Tag Archives: Digital Marketing

Guest Post for small business

How Your Small Business Can Get Your Guest Posts Published Easily

One of the time-tested SEO best practices is to make and publish guest posts on various targeted blogs. For this text, allow us to specialize in a selected target market, that of small business enterprises.

 

Why Target Small Business?

These days, more and more people get laid-off due the bad economic standing of pandemic-hit countries. Question is, where are they going next when the economy has turned bad? They create a little commercial enterprise.

With social distancing as part the new normal, many startup businesses like better to transact online. This apparent trend signals a move towards a more digital marketing approach.

According to digital transformation expert Homer Nievera, who is predicated within the Philippines, because the Covid 19 has no particular preferences on people it infects, the result is that of making a new era of digital entrepreneurs. Probably not by choice, these new entrepreneurs are igniting the business landscape to maneuver faster in implementing digital transformation across operations, sales, marketing, and human capital.

 

Content Marketing And Therefore The Power Of Guest Posts

For many years, content marketing has centered on the importance of getting guest posts as a part of SEO strategy. this is often said to possess been triggered by the Gates digital marketing mantra that “Content is King.”

 

As blogs enable brands to speak on to their customers, guest posts (or guest blogging) amplifies that communication by sharing your content with other audiences. In fact, research shows that “94% of individuals who share posts do so because they think it’d be helpful to others.” This creates a particular degree of credibility to your content during a way that’s recognized by search engines like Google.

Guest posting on certain blogs allows placement and recognition of multiple authors. Studies show that 62.96% of individuals perceive blogs with multiple authors to be more credible. This in fact rubs off on your brand.

Therefore, guest posting creates brand awareness and showcases your credibility and professional bearing as a business. This eventually contributes to raised online presence and funnels traffic to your website, where those visitors are often converted to leads, sales, and an ever-improving bottom-line.

Thus, blogging enables brands to speak on to their customers while guest posting amplifies that communication by sharing your content with other audiences.


How To Get Your Guest Posts Noticed And Place

Words of caution: generally, the upper the domain authority, the more rigorous the editorial screening process. Just an equivalent, you would like to try to to this stuff to urge you guest posts noticed by the editor, and eventually have them posted –

1)Research blogs or sites that are popular among contributors

This may seem hard to try initially if you’re just starting to do guest posting. you only got to start somewhere like going by topic and search on Google. Sometimes, by typing within the right keywords, you’d get an inventory. Otherwise, attend Reddit or Quora and other forums to urge suggestions.

2)Make an inventory of topics you would like to write down and search the highest blogs for such topics

This looks like a logical approach. Listing all the possible topics allows you some flexibility in going around your target blogs and see if they fit.

3)Check the blogs’ guidelines in guest post submissions

There are indeed guidelines posted especially within the top sites with high domain authority (or DA) that guest posters can follow. Others have how for guest posters to register and just submit their articles.

4)Pitch your topics

Pitching your topics would be easy if you already made an inventory. Usually, emailing the editor or the designated contact will do the trick. There are some ways to convince them to require you in. But the simplest thing to try to send a straight-forward email with the topics you’ve got listed. Others go as far as pitching a finished writing. this is often also good because it cuts approval time.

Where To Put Guest Posts

Many marketers will say that the more guest posts you place, the higher for your brand. this might be true in how but the important strategy there’s WHERE to put them!

A lot of metrics will surface because the basis for guest post placement, counting on who says it, aside from that of Google.

The default principle of placing your guest posts is thru high traffic sites. This, however, not holds because the naked truth as more and more search engines highlight relevancy of content to the location, blog and audience.

In the context of small business enterprises, guest posts should particularly target an equivalent quite audience. they’ll be similarly small business owners or customers of small enterprises. Thus, to eliminate guesswork, many experts suggest placing your guest posts in sites that rank high in DA – or domain authority – or on sites with respectable PA (or page authority).

