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WordPress vs Magento: Which is Better for E-commerce Development?

When it comes to setting up an online store or reconstructing an existing e-commerce website, there is always too much turbulence regarding the choice of CMS that has to be made. A CMS that would not only make your website engaging and interactive, but the one that would perfectly gel up with your needs.

And you would be glad to know that there are literally hundreds of e-commerce solutions in the market. But choosing the best one from the slot is what really makes the difference.

Right?

Alas! there are two robust open source CMS among others that have been dominating the market and those are WordPress (25%)and Magento (10%).

 

Screenshot_2019-10-15 eCommerce technologies Web Usage Distribution

Both, these CMS have been graciously accepted by the community, but deciding on the pick that matches your brand goals and targets – that’s what you should seek for.

Thus, starting this selection journey with understanding how each system works, here is a detailed guide on WordPress vs Magento. This write up would keenly focus on the strength and functionality of the two CMS, and would reveal the possibilities of both being used as a combined solution.

A Brief Look on Magento and WordPress

Magento

One of the most powerful and popular e-commerce solution, Magento is an open source platform that has been endorsed by more than 150,000 store owners (including international and world leading brands). It comes with packed e-commerce features and out of the box functionality.

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WordPress

WordPress is one of the biggest and majorly used content driven blogging platform. Woo-commerce, a wordpress plugin makes the CMS light weight and simple for all the e-commerce sites out there. With over 70 million websites across the web producing new post on the CMS, it makes it highly user friendly and economical.

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When you are having an e-commerce website, the potential growth on your digital platform becomes the number one priority for your business. To see those rising number in the traffic you tend to adopt practices that focuses entirely on the engagement. Magento and WordPress together tends to fulfil it.

Both these CMS provides the user with numerous themes, interesting features, interactive plugins and easy customization.

And a great way to attract that traffic is to connect Magento store to a wordpress blog, where you have the ability to tell the customer about the product that you are selling.

Interesting right?

Not only does this practice help the user to manage their blog directly from the back-end interface while displaying a wordpress layout, but it also helps them with building up a responsive yet beautiful online store.

Magento vs WordPress: Which is Better CMS?

When we talk about picking one of the two CMS for your e-commerce website there are plethora of benefits that both of the platform constitutes. While both of them are a powerful management system, there are few areas where one tends to dominate the other one.

  1. Security

One of the biggest and major concern of website owners is the security. They want a safe environment for their users that allows them to transact their money securely and hassle-free.

  • Magento: Magento is a robust and highly fortified platform. It offers limited collection of extensions, thus leaving the site owners with less worry on the insecure codes and security loopholes. An online website that is built on magento does not need that many extensions or plugins.

  • WordPress: WordPress requires a lot of third party plugins and extra functionality to operate a wordpress website into an online store. This means that there would be higher risk of adding insecure codes in your website, leaving it to be unreliable and untrustworthy. Therefore, in order to keep it well reformed, these plugins need to be updated by creators, which might be a long process.

Final Verdict: Thus, keeping in mind the above points, magento tends to grab all the points when it comes to security.

  1. Search Engine Optimization

SEO has turned out to be one of the most essential tasks now a days. There are so many aspects that affect the performance of the result page. Starting from the selection of a particular keyword to the content – each practice concludes to be vital.

  • Magento: Magento is one of those CMS which was constructed specially to promote content marketing. A magento based website has the tendency to perform well with a well described product. All the user needs to do is focus on duplicate pages with various URL parameters.

  • WordPress: The whole purpose of constructing WordPress was to promote textual content. Thus, making the CMS intuitive to customizing and optimizing. A wordpress website that has large or small blogs have the tendency to perform well, provided the code themes has to be clean. Not only this, but a good care and a special attention on the pages and URLs has to be given too. This can be done with the help of special plugin called yoast that has the ability to manage per page details such as titles and meta descriptions.

Final Verdict: Whether you use Magento or wordpress, there would always be a need to add a specialist to your team to make sure that the site is performing well or not. Both consists of really good SEO feature, though both can be improved with some plugins and tweaks.

  1. Flexibility

No matter what the task is – whether it is the ability to handle many projects at once or the capability of writing codes easily, the CMS you choose has to be flexible from all ends.

  • Magento: Since Magento is a core e-commerce platform, it is one of those CMS that entirely focuses on e-commerce related features. The out-of-the box capabilities in Magento helps in creating web store that not only has the potential to be unique, but also has the ability to provide versatility to the website. Although it has some set of limitations when it comes to flexibility, the advance features help the site owners to easily integrate extensions that enhances the performance and responsiveness of the website .

