Tag Archives: Digital Marketing

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How to Really Market on Twitter in 2019

With over 336 million active monthly users, Twitter is one of the largest social media platforms on the planet.

Having such a massive volume of active users, you can use the platform to grow your business and attract more customers.

But to do this, you’ve got to market your business the right way.

Things move at a breakneck speed on Twitter. And to create an impact on this crowded platform, you have to identify the best marketing technique that works.

Luckily, we’ll unveil proven marketing strategies that’d help you grow your business with Twitter in 2019.

1. Create Your Twitter Profile the Right Way

Creating your Twitter profile is more than coming up with a handle, uploading a profile picture, and sending out your first tweet.

To pick the right handle, you need to select a handle that’s recognizable, easy-to-remember, and short. People can quickly tag a short handle. In the twitter world, people use your handle to search for your page.

Also, your brand name should be consistent across all social media platforms.

Large brands like Walmart use this strategy to position themselves the right way on Twitter.

It’s important to stay clear of special characters and stick to short names. A short name gets you more @mentions by your audience. Therefore, shorter Twitter names increase your chances of getting mentioned in the platform.

For personal brands, use a clean, professional headshot.

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2. Create a Killer Bio That Showcases Your Brand’s Personality

The 160 character bio is found under your profile picture.

Here’s where you capture the attention of your target audience and let them know who you are and what you do.

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Here’s how to craft a killer bio

  • Make it short and precise — let people know exactly who you are.
  • Be original, show your personality, and add some humor to it.
  • Let people know about some of your great accomplishments.
  • The bio should attract your target audience.
  • Tag other brands you’re associated with.

3. Tweet at Peak Hours

Studies have shown that the best time to post on social media platforms like Twitter is between the hours of 12 pm and 6 pm. And other thought leaders believe that the hours between 12 pm and 3 pm on weekdays work best.

Although tweets during weekdays seem to be good, Buffer suggests that tweet posts during weekends generate more engagement.

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Your peak hours is mainly dependent on your target audience. Therefore, you need to test your content during different times of the day to see which works best.

When you identify your peak hours, you should use tools like Buffer or Hootsuite to schedule your posts ahead of time.

4. Find New Prospects with Advanced Search

You can find new prospects or figure out what your clients are saying about your brand with advanced searches.

In addition to tweeting promotional posts and engaging with your existing customers, you should use advanced searches to reach out to new prospects.

Here’s how it works…

You search for terms relevant to your industry and see what other people are saying. With this information, you can reach out to new leads.

5. Use Images and Videos to Generate More Engagement

Tweets with images tend to generate more likes and retweets. But the key is to use high-quality images and pictures that are relevant to your post.

Also, use tools like Canva to create customized images for your tweets.

Aside from photos, you can take the step further by using Twitter video.

Studies from Adweek reveal that video tweets generate 3x more engagement than gifs and 6x more engagement than photo tweets.

Furthermore, you can use live videos to boost your engagement.

6. Use Polls to Study Your Market

Anyone can create Twitter polls. And you’ve got to conduct polls that not only start up a conversation but also help you get useful feedback and identify the pain points of your audience.

Your goal is to create unique questions that’ll help you conduct market research and learn more about your customers.

Brands like Target use polls not only to generate engagement, but also to study their market.

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7. Use Influencers To Gain More Exposure

Nowadays, you can easily reach out to influencers (or celebrities) with a large online following.

An influencer can change the direction of your brand. The first step is to identify the right influencer for your brand.

You have to look out for influencers with a large online following and whose message aligns with yours.

Alternatively, you could also reach out to influencers who have already established a rapport with you. Maybe they’ve retweeted or liked your posts before.

In situations where you’d need to find new influencers, you should use tools like Klout.

8. Use CTAs in a Creative Way

Since your principal aim of marketing your brand with Twitter is to generate leads, boost engagement, and drive more sales, adding CTAs is a quick way of doing just that.

If you’re using CTAs to make your audience share your post, you can take it a step further by using action words like:

  • Shop Now
  • Download Here
  • Visit Us
  • Learn More

Large brands like Walmart are using CTAs like “Check it out in stores!” to increase their online engagement.

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9. Use Twitter Ads to Grow Brand Awareness

If you’re new in the Twitter world and you don’t have a large number of followers, you can use the magic power of Twitter ads to grow your brand’s audience.

Although Twitter ads are more expensive than Facebook ads, they seem to get the job done.

Ads like promoted tweets are useful in growing your online presence, while conversational ads are also a good fit.

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By using any of the promoted Twitter ads, you’d be able to reach more people, generate enough engagements, and create awareness.

10. Use Hashtags the Right Way

Although hashtags are useful, when misused, you won’t be able to create enough influence with them.

According to studies, tweets with hashtags generate 2x more engagement than regular tweets.

However, engagement tends to drop by 17% when more than two hashtags are used.

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It’s important to not only use an active hashtag but to use them the right way — overusing hashtags is not healthy for your brand.

Tools like Hastagify and RiteTag help you identify the right hashtags, test them, and determine the strength of each hashtag before using it.