The atomic number is really a website Authority of 20 and above. Posts are going to be more searchable if the blog or website wherein the guest post is placed ranks a minimum of 20 points on the MOZ domain authority scale. Google recognizes a much bigger searchable score for people who rank above 70 DA, but it’s not that easy to urge your content placed there thanks to competition, and yes, the value of placement.

Google states that it penalizes an internet site that does paid guest posting. But enforcing this one may be a challenge. In fact, this “rule” has been in effect for several years now and still, proof of paid posts are hard to return by. On a practical note, Google makes money from advertising that’s placed on top-ranking sites. If content strategies make sites rank high, does one think Google will interfere? That’s an issue that appeals to business sense.

Top 10 High DA Sites for Guest Posts for Small Business

1) Forbes
DA: 96
Topics: Business, Investing, Technology

2) Business Insider
DA: 95
Topics: Business, Media, Technology

3) Survey Monkey Blog
DA: 94
Topics: Market Research, Public Opinion, Small Business

4) Entrepreneur
DA: 93
Topics: Business, Entrepreneurship

5) Harvard Business Review
DA: 93
Topics: Business Managment, Innovation, Leadership

6) Fast Company
DA: 92
Topics: Business, Technology, Innovation

7) Hubspot
DA: 90
Topics: Marketing, Sales

8) VentureBeat
DA: 90
Topics: Business, Technology, Entrepreneurship

9) Seeking Alpha
DA: 87
Topics: Markets, Investment

10) Kissmetrics
DA: 85
Topics: Customer Service, Marketing, Analytics

Top 10 Mid-Range DA Sites for Guest Posts for Small Business Enterprises

1) E Secret
DA: 40
Topics: Business, Business Ideas, Entrepreneurship

2) A Better Lemonade Stand
DA: 38
Topics: E-Commerce

3) Negosentro
DA: 36
Topics: Small Business, Technology, Entrepreneurship

4)SmartHustle
DA: 35
Topics: Small Business, Entrepreneurship

5) Opportunities Planet
DA: 29
Topics: Online Business

6) Foodfinds Asia
DA: 28
Topics: Food Business, Technology, Entrepreneurship

7) Gogagah
DA: 27
Topics: Business, Technology, Innovation

8) World Executives Digest
DA: 26
Topics: Business, Technology, Entrepreneurship

9) BravoFilipino.com
DA: 22
Topics: Asian Small Business, Technology, Entrepreneurship

10) Executive Chronicles
DA: 21
Topics: Business, Technology, Innovation

Now that you’ve seen the list we shared plus have been guided on how to submit your guest posts, hopefully, you start writing those topics so you’d be ready. Remember that having a good SEO position means being searchable to draw traffic and leads. Guest posting for your small business enterprise can help you a great deal!

Digital Signage

Add Reviews In Your Digital Signage Displays To Gain Customer Trust

Ever since there is an expanding infiltration of mobile phones, tabs, and other devices among the customers, there is a continually growing percentage of clients that choose to shop through multiple channels. 

With the persistently rising social media, they rely on online content accessible to educate themselves about the product. The major advantage of product reviews is that they are easily available. Additionally, it plays a crucial part to convert a potential buyer to a customer. 

Educate With Digital Signage

Any commercial environment can gain a new life with the support of digital signage. Consumer attention can be easily grabbed with digital signage. Additionally, it also delivers custom-designed messages to customers which is an essential factor to enhance user experience about your brand products and services. Display images, videos, and other content with the help of digital signage from small screens to giant video walls.

Digital signage will help you change the manner in which you have done business and served clients previously. It acts as a friend to clients that help them research, provide reviews, and make clients be certain about making purchases before stepping out of the store. This will not only be a remarkably tremendous experience for the clients however also help the business to gain customer trust.

Why Is Digital Signage Vital?

Digital signage is alluded to as one of the cheaper ways to reach your target audience in comparison to other mediums of digital marketing. As a result, it provides the brand total control over how they want to be displayed. 

