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15 Tips to Improve Your WordPress Site's Ranking

15 Tips to Improve Your WordPress Site’s Ranking

WordPress has been in the market for a long time. It has made it easier for businesses to reach higher ranks. WordPress Development platform provides tools and resources which can be used to improve your online presence in the digital world.

We will be focusing on some vital actions you can take to improve your WordPress website ranks on the search engines:

  • Choose Your Theme Wisely

    While some themes weigh your website down, some additional weight to it. A theme that looks polished and contemporary is not necessarily a sign of a good one.

    While choosing a theme for your WordPress site, check whether it gives you a great user experience. Put yourself in the shoes of a typical web user and check whether the navigation, speed, and responsiveness are satisfactory to you.

    Look for themes that are optimized for SEO out of the box. Be wary of themes that come with unnecessary plugins and scripts. They may slow down your site if installed.

    Also, check whether the developers offer frequent updates and fix bugs and performance issues.

    Pro Tip: Go for a theme that puts mobile friendliness first. It means that your site should adapt to various screen sizes and resolutions. In other words, it should run as smooth as butter on mobiles, tablets, and desktops.

  • Pay Attention to Permalinks

    ‘Permalinks’ is the shortened form of Permanent Links. Does the word PERMANENT ring anything? Yes. This crucial element will have a lasting (read permanent) impact on your site’s performance.

    To put it simply, Permalinks are nothing but the full URL of a page you see in the Address Bar.

    It is advisable not to go with the default permalink structure provided by WordPress. Because WordPress generates URLs automatically by including a unique ID number, the link structure will be complicated for search engines to read.

    Hence it is recommended to draft your permalink structure using the most relevant keywords of the page content.

    For example, if your post is about the chemical weapons banned by the international community during World War I, the permalink can be www.yoursite.com/banned-weapons-in-world-war-1.

    There are also two other types of permalink structures that are commonly used. They are:
    * www.yoursite.com/postname (/%postname%/)
    * www.yoursite.com/postname/numeric-ID

  • Enable Content Caching

    Storing static web files for quick access during a request is Caching. Doing this will improve browsing performance by loading pages faster.

    The three most common types of cache are Browser Cache, Site Cache, and Server Cache.

    The benefits of caching are a few. Since caching limits unwanted data transfers, your pages will load faster without more bandwidth. Due to reduced demand on origin servers, your pages need not go through protocol verification each time.

    Using a plugin, preferably a paid one is effective for caching. Some free plugins also do wonders. Do a little research before picking one. We recommend W3 Total Cache by BoldGrid for those who are looking for a free one.

    W3TC claims to be the only web host agnostic Web Performance Optimization (WPO) framework for WordPress. More than a million users are using this plugin.

    Note: While some hosting providers claim to have an inbuilt caching program, some do not allow you to install caching plugins.

  • Look Beyond Google

    Understandably, many fail to look beyond Google since its market share is 69.80%. But let’s not forget that search engines like Bing also enjoy a decent market share for desktop searches.

    According to Statista, Bing is popular among those who use Microsoft products for work. It accounts for 26.5% of searches made through desktops in the US.

    To add your domain to Bing, sign up for a Bing Webmaster Tools account. Once logged in, click the ‘Add a Site’ option under the ‘My Sites’ tab.

    Then click ‘Add’ and enter your Sitemap URL in the box that appears below ‘Add a Sitemap.’ Select the timing in which your site receives the most traffic and hit the ‘Add’ button.

    If your target audience is in Russia, adding your domain to Yandex is a wise choice. Note that Yandex has a market share of 43.07% in Russia, next to Google (54.68%).
    Look Beyond Google

    Source: Stat Counter

  • Take Help From SEO Plugins

    Using the right SEO plugins, you can significantly improve your WordPress site SEO. There are different plugins to do different tasks.

    Choose your plugins wisely. Otherwise, they may affect your site’s performance negatively.

    Plugins can improve your site’s security, fix broken links, add custom post titles, improve page speed, audit the content, and the like.

    Some plugins serve as all-in-one tools. For example, Yoast SEO is one of the comprehensive SEO plugins available out there.