Grow Your Business With Twitter

Twitter is one of the best platforms to find new prospects, generate more leads, and build an online presence.

The problem is that everything moves at a fast pace, and the lifespan of the average post is just a few minutes.

To stand out from the crowd, you’ve got to use effective marketing techniques.

Start by creating a Twitter profile, writing a killer bio, tweeting during peak hours, and making use of hashtags.

Other strategies include using videos/images, CTAs, advanced searches, Twitter ads, market polls, and influencers to grow your audience.

How will you market your business with Twitter?

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Best Factors to Keep in Mind When Choosing a Digital Marketing Course

Are you planning to join the digital marketing course? Yes? So, have you researched everything appropriately for the course? If not, then you should.

f you are someone intending for a course in digital marketing, then you must have identified by now that courses are available in two modes, i.e. online and offline.

It primarily relies on the course you chose. But did you give it a thought, that why you must opt for the digital marketing course? If not, then let’s take a brief what digital marketing is all about first.

Understanding Digital Marketing

Digital marketing is evolving at the rapid rate and is being adopted by almost every second business. The complete concept of digital marketing rotates all across the business houses practice for promoting their brands over the World Wide Web through the techniques of digital marketing.

The primary objective of digital marketing strategy is promoting the products and services that are offered by the businesses. It helps them in reaching out to the present and the prospective customers and is cost-efficient as well.

Digital marketing in the previous years also has also confirmed itself as a personalizing and timely method to reach the customers. It is something that is tough with the marketing techniques that are physical.

So, if you intend to go for a digital marketing course, then you require proper training, comprehensive courses and doing well as the professional of digital marketing. Without all of these, digital marketing is an improbable feat.

You should seize the essential understanding and skills for mastering the digital marketing art. It also involves networking relationships that are fantastic and assist in the long run to become the expert digital marketer.

Therefore, when you look for the best digital marketing course then make sure to keep in mind various factors. In this post, there is the illustration of the factors you must consider.

  • Appropriate and essential teaching

The course of digital marketing you register in must teach you all of the techniques that are used. The course you join must offer you the detailed guide to utilize the strategies of marketing efficiently.

The course must offer you the practical teachings and knowledge instead of attaining theoretical digital concepts. The guidance level provided to you by the course must not take the form of the textbook, in fact, the mentor form.

  • Proper content of course

You should ensure that the digital marketing course you have chosen must offer you with the appropriate and helpful with the content of course. The only thing you require keeping a watch out for the content versatility.

The versatility of content is helpful in ensuring that the development of training and skill is efficient. The course method comprehensively helps in covering the technique of marketing, including the digital marketing mechanism basics.

The techniques of online marketing are different and versatile, so it is your accountability for ensuring that the course you register with covering the variety and versatility efficiently.

  • Detailed rundown marketing techniques

The complete rundown is essential and when you intend for learning the digital marketing and becoming the professional of digital marketing by joining the course. The course delineates the way users initiate online searches for the services or products they may require.

Reading the patterns of search and marking the several product brand or service to the specific client or clients group is all about the digital marketing. You should see that all of the detailed rundown techniques of digital marketing are being covered under the course.

  • Learn about the products of digital media

It is seen that the course of online marketing skips the training on the products of digital media and that force the desiring digital marketers for enrolling in another course. They want to ensure the practice of the subtle art to work with the products of digital media.

Make sure that wherever you enroll in a course that helps in teaching you the techniques of digital marketing. It is also useful in training to deal with the products of digital media efficiently.

  • Read Reviews before Selecting the Course

Whenever you plan to look for the digital marketing course then make it a point for carefully reading the reviews and rating before deciding for selection. Online reviews are useful in giving you the evident picture of the versatility and utility course.

The rating number will offer you an idea as to how many experts have earlier opted for the course.

  • The Factor of Cost

The course of digital marketing you register in, must meet your budget requirements. The pocket is an aspect that must be bear in mind always while choosing because if you will go for the course that is simple and easily accessible, then it is foolishness.

Make sure to set the budget and then search for the online course that suits your needs of technicality also. It will ensure that the digital marketing course you chose is suitable.

  • Smart skill-based selection

The process of course selection must also include the understanding you have for the digital marketing. There are the different number of courses in digital marketing which are available online based on the skill level number, starting from fresher to intermediate and professional.

The skill amount and understanding is something that allows you for efficiently choosing the course and proportionate to the level of skill.

Conclusion

The whole aspect of digital marketing strategy is something that keeps on revolving around the correct thing, at the correct way and time. If you will wind up registering in the course that is not right for you, then it leads to wasting the money, time, and energy.

Hence, make sure to keep in mind the factors mentioned above while making your selection for the digital marketing course. These factors are useful in gaining the understanding of digital marketing arena and will give you the clarity that what are the precautions you need to follow.

Author bio:

Emily Bartels is a Content Writer and Developer at Constant Clicks that helps businesses to grow using digital marketing practices . She has been in this industry for 5+ years and specializes in writing educative content on SEO, Social Media, businesses. She loves to read trending news to keep her updated!