Also, digital signage is important to enhance the social media presence of your brand, boost sales, and emphasize more on powerful and relevant content updates. With the help of digital signage, you can educate, inform, entertain and communicate with your customers. Also, it is essential in informing customers about the sales, new releases and product information.

How Reveiws In Digital Signage Helps To Gain Customer Trust?

Make Your Business More Credible With Positive Reviews

For clients, reviews are the best way to know if your brand is or not. A new business or one with less reviews does not have the ability to attract a lot of customers. Thus, reviews are a good way to show your customer about your business credibility. 

For customers, businesses having less reviews or negative reviews is not worth their time and money. As a result, reviews affect the purchasing decision of a customer in just a few seconds.

An interesting study from Zendesk showcased that- digital shopping keeps on embellishment clients desires with an ever-increasing number of positive reviews. While taking a gander at the reviews on digital signage they get the data they have to settle on buying choice.

Develop Good And Solid Customer Relationships

For every business, it is very important to maintain a healthy and good relationship with their customers. Through reviews, you can easily get to know about your customer interests, feedbacks, liking-disliking, responses, etc.

It is essential to gain knowledge about the wants and needs of your customers. By knowing their desires it will help you create a sense of personal connection with them. Digital signage offers you a good opportunity to build good customer relationships.

According to Nielsen, 92% of the clients will trust on online reviews over what a brand would say.


Review Help To Expand Life Awareness Of Your Brand.

Digital Signage ReviewEvery Review that showcases when are the past experiences of your customers is definitely helpful in enhancing your brand awareness. By displaying these positive reviews on digital signage you can easily amplify your brand awareness and gain customer trust.

In a survey by Bright Local, 88% of consumers said they trust online reviews as much as personal recommendations. Thus more and more people are placing trust in online reviews which is a good sign. This is a good number through which you can make your brand reach heights.


Final Words
 

Digital signage helps you understand your clients better. This is the right step towards boosting your brand awareness and holds a huge scope. Not only digital signages help you in gaining customer trust but also harnessing the gap between your brand and customers.

Thus what are you waiting for, add reviews in your digital signage now and gain customer trust? Amid the post lockdown time, digital signage has become immensely popular. As no customer has much time and money to invest in the wrong brand or business.

 

How to find best SEO Advertising Company

 

Are you looking for advertising companies agencies in Gold coast that can provide you with digital advertising solution? To know the best answer of this question exactly need to know which type of advertising agencies in Gold Coast you are looking for. If you are looking for digital marketing solution, you are probably in need of an interactive Agency in Gold Coast, which is another branch of an advertising agency.

To make it simpler, advertising agencies can be classified into:

• Tradition advertising Agencies (Deal in Print, Television media, etc.)
• Interactive Agencies (Deal in Digital Media)

This article will throw thorough insight on the selection procedure of “Interactive Agencies in Gold Coast”. Interactive agencies as said are specialist advertising agencies which offer marketing & development service to Digital Media. The service includes web designing and development, search engine marketing, website ad placements, e-commerce and social media marketing, etc. This service directly affects the digital marketing campaign; therefore, even the web development part comes under the umbrella of “Interactive Agencies”.

Most of the businesses in Gold Coast are nowadays looking for interactive agencies that can fulfill their digital media needs of web designing, development and promotion all together in one package. But having lack of technical knowledge & digital media awareness, they find it difficult to choose which interactive agency is best for them. Following are the important points you should consider before choosing advertising agency Gold Coast

1)Location

First of all, you need to determine the exact location or a physical address of interactive agency which is promising you e-business success. Most of the websites claiming to be “Web Designer Gold Coast” or “SEO Gold Coast” are basically playing with their deceitful words. They may work for Gold Coast but they are not actually located in Gold Coast. They must have a physical address in Gold Coast to deal with offline clients ensuring reliability on the basis of real identity.