    Some of the critical features of this plugin are duplicate content checker, keyword optimization, internal link improvement, and readability check.

    Plugins are great for page authentication and XML sitemap generation. There are plugins to manage Redirects and Table of Contents. Plugins such as WP Internal Link Juicer comes in handy while strengthening your site’s internal link structure.

  • Take Help From SEO Plugins

    An SEO writing assistant plugin can save a ton of time that you may spend otherwise on optimizing your content.

    This plugin scrutinizes your content in real-time and gives you the necessary suggestions to improve it for better ranking.

    The help does not end with suggestions. Some plugins offer a broad range of features such as plagiarism check, headline optimization, readability check, etc.

    For instance, the SEMRush writing assistant tool allows one to define the optimum length for an article. The tool does this based on the average size of top-performing similar articles.

    Some tools allow you to define the tone of your writing. For instance, if your target audience is from an academic background, a writing assistant can help your content stay within the conventional academic writing style.

    It will ensure that your content is in harmony with the standard rules of grammar. If your content strays from a formal tone and adapts colloquialism, the tool will alert you.

  • Take Help From SEO Plugins

    An XML sitemap is a map you provide to search engines to navigate your site. Websites with an XML sitemap are easier to crawl and index for Google.

    Add an XML SitemapSearch engines love XML (extensible markup language) since it is machine-readable. The map tells Google and other search engines when a page was last modified, where a specific content piece is located, how vital a page is for your site, etc.

    An XML map can also inform search engines about your image and video content.

    You can and must submit your XML sitemap to Google Search Console for effective indexing. Some mistake XML sitemap for internal site structure. Remember that these are two different things but with some similarities.

    There are free and paid plugins that can help you create an XML sitemap. Once created, you can submit it to Google via your Google Search Console account.

    Tip: Include HTML sitemaps on your website to help visitors navigate easily. HTML maps are nothing but a clickable list of your site’s pages.

  • Create Internal Links

    Internal Linking is another blueprint you give to search engines for them to crawl your site better.

    When users read a piece of content on your site, they may not get a complete picture of the topic. Hence, it is logical to tell them what other articles they can read to understand the subject better. This is where Internal Links come into play.

    These links suggest your audience relevant posts and thus increase session duration.

    Let’s take the ‘Chemical Weapons’ example again.

    Assume that your site has another article titled ‘7 Deadliest Biological Weapons.’ In the ‘Banned Weapons in World War I’ article, you can gently insert a link to the ‘Biological Weapons’ story.

    If a user spends more time on your site, Google Analytics will perceive your site as a good source of information for the concerned query. Hence your ranking will improve in SERPs.

  • Submit XML Sitemap

    Many users make a mistake by creating an XML map for their site but not submitting it to search engines.

    Not submitting the map will negatively impact indexing.

    Here is how you can add the XML sitemap to Google Search Console. A plugin like Yoast SEO can help you with the task.

    To begin with, you need a Google Console account, which is free. Once created, go to the dashboard and click the ADD/TEST SITEMAP option listed under the Crawl>Sitemaps option.

    A box will appear in which type: sitemap.xml and click ‘Test Sitemap.’ Once the test is complete, you will get a confirmation message saying ‘View Test Results.’
    Submit XML Sitemap
    When you click it, you will get a message notifying errors. If the map has any errors, the console will detail the errors.

    If the sitemap is free of errors, you can submit it. First, click the ‘Close sitemap test’ button. Click the ADD/TEST SITEMAP button. Type ‘sitemap.xml’ in the box and click the ‘Submit Sitemap’ button.

  • Optimize Meta Description

    Optimizing meta descriptions will significantly improve your website’s click-through rate.

    Meta descriptions are summaries of web pages you see below the title and URL of sites you see in SERPs. They are clickable, and therefore your CTR will improve.

    It helps visitors get a glimpse of your pages. It is a place where you explain things succinctly. There is no official word from Google on the character limit for meta descriptions.

    However, many blogs claim that 160 is the limit for meta description.

    The truth is that Google considers the number of pixels used by each character and displays content after truncating it anywhere between 525-535 pixels.

