You’d be surprised to know that the SEO giant Ahrefs has a team of only 50 people in marketing and they generate $800k per employee. Sounds great?
I also had the same expression as yours and it leads me to the curiosity to learn more about them. On digging in-depth, I came across the 19 SAAS marketing strategies that make them powerful in the realm.
Here are the top six points I concluded from their strategies. I’m sharing it below from you so you can also gain the nuggets of wisdom.
Let’s dive in!
If we own a small business, product or web design software 2020, our strategy lies in promoting the product. Even if our product has some flaws, we do best to cover it through marketing. That’s why Seth Godin says: “All marketers are liars.”
But Ahrefs aren’t like the one, instead of focusing on the conventional marketing strategies, they give their time to the product and work to increase the quality of it. They believe in word of mouth advertising that means if their product is better, they will naturally get the gains.
In all our school life, marketing training and blogging courses, we have been told not to market our product or introduce it in the blog post. But they prove this old school of thought wrong by writing their blogs on their website and teaching users how to do it.
Pick out any of the top five blogs from their site and you’ll see that all those featured their product. Apart from that, they focus on building a connection with their audience by teaching them how to use their tools. When you’re addressing the pain points of your audience and help them to solve their queries, you add value to their life. So, for the next time they have any problem related to SEO, without any further ado, they’ll come to you.
They don’t follow what everyone is doing but instead stand out from the rest. Like recently, they break the conference code by offering coffee cups branded under their tags while others stand on the stall and ask people to visit them as they have something for them.
Since marketing is versatile and creative so the marketing team should brainstorm ideas that make their product stand out. So, if you also have a product and want it to get viral as theirs, you should think of something innovative. A great idea can work wonders.
You must have seen some successful product marketers who would invite blog posts but don’t encourage the author’s name underneath. Or sometimes they post it as anonymous. So, the authors don’t feel motivated to put more on the table. But if you see Ahrefs marketing team you always know who’s the author, what’s their bio and who’s the marketer.
So, they always promote their employees and then onwards employees help to build their businesses. There’s a great lesson to learn here. If your employees feel like they are appreciated, famed, encouraged with your business, they will show more dedication to promote your product or professional website design services in Dubai.
If you see their Youtube channel, you’d know how much research, innovation and marketing strategies they have applied to their video promotion. And you’d find the same thing on their blogs. Every content of them is close to perfection and so their product. But still, they are open to feedback and continuously ask clients to learn how they can get better.
Asking for feedback shows the clients that you care about their experience and makes them feel connected. When they know your feedback matters to the business so they’ll become more loyal to your product.
There’s a lot to learn from these five tips if you want to make your business successful, especially through marketing. So, now when you have known the powerful marketing strategies, how about implementing it and coming back with feedback?