Tag Archives: Social Media Market

Latest Social Media Marketing Trends For 2022

Latest Social Media Marketing Trends For 2022

Do you have a social media marketing strategy for your business?

If not, you are missing something undoubtedly. Social media marketing is one of the most proven digital marketing strategies that can reap some amazing fruits for you.

Whether you know it or not, your target audience is there on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, or Pinterest.

These social media networks offer a tremendous opportunity for brands to interact directly with their potential customers and followers. You can promote your upcoming products, services, and offers and keep them updated about the latest business news, industry news, and information.

All you need is a robust social media marketing strategy by a good social media marketing agency. If you search on the internet, you will come across many such agencies offering high-quality social media marketing services. Choose one that fits your preferences and budget.

This post will discuss some of the latest social media trends that you can follow in 2022.

Stay tuned!

Social selling is the new normal

We all have seen lockdowns and how consumers suffer due to them. We were all tied up in our homes without any liberty to go out. Going shopping in physical stores was out of the question; people turned to virtual options. As per a study, 90% of people have bought products or services from a brand they follow on social media.

Social selling is the new norm, and it will stay long. If you think it might not work for your business, numbers reveal otherwise. As per the latest study, searches for Facebook Marketplace increased by 163% in the last two years.

People love to browse products on social media channels, and if you allow them to buy items there only, they will love it. You don’t need to redirect your audience from your social media page to your website. Users might fall out during such transitions.

All you need to do is facilitate your followers to buy a product on your social media page only. They will select the product, pay, and check out without redirecting to other pages.

Discuss how to go for social selling with the social media marketing agency Sydney for your brand and execute the strategy in the best possible manner.

Augmented Reality will Take Over

We all know what Augmented Reality is. Experts believe that AR will rule social media marketing in the upcoming future. You might think of AR as filters by Instagram or Snapchat. Snapchat was the first channel that came up with AR stickers, and then other brands such as Facebook, Instagram, and others followed.

Experts believe that more brands will develop their AR filters to improve customer engagement and interactions. Such innovative filters will help customers check out the products in a virtual space before buying them, giving a superior shopping experience. AR is one of the best social media marketing trends to watch for shortly.

Short-form content will rule

As per the studies, a user’s average attention span is around 8 to 9 seconds. You have such a short time to gain their attention. You need to develop a content marketing strategy that helps you lure your potential customers in such a short period.

As per the study by Wyzowl, people share videos at twice the rate of any other content form. The same survey revealed that 84% of consumers would buy a product or service due to a video.

Short videos can work wonders for your brand. The myth of a famous quote- Length is Strength is not working anymore. Instagram Reels, Facebook Reels, and short-video content apps like Tiktok prove that the trend will never go out of fashion.

However, when incorporating short videos in your content marketing strategy, ensure that you don’t forget authenticity. People love authentic brands, and you need to ensure that the perception does not change.

You can come up with exclusive features of your products or services or behind the scenes or stories about your products in the form of short videos to gain their attention. You can also come up with sessions, interviews, product launch updates, and other catchy video content to impress your followers.

Brands will reach out to new audiences

The Covid-19 pandemic has turned social media marketing strategies upside down. Goals are changed now, and as we enter 2022, marketers reveal that their main goal is to reach out to new audiences online.

They will develop new strategies, offers, and products to reach out to new audiences and foster relationships with their existing audiences. Ask the social media marketing company Sydney you have hired to create buzzy content to attract new audiences and improve your revenues and sales.

Brands will hire dedicated social media professionals

Earlier, anyone from the marketing team would make social media posts and schedule them.

However, as marketers and brands now understand the importance of social media marketing, they will recruit dedicated social media resources to design, implement, and plan their social media marketing activities. There will be dedicated social media teams in the companies that look after their social media operations and try to improve visibility, plan social media goals, and execute a defined social media marketing strategy.


Social media marketing is a powerful digital marketing tactic that is affordable and offers some compelling benefits. You cannot miss social media marketing now. All you need to do is hire a dedicated social media marketing agency with years of experience and a proven track record, and that will be all. These agencies have all the necessary tools, technologies, and personnel to manage your social media marketing requirements. They will strive hard to ensure that your social media goals are met.

How to Really Market on Twitter in 2019

With over 336 million active monthly users, Twitter is one of the largest social media platforms on the planet.

Having such a massive volume of active users, you can use the platform to grow your business and attract more customers.

But to do this, you’ve got to market your business the right way.

Things move at a breakneck speed on Twitter. And to create an impact on this crowded platform, you have to identify the best marketing technique that works.

Luckily, we’ll unveil proven marketing strategies that’d help you grow your business with Twitter in 2019.

1. Create Your Twitter Profile the Right Way

Creating your Twitter profile is more than coming up with a handle, uploading a profile picture, and sending out your first tweet.

To pick the right handle, you need to select a handle that’s recognizable, easy-to-remember, and short. People can quickly tag a short handle. In the twitter world, people use your handle to search for your page.