2)Experience

Once you are confirmed of their physical business location, you then need to confirm their experience as an Interactive Agency. How long have they been providing services to digital media? Choose an interactive agency which is at least 3 years old to ensure utter professionalism in their services.

3)Portfolio

The portfolio of the interactive agency can be determined by going through their past work; be it a web design, logo design or banner design, just check if they come up to the standard of professionalism? Do they offer aesthetic sense? Also check the portfolio of the clients they have worked for. If they have big & professional businesses in the list as clients, they have upper edge. Do they also provide all the necessary services like SEO, PPC, and Banner Ad placement with optimum success rate? The portfolio of an interactive agency should be clear enough to reveal all these details.

4)Area of Expertise

This is another great point to consider if you want to hire an interactive agency to be niche market specialist. Some interactive agencies prefer working for clients relating to telecommunication or IT sector. So ordering those interactive agencies work for your health website would be risky deal to handle. On the other hand, if you are successful in finding an and interactive agency that worked for the clients working in your very niche, plus they also have SEO and  Web Design expertise with them, you are fortunate

5)Official Staff

Make sure that you have appropriate official staff working for their clients with the following major departments:

  1. Communication Department
  2. SEO Department
  3. Project Management Department
  4. Web Development Department
  5. Research Department

 

 

How to Really Market on Twitter in 2019

With over 336 million active monthly users, Twitter is one of the largest social media platforms on the planet.

Having such a massive volume of active users, you can use the platform to grow your business and attract more customers.

But to do this, you’ve got to market your business the right way.

Things move at a breakneck speed on Twitter. And to create an impact on this crowded platform, you have to identify the best marketing technique that works.

Luckily, we’ll unveil proven marketing strategies that’d help you grow your business with Twitter in 2019.

1. Create Your Twitter Profile the Right Way

Creating your Twitter profile is more than coming up with a handle, uploading a profile picture, and sending out your first tweet.

To pick the right handle, you need to select a handle that’s recognizable, easy-to-remember, and short. People can quickly tag a short handle. In the twitter world, people use your handle to search for your page.

Also, your brand name should be consistent across all social media platforms.

Large brands like Walmart use this strategy to position themselves the right way on Twitter.

It’s important to stay clear of special characters and stick to short names. A short name gets you more @mentions by your audience. Therefore, shorter Twitter names increase your chances of getting mentioned in the platform.

For personal brands, use a clean, professional headshot.

image7

2. Create a Killer Bio That Showcases Your Brand’s Personality

The 160 character bio is found under your profile picture.

Here’s where you capture the attention of your target audience and let them know who you are and what you do.

image5

Here’s how to craft a killer bio

  • Make it short and precise — let people know exactly who you are.
  • Be original, show your personality, and add some humor to it.
  • Let people know about some of your great accomplishments.
  • The bio should attract your target audience.
  • Tag other brands you’re associated with.

3. Tweet at Peak Hours

Studies have shown that the best time to post on social media platforms like Twitter is between the hours of 12 pm and 6 pm. And other thought leaders believe that the hours between 12 pm and 3 pm on weekdays work best.

Although tweets during weekdays seem to be good, Buffer suggests that tweet posts during weekends generate more engagement.

image1

Your peak hours is mainly dependent on your target audience. Therefore, you need to test your content during different times of the day to see which works best.

When you identify your peak hours, you should use tools like Buffer or Hootsuite to schedule your posts ahead of time.

4. Find New Prospects with Advanced Search

You can find new prospects or figure out what your clients are saying about your brand with advanced searches.

In addition to tweeting promotional posts and engaging with your existing customers, you should use advanced searches to reach out to new prospects.

Here’s how it works…

You search for terms relevant to your industry and see what other people are saying. With this information, you can reach out to new leads.

5. Use Images and Videos to Generate More Engagement

Tweets with images tend to generate more likes and retweets. But the key is to use high-quality images and pictures that are relevant to your post.

