Tag Archives: Website Design Tips

Website Redesign

Want to redesign your website? Consider these 7 smart tips

Having a website is an absolute necessity for businesses the world over. Whether you aim to gain new clients, create a better first impression, or maximize revenue, you will need a compelling website. However, your business goals can be hampered in case your website design is outdated. For such businesses, it might be the right time to redesign their websites.

There are several elements such as layouts, colors, fonts, and graphics that encompass a website’s design. 46 percent of online customers believe that a website’s design is critical for its credibility. Whatever approach you adopt for your site design, it is essential to ensure that the website meets the needs and desires of the audience.

Do you need a website redesign?

Many businesses do not realize that their website needs constant refreshing. Their websites fail to highlight and complement their business’ values and identity. Often, their rival businesses gain a competitive edge by improving their websites, while they fall behind.

There are several common website issues that will let you know it is time for a redesign. Addressing these problems can have a massive impact on your leads and conversion rates.

Some of these issues include:

  • Overused imagery
  • Non-mobile friendly site
  • Poor color scheme
  • Poor navigation
  • Slow loading speeds

If your website is found guilty of any of these, you might consider redesigning it. If you are busy or unfamiliar with website design, there are dozens of professional website design and development companies to help you. Pick the right one to make the website redesign process effortless.

Website redesign tips:

Redesign a website can be an overwhelming challenge. You have to reconsider all the content that you already have created. In this post, we have compiled a few essential tips that will ensure that your redesign process goes smooth.

1. Analyze the current website:

Don’t just begin redesigning your website a new. Instead, start by looking critically at your current website design. Identify what is working and what factors are creating problems. For instance, if you are experiencing frequently abandoned shopping carts in your ecommerce website, you can redesign the checkout process to encourage follow through.

Use Google Analytics and study traffic patterns. You can also take help from visual reports like scroll map to analyze user’s behavior on your website and identify the areas of the website where they face problems. You can also take help from recordings to get an in-depth analysis of the user’s activities on various pages.

2. Set your priorities:

The website redesign shouldn’t just change the way a website looks. It should enhance the functionality of the website and improve user experience. You should decide which metrics you want to improve and should focus on those factors in the redesign process. Identifying your priorities upfront allows you to focus on specific results that you want to achieve with the redesign.

3. Go mobile first:

As more than half of the global internet traffic now comes from mobile devices, you need to design your website with mobile users in mind. It is more likely that your website visitors are mobile users instead of desktop users. Failing to design a mobile-friendly website may result in the loss of a large number of leads.

Mobile-friendliness is also a factor responsible for the ranking of a website. After Google’s mobile-first indexing, your site might appear lower on search engine results page (SERP), if it isn’t mobile-friendly. Once you are done with the redesign work, you need to test your websiteand see how it appears on mobile devices. If it doesn’t pass the test, you should make changes to make it pass the test.

4. Focus on seamless user experience:

It is easy to get lost in the technicalities of the task when you are redesigning your website. Many people consume a lot of time deciding which features they need to add to the site and how to integrate it with other marketing channels. They often forget the primary purpose of a website redesign, that is, to enhance the user experience of the intended audience.

User experience design prioritizes ease of use and focuses on user engagement with the company through the website. It also helps you create a new design that caters to the needs of your potential customers.

5. Use strong visual elements and graphics:

Redesigning a website is not just changing the website layout and elements such as logos and icons. Website redesign should also focus on visually representing your business. It must bring forward stunning product pictures, videos and other visual content like infographics and memes.

This is because the human brain responds faster to visuals. Studies from the Nielson Norman Group revealed that certain images catch more attention than others. It is necessary to use pictures that engage customers and tempt them to make a purchase.

6. Optimize your website for SEO:

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The search engine optimization strategy of your site decides how easily your customers can find your site for relevant keywords and phrases in the search engine. While redesigning your website, it is necessary to pay attention to SEO. This is particularly important for ecommerce sites since search is still their primary source for referral traffic. Since SEO strategies are constantly evolving, you need to keep yourself up to date with the latest trends to ensure that the redesigned website performs better than before.

