The aim and objective of every web design company need to be not just to attract a lot of traffic for the site, but the designing of the website should be done in such a manner that it is able to increase the conversion rate for the site as well. At the end of the day the reason a company puts out a website of itself is to improve its sales, and if the same is not happening, then the whole purpose of getting the website designed gets defeated. Thus, the objective of a good Web Design Sydney company, which has been hired for the job of designing the website of a company, should not only be to increase the traffic for the site, but they should also work towards increasing the conversion rate of the current traffic of the site.
Below are a few tips, which, when incorporated in the website design, can help in improving the conversion rate for the website.
Third Party Accreditation
All websites say good things about themselves. In fact, there will be no website which will list out its own shortcomings. The customers who visit these websites are aware of this fact and therefore, no matter how attractive one makes the website, or no matter how good a write up one places as the content of the website about the products of the company, the customers will think it all to be fake and not trust it. However, if the site includes accreditations from a third party, they make a huge impact on the minds of the consumers. These third party comments should be placed on the homepage of the site itself, and they should be clearly visible. Try and get distinguished accreditations, as they make a much better impact.
Ensure Price Competitiveness
Every Web Development Company is aware of the fact that price is one of the most important factors which affects the decision of the customers. Therefore, the website should guarantee price competitiveness. The prices that are reflected on your website should get updated on a regular basis, so that every time any of your competitors reduces the price of its products, you are able to make the necessary adjustment in your own prices and the same gets reflected on your website immediately. Thus, at all times, the price shown on your website should be lower than the price being offered by your competitors.
Improve Tempo Of The Website
People are very impatient in today’s times and do not like waiting for anything. Therefore, of the Web Design & Development Company should try to come up with a design for the websites of their clients in such a manner, that the tempo of those websites is very high and they do not take time to load. The entire process of skimming through the website, making the selection and then buying it should happen at a brisk pace. If the site takes time to load, then the chances are that the customers may decide to quit your website and buy the product from a competitive website which is more robust in operating.