Do you have a social media marketing strategy for your business?
If not, you are missing something undoubtedly. Social media marketing is one of the most proven digital marketing strategies that can reap some amazing fruits for you.
Whether you know it or not, your target audience is there on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, or Pinterest.
These social media networks offer a tremendous opportunity for brands to interact directly with their potential customers and followers. You can promote your upcoming products, services, and offers and keep them updated about the latest business news, industry news, and information.
All you need is a robust social media marketing strategy by a good social media marketing agency. If you search on the internet, you will come across many such agencies offering high-quality social media marketing services. Choose one that fits your preferences and budget.
This post will discuss some of the latest social media trends that you can follow in 2022.
Social selling is the new normal
We all have seen lockdowns and how consumers suffer due to them. We were all tied up in our homes without any liberty to go out. Going shopping in physical stores was out of the question; people turned to virtual options. As per a study, 90% of people have bought products or services from a brand they follow on social media.
Social selling is the new norm, and it will stay long. If you think it might not work for your business, numbers reveal otherwise. As per the latest study, searches for Facebook Marketplace increased by 163% in the last two years.
People love to browse products on social media channels, and if you allow them to buy items there only, they will love it. You don’t need to redirect your audience from your social media page to your website. Users might fall out during such transitions.
All you need to do is facilitate your followers to buy a product on your social media page only. They will select the product, pay, and check out without redirecting to other pages.
Discuss how to go for social selling with the social media marketing agency Sydney for your brand and execute the strategy in the best possible manner.
Augmented Reality will Take Over
We all know what Augmented Reality is. Experts believe that AR will rule social media marketing in the upcoming future. You might think of AR as filters by Instagram or Snapchat. Snapchat was the first channel that came up with AR stickers, and then other brands such as Facebook, Instagram, and others followed.
Experts believe that more brands will develop their AR filters to improve customer engagement and interactions. Such innovative filters will help customers check out the products in a virtual space before buying them, giving a superior shopping experience. AR is one of the best social media marketing trends to watch for shortly.
Short-form content will rule
As per the studies, a user’s average attention span is around 8 to 9 seconds. You have such a short time to gain their attention. You need to develop a content marketing strategy that helps you lure your potential customers in such a short period.
As per the study by Wyzowl, people share videos at twice the rate of any other content form. The same survey revealed that 84% of consumers would buy a product or service due to a video.
Short videos can work wonders for your brand. The myth of a famous quote- Length is Strength is not working anymore. Instagram Reels, Facebook Reels, and short-video content apps like Tiktok prove that the trend will never go out of fashion.
However, when incorporating short videos in your content marketing strategy, ensure that you don’t forget authenticity. People love authentic brands, and you need to ensure that the perception does not change.
You can come up with exclusive features of your products or services or behind the scenes or stories about your products in the form of short videos to gain their attention. You can also come up with sessions, interviews, product launch updates, and other catchy video content to impress your followers.
Brands will reach out to new audiences
The Covid-19 pandemic has turned social media marketing strategies upside down. Goals are changed now, and as we enter 2022, marketers reveal that their main goal is to reach out to new audiences online.
They will develop new strategies, offers, and products to reach out to new audiences and foster relationships with their existing audiences. Ask the social media marketing company Sydney you have hired to create buzzy content to attract new audiences and improve your revenues and sales.
Brands will hire dedicated social media professionals
Earlier, anyone from the marketing team would make social media posts and schedule them.
However, as marketers and brands now understand the importance of social media marketing, they will recruit dedicated social media resources to design, implement, and plan their social media marketing activities. There will be dedicated social media teams in the companies that look after their social media operations and try to improve visibility, plan social media goals, and execute a defined social media marketing strategy.
Social media marketing is a powerful digital marketing tactic that is affordable and offers some compelling benefits. You cannot miss social media marketing now. All you need to do is hire a dedicated social media marketing agency with years of experience and a proven track record, and that will be all. These agencies have all the necessary tools, technologies, and personnel to manage your social media marketing requirements. They will strive hard to ensure that your social media goals are met.