11 Oct 2012

Magento: Measuring The Value of Social Sharing

Nowadays, you can find social share buttons everywhere as search engines acknowledged that the social signals are being used in their algorithms. The social share buttons are important as they allow an easy way to share your content to the targeted audience so that your site can enjoy the social and SEO benefits.

In Magento, many store owners are not aware of the fact that what a social sharing can do to their store. Earlier, the different kinds of sharing solutions were built for sharing blog posts and articles, they are not meant for sharing products. But now, the AddShoppers, which is a Magento Silver Industry Partner, has come up with a free social commerce extension for Magento and X.commerce. AddShoppers social sharing platform is a great platform that offers Magento traders to effortlessly add sharing buttons from different social networks such as Facebook, Twitter, Pinterest and more to their store.

Now, it has become easier for the Magento merchants to add product optimized sharing to their store all along with analytics to follow ROI. AddShoppers social sharing platform is really a wonderful source that is free to use and is a self-serve platform. With the help of ROI tracking and apps to boost sharing, the Magento merchants are now able to make out social orders and the influencers that made them to take place.

AddShoppers social sharing platform, allows ROI to be tracked in three different levels, these are: the single product or SKU level, the influencer level, and the last one is storewide level. The owners of a particular store can check the ROI of every social network each per product through which the influencers has created the large revenue. He can also get to know the social networks that are sending the huge revenue on the whole.

With the use of Social Rewards app, offered by AddShoppers, the store merchant can encourage and augment sharing by presenting a coupon to their consumers in response for sharing a product over a social network. Subsequent to sharing a product and getting a coupon, consumers will have no need to discard the checkout process upon reaching the “Enter coupon code” box. The enterprise-level stores can also enjoy the white-label sharing solution for complete flawless brand experience.

Author: Harshal Shah

Harshal Shah is CEO & Founder of Xhtmljunkies, Located in Gujarat, India, XHTML Junkies is one of the best companies that offer unique eCommerce solutions by the virtue of its dedicated professionals. Our professionals are extremely proficient in offering development services pertaining to eCommerce. You can find Harshal on Google+ and Twitter.