Also, use tools like Canva to create customized images for your tweets.

Aside from photos, you can take the step further by using Twitter video.

Studies from Adweek reveal that video tweets generate 3x more engagement than gifs and 6x more engagement than photo tweets.

Furthermore, you can use live videos to boost your engagement.

6. Use Polls to Study Your Market

Anyone can create Twitter polls. And you’ve got to conduct polls that not only start up a conversation but also help you get useful feedback and identify the pain points of your audience.

Your goal is to create unique questions that’ll help you conduct market research and learn more about your customers.

Brands like Target use polls not only to generate engagement, but also to study their market.

image8

7. Use Influencers To Gain More Exposure

Nowadays, you can easily reach out to influencers (or celebrities) with a large online following.

An influencer can change the direction of your brand. The first step is to identify the right influencer for your brand.

You have to look out for influencers with a large online following and whose message aligns with yours.

Alternatively, you could also reach out to influencers who have already established a rapport with you. Maybe they’ve retweeted or liked your posts before.

In situations where you’d need to find new influencers, you should use tools like Klout.

8. Use CTAs in a Creative Way

Since your principal aim of marketing your brand with Twitter is to generate leads, boost engagement, and drive more sales, adding CTAs is a quick way of doing just that.

If you’re using CTAs to make your audience share your post, you can take it a step further by using action words like:

  • Shop Now
  • Download Here
  • Visit Us
  • Learn More

Large brands like Walmart are using CTAs like “Check it out in stores!” to increase their online engagement.

image2

9. Use Twitter Ads to Grow Brand Awareness

If you’re new in the Twitter world and you don’t have a large number of followers, you can use the magic power of Twitter ads to grow your brand’s audience.

Although Twitter ads are more expensive than Facebook ads, they seem to get the job done.

Ads like promoted tweets are useful in growing your online presence, while conversational ads are also a good fit.

image3

By using any of the promoted Twitter ads, you’d be able to reach more people, generate enough engagements, and create awareness.

10. Use Hashtags the Right Way

Although hashtags are useful, when misused, you won’t be able to create enough influence with them.

According to studies, tweets with hashtags generate 2x more engagement than regular tweets.

However, engagement tends to drop by 17% when more than two hashtags are used.

image4

It’s important to not only use an active hashtag but to use them the right way — overusing hashtags is not healthy for your brand.

Tools like Hastagify and RiteTag help you identify the right hashtags, test them, and determine the strength of each hashtag before using it.

Get help from Voy Media to Grow Your Business With Twitter

Twitter is one of the best platforms to find new prospects, generate more leads, and build an online presence.

The problem is that everything moves at a fast pace, and the lifespan of the average post is just a few minutes.

To stand out from the crowd, you’ve got to use effective marketing techniques.

Start by creating a Twitter profile, writing a killer bio, tweeting during peak hours, and making use of hashtags.

Other strategies include using videos/images, CTAs, advanced searches, Twitter ads, market polls, and influencers to grow your audience.

How will you market your business with Twitter?

Tech Prate Technology Says: Social media companies are causing to establish the rules and norms for mass data management. Facebook has much more access to consumer data compare to any other social media and big data companies.

digital-marketing-training-institute

Best Factors to Keep in Mind When Choosing a Digital Marketing Course

Are you planning to join the digital marketing course? Yes? So, have you researched everything appropriately for the course? If not, then you should.

f you are someone intending for a course in digital marketing, then you must have identified by now that courses are available in two modes, i.e. online and offline.

It primarily relies on the course you chose. But did you give it a thought, that why you must opt for the digital marketing course? If not, then let’s take a brief what digital marketing is all about first.

Understanding Digital Marketing

Digital marketing is evolving at the rapid rate and is being adopted by almost every second business. The complete concept of digital marketing rotates all across the business houses practice for promoting their brands over the World Wide Web through the techniques of digital marketing.