    It is recommended to add a call-to-action in your meta descriptions for high a CTR. Think of your meta description as a teaser for your page content. Keep the description as a hook to get clicks.

    Keep your tone upbeat and include crucial information in meta descriptions. Doing so will persuade the searchers to click your link.

    If the page has technical stuff, try to include specifications and crucial numbers in the meta description.

  • Go for a Reliable Hosting Provider

    You may think about how hosting can affect your WordPress SEO. Factors such as your site speed, server location, and website security are crucial for WordPress SEO.

    First comes the speed of your site. Slow loading speed leaves a bad impression on your site among visitors. It also affects the user experience. As a result, they tend to exit the site quickly.

    QUICK FACT: A study by Google says that if your site takes 3 seconds to load against 1 second, which is ideal, the bounce rate will increase by at least 30%. Yes. 53% of visitors are likely to step back if your site takes more than 3 seconds to load.

    The slow loading speed will negatively impact the bounce rate and session time. For search engines, these two are important ranking factors.

    Also, go for a hosting provider that gives the security features such as an SSL certificate.

    TIP: Using a CDN (Content Delivery Network) is the best bet for your WordPress SEO. CDN is a network of edge servers that store a cached version of your website. When a searcher clicks your site, the nearest server will pull the data and present it to the user.

  • Optimize Images & File Names

    Many are unaware that optimizing your images and file names will positively impact your organic traffic.

    Listen to what Google says in this regard. “Simply compressing images and text can be a game-changer — 25% of pages could save more than 250KB, and 10% can save more than 1MB that way,” Google says in this article.

    When it comes to File Names, give descriptive names to images. For example, if the image has an Asian baby playing with a labrador retriever, you can name the image Asian-baby-with-lab.

    A descriptive name tells a lot to Google than a typical IMG0073.jpg. Think from a searcher’s point of view while naming an image. If an image demands a caption, do it so that Google can better understand its context.

    Another feature you should optimize is ALT Text. An ALT Text helps SEO on two fronts.

    First, it enables visually impaired users to understand the image.

    Secondly, it improves the semantic meaning of your page content in the eyes of search engines.

    QUICK FACT: Google Images processes more than 1 billion search queries every day.

  • Schema Markup Does Wonder

    Schema markup is the language of search engines. It is basically a code, aka contextual data, that provides search engines with additional input for a deeper understanding.

    Powering your site with Schema markup will produce rich snippets when your site pops up in SERPs.

    There are 792 types of Schema markups. However, the most commonly used types are Organization Schema Markup, Local Business Schema Markup, Article Schema Markup, and Product and Offer Schema Markup.
    Schema Markup Does Wonder

    For example, if yours is an eCommerce store, powering your site with Product and Offer Schema Markup will result in rich data during search results. Data such as Product Rating, Stock Status, Product Price, and Product Specifications will accompany your site link.

    Say that yours is an architecture school. If you add Organization Schema Markup to your site, it will appear on the Knowledge Panel when users search for it. The knowledge panel consists of your site link, social media accounts’ links, logo, contact, location, and the like.

  • SSL Certification

    One of the easiest ways to improve your SEO is having an SSL certificate installed on your site.

    Google had already adjusted its indexing system “to look for more HTTPS (Hypertext Transfer Protocol Secure) pages. For those who are not aware, HTTPS is a combination of Hypertext Transfer Protocol (HTTP) with the Secure Socket Layer (SSL) or Transport Layer Security (TLS) protocol.

    Having an SSL certificate will automatically push you ahead in the ranking ladder.

    The importance being given to SSL certificates by search engines stems from the concern on online privacy.

    Most internet users, 68%, to be precise, believe that the present laws do not have enough teeth to protect people’s privacy.

    SSL certificate adds an extra layer of security to your site. It can improve your brand’s trustworthiness, especially if yours is an eCommerce store.

    Note that users are more worried when they share sensitive information such as credit card details with you. If your site has an SSL certificate installed, users will see a padlock icon in their browser. The icon indicates that the connection is secure.

    • Acquire Authoritative Links

      Quality backlinks are excellent for any site’s SEO. Links that redirect users from other sites to yours are backlinks.