  • WordPress: WordPress is rather the opposite. The platform has no real core focus. The platform offers a wide range of plugins that help the site owners to convert the website into fully functional online store. It offers an extensive set of plugins, speed optimization, media integration and many more features that make it more flexible than any other platform in the market.

Final Verdict: Having no real core focus, wordpress clearly is the winner when it comes to flexibility.

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  1. Easy to Use

The learning curve of a CMS totally depends on the kind of platform and experience that you have. Yes, it is one of the most important keys features , but the choice of your CMS also makes a lot of difference.

  • Magento: If Magento is compared with wordpress in terms of learning curve, then it is slightly advanced than wordpress. If the user is a beginner in the field of website creation then they might face difficulty in using this platform.

  • WordPress: You would be glad to know that the learning curve of wordpress is one of the easiest among all the CMS. The plugins that are used to construct and customize a website can easily be used by non-tech individual. The platform makes it super easy for the users to edit, delete or add any sort of content.

Final Verdict: With having ready to use plugins wordpress has a easy learning curve.

  1. Performance and Speed

In a study done by Akamai, Speed and load time was concluded to be one of the most crucial factors while constructing a website.

The CMS which you choose should be able to handle large and heavy websites that would constitute the products, and other infrastructures.

  • Magento: The CMS consists of infrastructure that have the capability to handle really heavy files. Although one of the major factors that should be taken care of is that the platform alone does not provide high level performance. The web host has major role in optimizing the web store for the performance. An online store that is constructed on magento with a powerful web hosting can really speed up the process and performance.

  • WordPress: When it comes to wordpress, Woocommerce is the plugin which alone cannot fulfil the performance issue. The user needs to constitute plugins in their website that would tend to improve the lead time and performance. Although downloading too many of these plugins may slow down the website. Which is a major drawback.

Final Verdict: WordPress might not be an ideal platform for store that have heavy or large files. Thus, magento being a clear winner here.

  1. Development

The difference between wordpress and magento will become more vivid once the development process is started. WordPress can be depicted to be a lot more easier than magento if the user is familiar with the platform. Although the learning curve of magento can also be easily adapted as there are similarities between the two.

  • Magento: When it comes to developing templates, magento and wordpress works quite similarly. The only difference between wordpress and magento e-commerce development is that in wordpress it is done in fewer clicks, whereas in magento the entire process is in a programmatic form. When it comes to static blocks the widgets looks exactly like wordpress. It offers its own widgets which offers high level of functionality. The CMS is powered by object-oriented features and thus includes number of files and folders.

  • WordPress: The platform consists of pages and publications that can easily be called to create and apply single pages.Wordpress e-commerce development works when a template files is used to call the content of the page. When it comes to static blocks there is a whole combination of widgets and messages. The static blocks demand the placement of text and images on the CM,S page or template. This means that the structural design and elements are managed in the template. Not to forget, wordpress is based on set of PHP scripts which has a unique naming convection containing files in the same folder.

Final Verdict: Both the platforms are quite similar to each other. Hence the wordpress developers who are struggling with magento can follow the above tips. Though, magento is more advance than wordpress.

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Comparison table between WordPress and Magento

Features

Magento

Wordpress

Security

Highly robust and secure

Vulnerable to risks

SEO

If well maintained and correctly constructed can perform well.

Same in case of wordpress also

Flexibility

Less flexible

More flexible

Easy to Use

Slightly high learning curve

Easy to understand

Performance and Speed

Maintains heavy website well

Fails to do so with downloading of more plugins

Development

More advanced

Less advanced as compare to wordpress

Conclusion: Seeing Both Sides of the Coin

We are hoping that by now you would have a clear idea on which CMS is best for your industry and for the future goals. Both wordpress as well as magento have there set of pros and cons, judging by the features and its characteristics you are bound to decide on the platform and how you hire software developers for the task.

Yes, magento might have an extra point when compared to wordpress, but it can always differ according to the website requirements. The main motive is to construct a website that engages your customers, and to do so the industry needs to hire e-commerce developer that are not only efficient in the required platform, but are well versed too. Whether you hire magento developer or you hire a wordpress developers the choice has to be made judiciously. If you have any doubts or queries related to the topic then you can leave your suggestion on the comment section.

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Harshal Shah is CEO & Founder of Xhtmljunkies, Located in Gujarat, India, XHTML Junkies is one of the best companies that offer unique eCommerce solutions by the virtue of its dedicated professionals. Our professionals are extremely proficient in offering development services pertaining to eCommerce. You can find Harshal on and Twitter.