The primary objective of digital marketing strategy is promoting the products and services that are offered by the businesses. It helps them in reaching out to the present and the prospective customers and is cost-efficient as well.

Digital marketing in the previous years also has also confirmed itself as a personalizing and timely method to reach the customers. It is something that is tough with the marketing techniques that are physical.

So, if you intend to go for a digital marketing course, then you require proper training, comprehensive courses and doing well as the professional of digital marketing. Without all of these, digital marketing is an improbable feat.

You should seize the essential understanding and skills for mastering the digital marketing art. It also involves networking relationships that are fantastic and assist in the long run to become the expert digital marketer.

Therefore, when you look for the best digital marketing course then make sure to keep in mind various factors. In this post, there is the illustration of the factors you must consider.

  • Appropriate and essential teaching

The course of digital marketing you register in must teach you all of the techniques that are used. The course you join must offer you the detailed guide to utilize the strategies of marketing efficiently.

The course must offer you the practical teachings and knowledge instead of attaining theoretical digital concepts. The guidance level provided to you by the course must not take the form of the textbook, in fact, the mentor form.

  • Proper content of course

You should ensure that the digital marketing course you have chosen must offer you with the appropriate and helpful with the content of course. The only thing you require keeping a watch out for the content versatility.

The versatility of content is helpful in ensuring that the development of training and skill is efficient. The course method comprehensively helps in covering the technique of marketing, including the digital marketing mechanism basics.

The techniques of online marketing are different and versatile, so it is your accountability for ensuring that the course you register with covering the variety and versatility efficiently.

  • Detailed rundown marketing techniques

The complete rundown is essential and when you intend for learning the digital marketing and becoming the professional of digital marketing by joining the course. The course delineates the way users initiate online searches for the services or products they may require.

Reading the patterns of search and marking the several product brand or service to the specific client or clients group is all about the digital marketing. You should see that all of the detailed rundown techniques of digital marketing are being covered under the course.

  • Learn about the products of digital media

It is seen that the course of online marketing skips the training on the products of digital media and that force the desiring digital marketers for enrolling in another course. They want to ensure the practice of the subtle art to work with the products of digital media.

Make sure that wherever you enroll in a course that helps in teaching you the techniques of digital marketing. It is also useful in training to deal with the products of digital media efficiently.

  • Read Reviews before Selecting the Course

Whenever you plan to look for the digital marketing course then make it a point for carefully reading the reviews and rating before deciding for selection. Online reviews are useful in giving you the evident picture of the versatility and utility course.

The rating number will offer you an idea as to how many experts have earlier opted for the course.

  • The Factor of Cost

The course of digital marketing you register in, must meet your budget requirements. The pocket is an aspect that must be bear in mind always while choosing because if you will go for the course that is simple and easily accessible, then it is foolishness.

Make sure to set the budget and then search for the online course that suits your needs of technicality also. It will ensure that the digital marketing course you chose is suitable.

  • Smart skill-based selection

The process of course selection must also include the understanding you have for the digital marketing. There are the different number of courses in digital marketing which are available online based on the skill level number, starting from fresher to intermediate and professional.

The skill amount and understanding is something that allows you for efficiently choosing the course and proportionate to the level of skill.

Conclusion

The whole aspect of digital marketing strategy is something that keeps on revolving around the correct thing, at the correct way and time. If you will wind up registering in the course that is not right for you, then it leads to wasting the money, time, and energy.

Hence, make sure to keep in mind the factors mentioned above while making your selection for the digital marketing course. These factors are useful in gaining the understanding of digital marketing arena and will give you the clarity that what are the precautions you need to follow.

Author bio:

Emily Bartels is a Content Writer and Developer at Constant Clicks that helps businesses to grow using digital marketing practices . She has been in this industry for 5+ years and specializes in writing educative content on SEO, Social Media, businesses. She loves to read trending news to keep her updated!