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Top 5 Digital Marketing Strategies for Ecommerce Businesses

Online shopping has always been appreciated in developed countries like the USA. And now, it has become a trend in developing countries as well, because people nowadays want to enjoy shopping without being tired or going out of budget. Due to this, the competition in the e-commerce world has reached new heights. And boy, the race of being number 1 isn’t going to end anytime soon.

If industry reports are turned into reality, e-commerce sales, by 2021, will increase by up to $4.479 trillion.

The major difference between ruling and struggling companies is, ‘Digital presence.’ It is worthy to get your attention because, without buttressed online presence, you are unlikely to get success in the e-commerce world. To put it briefly, brand awareness is all that matters.

At the present time, the salience of digital marketing is on the whole new different level because this can unlock several new revenue-generating opportunities at once. Although you have to play your cards right to reap the desired benefits.

Today, we will discuss some amazing digital marketing strategies that will help you to take your e-commerce business forward. So, let’s get started:

  1. Search Engine Optimization (SEO)

For any e-commerce business, SEO is imperative as it will help to reach out to the larger audience in short time. By dint of effective SEO strategies, you can easily get organic traffic on your e-commerce website, which is valuable and very hard to get. The more traffic you gain, the more sales opportunities you are going to unlock.

Most of the e-commerce businesses have already realized the true value of search engine optimization, thereby, approaching established SEO companies in contemplation of long-term partnership. To reap desired benefits thru SEO, you must include all the ingredients in your content, right from pertinent keywords to compelling headlines to a fantastic conclusion.

It is imperative to note that spamming your content with keyword stuffing would have an adverse effect on your website’s ranking on search engines.

  1. Search Engine Marketing (SEM)

Search engine marketing (SEM) is a paid technique that can help you to get a throng of website visitors. It makes sure you will get bang for your bucks. By means of SEM, you can improve the visibility of your website notably well. Plus, it will enable you to attain desired results in a short time-frame.

In search engine marketing, you target those keywords, while running ad campaigns, which potential customers search on the internet. Google AdWords is one of the best SEM platforms. Simply put, you can make so much profit while running an e-commerce business if you are focused enough while search engine marketing.

Seeking a piece of advice? Well, target long-tail keywords as they have lesser competition and don’t get chosen every so often. This happens because maximum marketers are skeptical about the search rate of long-tail keywords. Surprisingly, internet users search via long-tail keywords to get precise results. In a nutshell, use long-tail keywords and uplift the CTR (click-through rate) without facing much competition.

  1. Email Marketing

Email marketing, a tried-and-proven digital marketing technique, can help in the pursuit of establishing a bond of trust with potential customers. Whenever customers place an order, they get the confirmation and digital invoice thru email, which somewhere reflects the brand’s integrity.

Plus, you can remind customers about those products that are in the cart but yet to be purchased. Thru email marketing, you can promote your products and services with aplomb. There is a great chance that customers make a purchase decision after being impressed by your personalized emails.

According to the latest industry reports, customized emails secure 75% higher open rate than ones lacking personalization.

Apart from this, you can also gather feedback about your recently sold products and learn about how much customers are satisfied with their shopping experience. These things matter most, especially when you are trying to gain stability in the market.

  1. Social Media Marketing (SMM)

To enjoy an exponential growth rate while running an e-commerce business, it is paramount to make certain that your brand message reaches to maximum prospects. Here, what would be more beneficial than social media platforms? business messenger sites have always been known for their larger user base, therefore, it would be very easy for you to reach the targeted audience.

Social media marketing has transformed the way of doing business. By means of social media channels, you can promote your brand without spending a dime and nurture your relationship with customers in a seamless manner.

For better results, you can go for paid Ads option. Don’t want to spend money on paid ads? Here are some practices you should follow to catch the eyes of social media users:

  • Always keep your caption enticing.

  • Use 3 to 4 hashtags to increase the chances of trending.

  • Share infographics, videos, etc. periodically to maintain the internet level of your followers.

  1. Content Marketing

We have saved the best for the last. Content is what on which the effectiveness of all your digital marketing strategies depends. That’s the prime reason why content is deemed as the king of the marketing world.

High-quality content can easily create hype for your products/services overnight in the internet world. That’s the main reason why businesses are always supposed to develop top-notch content that educates readers in an appropriate manner. According to an ideal ratio, your 80% of focus should be on rendering information and the rest 20% should be on promotion.

It is imperative to note that if you are trying your hand in the content marketing, these factors should be on your checklist:

  • Content like e-books, whitepapers, etc. should be gated.

  • Guest blogging should be done to increase the reach of your content.

  • The language should be kept simple during the content creation process.

Thanks for reading!

Author Bio:

Rahul Garg, a content writer, has been working at Cyfuture for more than a year. He is passionate about learning digital marketing. As far as other hobbies are concerned, he loves to watch psychological thrillers in movies, listen to retro music, play racing games, etc. We like to underline the fact that he never compromises with the quality of his write-ups, no matter which situation he is in.

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Harshal Shah is CEO & Founder of Xhtmljunkies, Located in Gujarat, India, XHTML Junkies is one of the best companies that offer unique eCommerce solutions by the virtue of its dedicated professionals. Our professionals are extremely proficient in offering development services pertaining to eCommerce. You can find Harshal on and Twitter.