      A good number of backlinks from high-authority sites tell search engines that yours is a reliable source of information.

      Say that you are an Immigration Lawyer in California. Your site should get links from reputed organizations such as www.aila.org (American Immigration Lawyers’ Association).

      If more credible organizations from your domain start linking to your website, your authority score will improve.

      Keep in mind that the links you acquire must be from genuine sources. Do not subscribe to link farms and zombie sites. They do more harm than good to your ranking.

      Create high-quality articles that others naturally want to embed on their sites.

      Tutorials, how-to type articles, long-form content, case studies, and infographics are excellent choices to appear as a trusted site in the eyes of high-quality domains in your niche.

WordPress SEO FAQs

    1. What is a WordPress SEO Plugin?
      A plugin is a bit of code used to amplify the functionalities of your WordPress to an unimaginable extent. Think of your basic WordPress site as a Batman minus all the cool tech gadgets he uses. No Batarang, no grapple gun, no batmobile, nothing. Not even a batsuit, period. Will Batman be able to keep Gotham City free of criminals? It’s tough, isn’t it? Same with the WordPress site without any crucial plugins. To beat your competitors, you need the right plugins.
    1. Is WordPress Good for SEO?
      Good? It’s extraordinary. WordPress powers 39.5% of all websites on this planet. Next comes Shopify. The percentage of websites Shopify powers is just 3.2%. In plain English, WordPress’s market share is at least 12 times bigger than its next competitor. The reasons that make WordPress great for SEO are aplenty. Excellent user experience, fast load time, mobile optimization, permalink editability, easy third-party integration, and easy metadata management are some of the features that make SEO and WordPress bedfellows.
    2. Do Plugins Weigh my Site Down?
      Plugins do slow down your site. But the impact is negligible unless you use heavyweight plugins. Experts say your WordPress site does not need security plugins due to their vulnerable nature. Do not get obsessed with feature-rich plugins. Think about whether a plugin is necessary for your site. Some presume that the more the plugins, the slower the site. However, it is not valid. The fact is that the quantity of code that needs to be processed affects your site’s performance.
    3. Can I Rely on Free Plugins?
      Do not underestimate the power of free plugins. Some free plugins elevate your WordPress site to newer heights. At the time of writing this article, there are 58,898 free plugins available on WordPress. Each listing on the WordPress site comes with reviews and a number of active installations. If the number is impressive and reviews are good, chances are high that the plugin is good.

Why It is Important To Hire Professionals For PSD Design To WordPress Conversion?

WordPress CMS is the marketplace chief in growing websites on the net. WordPress has made it clean to create and control sites. Because of the great benefits of WordPress, the demand of PSD to WordPress conversion has been growing very quickly.

While we talk about the conversion of a PSD file into a WordPress theme; we’ve to talk about PSD to HTML conversion additionally as it’s far the important step which needs to be completed regardfully.

What is PSD to WordPress Conversion?

Nowadays PSD to WordPress conversion has become one of the leading causes for the fulfillment of a website. On this procedure, earlier than beginning the improvement paintings, preferred website design is prepared in Photoshop in the form of a PSD file. After all the favorite and needful adjustments and customization, that layout is converted right into a WordPress topic to convey out a high-quality WordPress website.

As it’s miles the cease assignment before you get the final website, therefore, it holds high importance in website improvement marketplace. There are so many net development businesses that are prepared to convert your PSD designs into HTML/CSS and ultimately into WordPress theme. That’s why today there may be a significant demand for PSD to WordPress conversion services in the web development market.

Getting geared up for PSD to WordPress Conversion

If you are prepared to transform your PSD documents into WordPress, then you have to begin from somewhere. If you don’t recognize from wherein then examine on. We have many visible people who need to transform their PSD files into WordPress and begin mastering themselves to perform to complete the process.

They watch many YouTube tutorials hoping it’ll help them to learn how to convert PSD documents to a WordPress subject. But the reality is that most of those the way to courses and tutorials only let you know approximately the basics and don’t inform you roughly the realistic elements of this whole procedure.

