five blogs from their site and you’ll see that all those featured their product. Apart from that, they focus on building a connection with their audience by teaching them how to use their tools. When you’re addressing the pain points of your audience and help them to solve their queries, you add value to their life. So, for the next time they have any problem related to SEO, without any further ado, they’ll come to you.

3. Out of the Box Ideas

They don’t follow what everyone is doing but instead stand out from the rest. Like recently, they break the conference code by offering coffee cups branded under their tags while others stand on the stall and ask people to visit them as they have something for them.

Since marketing is versatile and creative so the marketing team should brainstorm ideas that make their product stand out. So, if you also have a product and want it to get viral as theirs, you should think of something innovative. A great idea can work wonders.

4. They Promote their Employees

You must have seen some successful product marketers who would invite blog posts but don’t encourage the author’s name underneath. Or sometimes they post it as anonymous. So, the authors don’t feel motivated to put more on the table. But if you see Ahrefs marketing team you always know who’s the author, what’s their bio and who’s the marketer.

So, they always promote their employees and then onwards employees help to build their businesses. There’s a great lesson to learn here. If your employees feel like they are appreciated, famed, encouraged with your business, they will show more dedication to promote your product or professional website design services in Dubai.

5. Ask for Feedback

If you see their Youtube channel, you’d know how much research, innovation and marketing strategies they have applied to their video promotion. And you’d find the same thing on their blogs. Every content of them is close to perfection and so their product. But still, they are open to feedback and continuously ask clients to learn how they can get better.

Asking for feedback shows the clients that you care about their experience and makes them feel connected. When they know your feedback matters to the business so they’ll become more loyal to your product.

To Wrap it Up

There’s a lot to learn from these five tips if you want to make your business successful, especially through marketing. So, now when you have known the powerful marketing strategies, how about implementing it and coming back with feedback?

Website Design & Development

10 Signs You Should Invest In Your Business Website Design

Websites are highly important to increase the connectivity of a business organization with its prospective clients. In creating a powerful and impact business website design, there is a need for the designers to understand the company’s business in detail. With the increase in the need to expand business and let it go beyond horizons, the professionals are investing exclusively in the business website design. For this purpose, website design services are aimed at infusing innovative ideas to make every big organization to look distinctive.

1. With increasing amount of competition in the market, it is essential to stay ahead of the rivals in the business sector. And if the rival company has a website, there is an urgent need for the likewise company to invest in creating a dynamic website.

2. Reaching out to the global target audience is only possible through the website because it is optimized and promoted enough on being registered with World Wide Web platform. By having a website, the customers from all over the world will be able to contact.

3. The biggest advantage of having web design services is that the business becomes open to public round the clock. In this way, no deals will be left unattended and customers will access it as per their convenience.

4. It is a specialized platform that tends to build the brand image for a company. Websites are meant to impress the viewers with design and sense of presentation, which has to be essentially taken care of.

5. Known as the excellent way to inform the people about business and advertise the products or services, websites help a lot in growing the business. This mandates for investing in it extensively.

6. Attracting the right amount of customers is extremely important for a business to maintain its profitable flow. In this regard, websites happen to play a pivotal role and enable the customers to stay informed.

7. With the assistance of websites, the companies are able to reach new target markets. Having the existing ones might not suffice and this requires expanding the business. So, websites surely help.

8. Another sign that mandates for investing in the business website is that it tends to channelize the sales process. With customers reviewing products and paying the bills, there is no need to hire virtual sales person to roam around.

9. It is the website that happens to improvise the communication level between customers and companies. Well, the viewer tends to comment on the products and stay in touch with the product owner.

10. At times, there is a need to keep altering the design of the website to maintain the fresh look. This is one such aspect that demands for investments from time to time.

Websites are called as the business facet of every organization, which makes it possible for the companies to keep them updated with information and give a fresh appeal. So, investments are required at regular intervals to curate the design for a newer look through the Website Design Company services.