Also, your brand name should be consistent across all social media platforms.

Large brands like Walmart use this strategy to position themselves the right way on Twitter.

It’s important to stay clear of special characters and stick to short names. A short name gets you more @mentions by your audience. Therefore, shorter Twitter names increase your chances of getting mentioned in the platform.

For personal brands, use a clean, professional headshot.


2. Create a Killer Bio That Showcases Your Brand’s Personality

The 160 character bio is found under your profile picture.

Here’s where you capture the attention of your target audience and let them know who you are and what you do.


Here’s how to craft a killer bio

  • Make it short and precise — let people know exactly who you are.
  • Be original, show your personality, and add some humor to it.
  • Let people know about some of your great accomplishments.
  • The bio should attract your target audience.
  • Tag other brands you’re associated with.

3. Tweet at Peak Hours

Studies have shown that the best time to post on social media platforms like Twitter is between the hours of 12 pm and 6 pm. And other thought leaders believe that the hours between 12 pm and 3 pm on weekdays work best.

Although tweets during weekdays seem to be good, Buffer suggests that tweet posts during weekends generate more engagement.


Your peak hours is mainly dependent on your target audience. Therefore, you need to test your content during different times of the day to see which works best.

When you identify your peak hours, you should use tools like Buffer or Hootsuite to schedule your posts ahead of time.

4. Find New Prospects with Advanced Search

You can find new prospects or figure out what your clients are saying about your brand with advanced searches.

In addition to tweeting promotional posts and engaging with your existing customers, you should use advanced searches to reach out to new prospects.

Here’s how it works…

You search for terms relevant to your industry and see what other people are saying. With this information, you can reach out to new leads.

5. Use Images and Videos to Generate More Engagement

Tweets with images tend to generate more likes and retweets. But the key is to use high-quality images and pictures that are relevant to your post.

Also, use tools like Canva to create customized images for your tweets.

Aside from photos, you can take the step further by using Twitter video.

Studies from Adweek reveal that video tweets generate 3x more engagement than gifs and 6x more engagement than photo tweets.

Furthermore, you can use live videos to boost your engagement.

6. Use Polls to Study Your Market

Anyone can create Twitter polls. And you’ve got to conduct polls that not only start up a conversation but also help you get useful feedback and identify the pain points of your audience.

Your goal is to create unique questions that’ll help you conduct market research and learn more about your customers.

Brands like Target use polls not only to generate engagement, but also to study their market.


7. Use Influencers To Gain More Exposure

Nowadays, you can easily reach out to influencers (or celebrities) with a large online following.

An influencer can change the direction of your brand. The first step is to identify the right influencer for your brand.

You have to look out for influencers with a large online following and whose message aligns with yours.

Alternatively, you could also reach out to influencers who have already established a rapport with you. Maybe they’ve retweeted or liked your posts before.

In situations where you’d need to find new influencers, you should use tools like Klout.

8. Use CTAs in a Creative Way

Since your principal aim of marketing your brand with Twitter is to generate leads, boost engagement, and drive more sales, adding CTAs is a quick way of doing just that.

If you’re using CTAs to make your audience share your post, you can take it a step further by using action words like:

  • Shop Now
  • Download Here
  • Visit Us
  • Learn More

Large brands like Walmart are using CTAs like “Check it out in stores!” to increase their online engagement.


9. Use Twitter Ads to Grow Brand Awareness

If you’re new in the Twitter world and you don’t have a large number of followers, you can use the magic power of Twitter ads to grow your brand’s audience.

Although Twitter ads are more expensive than Facebook ads, they seem to get the job done.

Ads like promoted tweets are useful in growing your online presence, while conversational ads are also a good fit.


By using any of the promoted Twitter ads, you’d be able to reach more people, generate enough engagements, and create awareness.

10. Use Hashtags the Right Way

Although hashtags are useful, when misused, you won’t be able to create enough influence with them.

According to studies, tweets with hashtags generate 2x more engagement than regular tweets.

However, engagement tends to drop by 17% when more than two hashtags are used.


It’s important to not only use an active hashtag but to use them the right way — overusing hashtags is not healthy for your brand.

Tools like Hastagify and RiteTag help you identify the right hashtags, test them, and determine the strength of each hashtag before using it.

Get help from Voy Media to Grow Your Business With Twitter

Twitter is one of the best platforms to find new prospects, generate more leads, and build an online presence.

The problem is that everything moves at a fast pace, and the lifespan of the average post is just a few minutes.

To stand out from the crowd, you’ve got to use effective marketing techniques.

Start by creating a Twitter profile, writing a killer bio, tweeting during peak hours, and making use of hashtags.

Other strategies include using videos/images, CTAs, advanced searches, Twitter ads, market polls, and influencers to grow your audience.

How will you market your business with Twitter?

Tech Prate Technology Says: Social media companies are causing to establish the rules and norms for mass data management. Facebook has much more access to consumer data compare to any other social media and big data companies.