As a result, what you’ll learn online won’t assist you a lot in sporting out the PSD to WordPress conversion system. That’s why the position of professionals grow to be essential as best they can do what you want to do. Now we can discuss the principle

  • Motives why you must continually lease professional to do PSD to WordPress conversion.

  • Know-how of Photoshop and HTML Conversion is needed

  • Each of the PSD designs to WordPress mission begins with the cutting of the PSD files. After reducing, the documents want to be transformed into HTML.

For this reason, it’s far essential so that it will discover and lease a person who is not just accurate in Photoshop however who additionally is familiar with HTML, Semantic markup (for search engine optimization), in addition to front cease development languages like JavaScript.

A non-experienced developer won’t be able to create increases, slice them up and convert them into HTML. This entire system can only be completed using a professional PSD to WordPress developer who has a few years of experience under his belt.

Deep know-how of working in WordPress

Only a professional with deep expertise of running in WordPress CMS will let you convert any PSD documents to a perfect subject for your internet site. The motive at the back of this is that a PSD to WordPress developer knows the fundamentals including hooks, tags, filter and template hierarchy and they also recognize WordPress functions and its architecture.

Furthermore, they understand coding in Hypertext Preprocessor. Therefore, they are able to write clean code in your custom subject matter quickly, effectively and efficaciously.

Knowledge of trying out and Validation

All of the WordPress theme which can be produced from PSD files have to be confirmed and tested for go and multi-browser compatibility. This painting requires an excessive stage of technical expertise of the WordPress framework, the strong know-how of HTML and CSS and also the understanding of the way the search engine works.

If you lease a professional developer for this activity, then he’ll even do the optimization of your WordPress subject for performance and speed. As a result, you ought to constantly hire a dependable and experienced team who can do PSD to WordPress conversion and also do testing and optimization paintings.

Conclusion

The conclusion in which you ought to not waste a while looking at YouTube tutorials and analyzing files within the hope that you become a grasp of how to convert a PSD layout to WordPress subject matter. As a substitute, you must quit hiring an expert and professional PSD to HTML and PSD to WordPress developer in your internet site building venture.

We’ve discussed all of the important components, and reasons for hiring professional WordPress developer above like an expert has the right sort of technical information and enjoy to transform PSD documents right into an easy, so friendly, responsive and consumer pleasant WordPress subject matter. As a result, now it’s your turn to take your very last decision by hiring a professional developer and build a success WordPress internet site for your business.

What search engine optimization Settings you can Do all through PSD to WordPress subject Conversion to Make it search engine optimization pleasant?

In nowadays global agencies assume a lot from the internet site improvement companies. They expect that their newly constructed website is attractive, characteristic wealthy, reliable, responsive, user-friendly and also very friendly. Their expectations additionally rise as they consider WordPress will carry those many blessings on their website without problems.

Consequently, they go for PSD to WordPress conversion as with this manner they can get all of those blessings easily. Really inside the world of CMS internet site improvement, PSD to WordPress is a pretty seek engine friendly format which develops an appealing, robust and user-friendly website or weblog.

When you convert PSD to WordPress, you furthermore might have the liberty to personalize the weblog to meet all your requirements completely. However, there are many other simple SEO tips and hints which you could rent while changing PSD into Responsive WordPress subject matter.

If you are an expert developer, you then have to recognize some set guidelines to make your responsive website SEO friendly at some point of the PSD to WordPress subject conversion system itself. Meaning, SEO can be finished even while you are converting PSD to WordPress subject matter.

Engines like google at the moment are getting smarter day by day and turning into extra like a human being when it comes to a rating of the. Therefore, website optimization has ended up noticeably essential, and it gives extra opportunities to redefine your website for expanded usability and better SEO.

PSD to Responsive WordPress

Now we can speak a number of the requirements which you need to comply with being a professional the front give up or backend developer while you are doing your component inside the website constructing process to improve the search engine optimization.

In place of Tables, Use CSS

That is one of the first tips that you should observe. You must use CSS rather than a table format on your internet site code as this structure improves the order of content elements to your web page and it will also help you to place the content material in the proper and customized layout as in line with your requirements instead of following a traditionally fixed design. This could relatively enhance your WordPress internet site search engine optimization friendliness.

