E-commerce is one the fastest growing industries in the world of business. With vast technological advancements in the digital world, more and more investors are leaning towards this venture. In fact, even the most successful entrepreneurs today are seeing bright potentials in E-commerce.
According to reports, E-commerce has generated around $2.3 trillion revenue in 2017. Experts have also forecasted that this figure can go up to $5 trillion by 2022. These astonishing figures only show how technology has shifted people’s lifestyle and behavior, specifically when it comes to buying products and services.
Some of the main reasons E-commerce is booming is because of its lower overhead costs compared to other investments, potential high ROI over time, and its wider network reach.
All in all, investing in E-commerce can be a profitable business venture. This however doesn’t mean instant success. Just like any other investments, you need to solidify your strategies—from marketing, product development, and customer service.
Since your website will be your primary tool for this business, you need to make sure every process is streamlined. This includes the branding, overall design, functionalities, and the optimization process.
A well-designed website should not only be limited to the visual appearance of the site. It should also cover other key elements such as user-friendliness, SEO-readiness, solid navigation options, fast loading time, streamlined layout, and mobile responsiveness. In E-commerce, optimized product images are also crucial to the site.
To dig deeper into details, here are some of the key factors when starting an E-commerce website, and how to optimize it:
The homepage plays a vital role when launching and developing a website. Remember, this is the first thing people will see when they visited your site. So, take this opportunity to showcase the best perks of your store for better lead-sales conversion rate.
In addition to credibility factor, the site’s homepage can also be a big part of the SEO functions. In fact, this is one of the webpages digital marketers use for their SEO campaigns. For the homepage, you will need to establish the store’s brand core using creative images and quality content.
It can be difficult to optimize your E-commerce website without in-depth keyword research. This is essential, especially for the product page. It should help you keep track of the products and services consumers are looking for in the marketplace.
Many investors today implement product keyword research as part of their pre-inventory process. They use it as a guide to highlight which products should they prioritize.
If you’re introducing new products, you need to be more detailed with your keyword research. By now, you should have an idea about how to rank your selected keywords you want to rank. The analysis report should include relevance of each keyword to your niche, current ranking competition, and timely search volume.
This is where most E-commerce websites are having issues. Keep in mind that product names can greatly affect search rakings. So, make sure keywords, products names and descriptions are spot on.
The content you should provide to each product page should always be consistent and accurate. Google along with prominent search engines such Yahoo, and Bing can easily detect these inconsistencies. Double check everything before launching them to your site.
Adding a blog to your E-commerce website should give you a lot of advantages. Apart from making your store looks more credible, it also adds value to your linking strategy. If you will notice many successful E-commerce business have their own blogsite. They use it not only for promotional materials, but to increase positive engagement within the network.
Another big advantage of having a blogsite is you can link them across all digital marketing channels including Social Media networks and SEO link building strategies.
The optimization process shouldn’t be limited to on-page alone. It should be an ongoing process. You need consistency with your off-page SEO strategies, as well. According to seasoned digital marketers, you need to maximize your SEO efforts to be successful with your campaigns.
Take note that every SEO method is trial and error. This is why your specialists need to review and prepare backup solutions to improve your future SEO campaigns. Some of the things you should explore include link building, social media marketing, influencer marketing, network outreach, and PPC. These tactics are proven effective to boost website’s online presence.
Cart abandon is a growing concern for many e-commerce stores. Aside from the page’s slow loading time and functional icon errors, you should also explore other tactics to improve this. Of course, when it comes to technical errors, you need to inspect the weight of the elements used in your website.
Always put yourself on the buyer’s perspective. As much as possible, provide convenient ways for your consumers—from product selection, placing an order, and the shipment process.
On the other hand, you may also explore the sales funnel strategy for this element. Many E-commerce stores today employ email marketing to somehow resolve cart abandon rate. For example, you may send template emails to customers who have recently left their cart without finalizing a transaction.
A simple notification or message via email to potential customers should cover this. You can offer help or explain some of the key features of the products they selected to keep them interested.
The only way to measure the success of your website’s progress is to perform an SEO audit regularly. Remember, the frequency of doing this task may vary depending on the website. However, most experts make it a routine every quarter.
When auditing your website, there are several factors you need to have in check. First you need to be updated with Google’s algorithms. This should help you make necessary adjustments with your link building strategy and content marketing, as well.
Finally, make sure your device is using updated security software to prevent cyber-attacks. This is important, especially if you’re still on the web development stage.
Author Bio: John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.