7. Build a blog:

If you still do not run a blog, it is time to build one because it is one the most effective way to drive traffic to your site. A 2017 study by Havas Group found that 85 percent of consumers report wanting to read more content by brands. If you fail to meet your customers’ needs and expectations, you risk losing them to your competitors. A blog is the cheapest and easiest way to communicate with your audience and keep them engaged to your website.

Conclusion:

You may not need to implement all the tips when redesigning your website, but the more tips you follow, the better results you’ll get. If your website works well on mobile devices and provides the best user experience, you can be sure that the redesign will last you through the current year and beyond.

About the Author:

Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health related issues. Live simply, give generously, watch football and a technology lover.

Website Design Tips

4 Website Design Tips for Small Businesses

Contrary to the age-old popular perception, people do judge a book by the cover. Compare this maxim to modern times and as a small business owner, the cover of your book is your website which is crucial for the growth and development of your company. Call it your business card, your store tagline or your display window, the design of the site will be largely instrumental in drawing traffic to your venture. In fact, the design of a website in today’s business environment can make or mar your growth, either drawing in potential customers in droves or be turning them away with high bounce rates. More than large corporate bodies, this factor is crucial for small businesses struggling to find their feet in the initial years of operations.

Website Design Tips

Here are a few website design tips for small businesses that will help increase traffic to the site and take your business to the next level.

Keep it simple and clutter free

The first point is to keep the website simple and clutter free. Those of large corporations can afford to have complex and intricate sites because they have conditioned repeat users who are used to the multiple ads, widgets, and thumbnails and can thus deftly navigate through the pages.

For a small business, a website design should be simple yet attractive, giving all the information through stand-out images, graphics or straightforward slogans and banners. Do not overwhelm a potential customer with a complicated design but instead go all out to ensure a pleasant viewing experience.

digital marketing agency

It is thus advisable to have your website designed and developed by a well known and experienced digital marketing agency in Melbourne or wherever your business is located. Hire ones who are especially well versed in designing websites for small businesses.

Mobile friendly responsive sites

With the exponential boom in smartphone usage, more and more people are accessing the Internet from their little handheld devices. Hence it is crucial for small businesses to cater to this segment and ensure that the website design is responsive and mobile friendly. Not having so will mean missed sales and conversion opportunities. This has acquired a greater degree of importance after Google announced their mobile-first index some time ago where a website should be user-friendly across all devices, regardless of the size of the screen.

A mobile website is usually minimal in nature with fewer details of products and more resource information. This is mainly because people do not browse websites extensively from handsets and usually look for specific and relevant information.

Highlight products and services

The main difference between large and small businesses is one of brand awareness. Visitors to a site of a large corporation know what they are getting into and will spend some time looking for what they need. Not so for small businesses where you will hardly have the luxury of a few seconds to showcase your product and services. Hence the first impression should be measured and professional.

This is another reason why you should hire reputable web development services to create your website design. The agency will make sure that the images, photos, and descriptions are crisp and appropriate. A website design however good it might be is not effective if the products are not displayed optimally. Potential customers will then think twice before parting with their money for a purchase. Further, the physical theme, colors and layout of a brick and mortar store should be replicated in the website design for continuity and instant recognition by customers.

Have engaging content

Have engaging content

This may be last on this list of tips but it is by far the most important. The relevance of engaging and attractive content on a website for small businesses cannot be more overemphasized. There are two aspects to it.

First, quality and adequate content on a website help major search engines to index the site. Coupled with techniques such as SEO, your website will be on the top of the results pages of search engines, thereby increasing online presence and visibility and drawing in more traffic. Second, poor and irrelevant content has an adverse effect when it comes to attracting customers and increasing the time they spend on the site. Before buying a product your customer will always want to know details of your product along with graphics and photos. Failing on this score will be a setback for sales and growth.

These are some of the tips that you will do well to follow in the website design for your small business. Without an optimally designed and developed website, you will be left behind in your efforts to take your venture from a small business to the next level.