Author: Usman Raza is the co-founder of Christian Marketing Experts, and marketing specialist at PSD to WordPress, and packaging design. He has been writing for magazines and newspapers since 2001, and editing and managing websites since 2006. A generalist, his most covered topics are business and technology. Follow him on Twitter @usmanintrotech.

6 Things to Consider While Developing Website in WooCommerce

It is easy to use WooCommerce to build an online store. However, you should not rush into the task but take your time to think about crucial considerations before launching your eCommerce website. According to a report, Global eCommerce is booming with sales expected to touch $27 trillion by the year 2020. This has led to the growing popularity of suitable software solutions as indicated by the eCommerce software awards for 2017. In this article, we have outlined six key considerations you can use to develop a viable plan before undertaking your eCommerce project using WooCommerce.

1. Identify Your Market

First and foremost thing to do while beginning with the web development in Woocommerce is to determine what you are going to sell and how it is useful to your targeted audience. Is it digital goods such as video games, apps, eBooks etc. or physical goods such as food, textiles, clothing and others? Be clear about the nature of your business before you start developing your site in WooCommerce. You must know what are you selling and how this business would help your customers. Knowing your market will even help you increase the ways you can expand your business. With a perfect research, you would be able to find out if the woocommerce website would succeed or not!

2. Location is Crucial

Location is important for business success. This includes your business location as well as that of your buyers. Are you planning only an online store or a brick and mortar outlet as well? Do you plan to sell your goods internationally as well as offer in-store pickup and local delivery?

Shipping expenses depend on the weight as well as the volume of the product. If you plan to ship heavy and large products, utilize a calculator to get an idea about the costs involved. Find out the details of the tax setups in the locations you plan to do business. Get information on applicable taxes as well as tax exemption details.

3. Backups and Inventory

WooCommerce utilizes a database that stores your site’s critical data. This includes information about your sales and products. Therefore, you should plan to take periodical backups of your website’s databases and files. The frequency and type of backups depend on your business requirements, but keep in mind that backups are crucial even for small stores. Loss of information can lead to incorrect inventory and reduced sales. So, never miss to take backup of your data when using woocommerce website.

4. Discounts and Coupons

You can use WooCommerce to provide a wide range of coupons and discounts to your customers. These special offers can boost sales, but you need to calculate the costs involved in advance. Make sure the discounts are good enough to encourage customers to buy, but not too high to affect your profits. Discounts and coupons are the most efficient things to gain attraction of any customer to reach to your woocommerce site for the first time. It can help you to create your website a greater brand. And better the branding, more will be the sales in the business.

5. Security Considerations and Customer Relations

How are you going to build relationships with your buyers? Will you allow them to create their own accounts or will they have to always use the portal as guests?

Another crucial consideration is data security. You need to ensure your website can securely store confidential information such as credit card details. Allow your customers to store this info on your site so that they can do repeat transactions quickly and easily. To ensure, customer data is safe you need to implement industry security standards such as PCI compliance.

If you do not wish to provide the choice of storing sensitive information, you can allow your customers to make payments through PayPal and similar gateways. This will enable buyers to pay using the services of a third party.

6. Learn WordPress Basics

Before starting to use WooCommerce, it is advisable to get familiar with WordPress basics. If you jump straight into WooCommerce you may find it too big a leap. Learn things step by step and become a WordPress dvevelopment expert first. Then, you can build your eCommerce website using WooCommerce and successfully launch your online store. WordPress is the first step towards the WooCommerce business, if you know WordPress, it will be easier to handle the website and will make your efforts low. Ultimately, it will help you increase profit of your business and turning to woocommerce will be proved helpful to your website.

Wouldn’t it be a difficult task if an e-commerce site provided a limited number of options for payments? But nothing to worry about using a WooCommerce plugin there are tons of free and paid WooCommerce Payment Gateway plugins. It takes care of different modes of transactions using various methods of payments.

Conclusion

We hope this article proved useful to you as you plan to use WooCommerce for your eCommerce business. To reiterate, identify your market and location, and decide your relationship with your customers. Implement the considerations outlined in this article and feel free to provide us feedback on the results of your eCommerce venture.