Web Design Solutions – Xhtmljunkies

5 Golden Secrets I Learned from the Ahrefs Marketing Strategies and You Should Also

Harshal Shah — Mon, 16 Dec 2019 09:41:45 +0000

You’d be surprised to know that the SEO giant Ahrefs has a team of only 50 people in marketing and they generate $800k per employee. Sounds great?

I also had the same expression as yours and it leads me to the curiosity to learn more about them. On digging in-depth, I came across the 19 SAAS marketing strategies that make them powerful in the realm.

Here are the top six points I concluded from their strategies. I’m sharing it below from you so you can also gain the nuggets of wisdom.

Let’s dive in!

1. Word of Mouth Advertising

If we own a small business, product or web design software 2020, our strategy lies in promoting the product. Even if our product has some flaws, we do best to cover it through marketing. That’s why Seth Godin says: “All marketers are liars.”

But Ahrefs aren’t like the one, instead of focusing on the conventional marketing strategies, they give their time to the product and work to increase the quality of it. They believe in word of mouth advertising that means if their product is better, they will naturally get the gains.

2. Blogging as a Help

In all our school life, marketing training and blogging courses, we have been told not to market our product or introduce it in the blog post. But they prove this old school of thought wrong by writing their blogs on their website and teaching users how to do it.

Pick out any of the top five blogs from their site and you’ll see that all those featured their product. Apart from that, they focus on building a connection with their audience by teaching them how to use their tools. When you’re addressing the pain points of your audience and help them to solve their queries, you add value to their life. So, for the next time they have any problem related to SEO, without any further ado, they’ll come to you.

3. Out of the Box Ideas

They don’t follow what everyone is doing but instead stand out from the rest. Like recently, they break the conference code by offering coffee cups branded under their tags while others stand on the stall and ask people to visit them as they have something for them.

Since marketing is versatile and creative so the marketing team should brainstorm ideas that make their product stand out. So, if you also have a product and want it to get viral as theirs, you should think of something innovative. A great idea can work wonders.

4. They Promote their Employees

You must have seen some successful product marketers who would invite blog posts but don’t encourage the author’s name underneath. Or sometimes they post it as anonymous. So, the authors don’t feel motivated to put more on the table. But if you see Ahrefs marketing team you always know who’s the author, what’s their bio and who’s the marketer.

So, they always promote their employees and then onwards employees help to build their businesses. There’s a great lesson to learn here. If your employees feel like they are appreciated, famed, encouraged with your business, they will show more dedication to promote your product or professional website design services in Dubai.

5. Ask for Feedback

If you see their Youtube channel, you’d know how much research, innovation and marketing strategies they have applied to their video promotion. And you’d find the same thing on their blogs. Every content of them is close to perfection and so their product. But still, they are open to feedback and continuously ask clients to learn how they can get better.

Asking for feedback shows the clients that you care about their experience and makes them feel connected. When they know your feedback matters to the business so they’ll become more loyal to your product.

To Wrap it Up

There’s a lot to learn from these five tips if you want to make your business successful, especially through marketing. So, now when you have known the powerful marketing strategies, how about implementing it and coming back with feedback?

How to design a Travel and Tourism Website Using the Inbuilt

Harshal Shah — Wed, 27 Nov 2019 11:07:57 +0000

Travel and tourism industry today has taken its giant form because of this ever-persistent need for some happy and stress-free hours. We all are forced to live a mundane and workaholic life which makes these breaks in the form of a holiday a dire necessity. Hence, the industry, which was neglected or was considered a menial market, have now formed this intricate global network mapping the whole of Earth.

But, do you know the main reason behind the widespread popularity of this area? From where do we get insights about these tour packages and deals?

The most obvious answer would be the Internet, with several websites, portals and blogs with their fresh and tempting content and offerings. But not all of them enjoy equal success, right? The success lies in forming a unique and exciting website along with some stand-alone core features.

WordPress website designer serves as a medium to give your website a fresh and tempting outlook. WordPress offers the website hoisters a string as innumerable plugins which are both flexible and supportive in the functioning of the content management system. With WordPress, along with its customization options, is best suited for virtual marketing. The WordPress web development is easily installed and can be availed from a simple computer system as well.

What does WordPress web development add to your travel and tourism website?

WordPress adds several incorporate and salient features to your website, transforming it into a profitable marketing media.

1. As the interface plays the most crucial role in giving the website its legit place on the Internet, the WordPress web designers make sure to give your site the best graphical representation possible.

2. The portfolio of a travel and tourism website is built in collaboration with the plugins available in the WordPress.

3. WordPress is among the best content management systems, and hence, it backs your photo gallery along with the apt blog or travelogue or a destination guide.

4. All the buttons available for the navigation and search boxes are supported by WordPress and are laid out in a very sophisticated manner to make your website presentable.

5. WordPress web development also offers an interface for your pay-modes and commercial exchanges.

6. WordPress is also known for promoting your travel and tourism website by the aid of several social media platforms.

To give you a further glimpse of these travel and tourism themes here is a shortlist comprising of the most used customizable themes for building a popular tourism website using WordPress website designer:

VOYAGE: TRAVEL WORDPRESS THEME

Voyage is a customizable theme developed by Themefuse and supported by WordPress web development. The theme is beautiful, receptive, efficient and easily customizable by the general user. The travel-friendly theme also supports several options such as maps, attractions, visually compelling calendars for bookings and essential events etc.

BOOK YOUR TRAVEL

Book your Travel is a one place stoppage for those who seek all the popular features of WordPress web designer at one go. The theme is considered to be a gold mine for those who are looking for an integrated travel and tourism website. The site offers enhanced features such as bookings and reservations management system, full WooCommerce support and personalized inquiry forms.

COUSTEAU

Cousteau is famous among the travel and tourism website users as a painter of perfect holidays and vacay. The site offers breezy images of the destinations and is a delight for visual sensations. The WordPress web development easily supports the drag and drop page builder by Cousteau and thus making it popular among the website owners. Other qualities of Cousteau include a superfluous search panel and elegant, customizable layouts. Cousteau is also one of the most straightforward web development plugin theme to work upon.

TRENDY TRAVEL

Trendy Travel is an all-rounder multitasking travel and tourism theme supporting the inbuilt feature of drag and drop page building. On top of it, the theme also enables the problem-free networking between the owner and the site viewer as the theme is easily compatible with bbPress and BuddyPress, so the interaction taking place is somewhat more comfortable compared to the others. The theme also supports a revolutioner slider inside it.

MAGELLAN

As it is evident from the name itself, Magellan gives your site a comprehensive approach. The theme is popular among the users because of the extensively advanced features it provides while building a full-fledged tourism site. The theme is easily customizable because of the elements present in it. The theme because of a customizable post area and built-in short-codes is known for the quick responses it generates in the site.

LOVE TRAVEL: CREATIVE TRAVEL AGENCY WORDPRESS

The theme is specially designed for the WooCommerce and the Shop Pages and isotopic filters. The catchy representation of the theme enables your website to support all the exotic and beautiful pictures and videos, along with the required data.

Top Visual Web Design Trends You Should Follow in 2018

Harshal Shah — Mon, 06 Aug 2018 09:39:55 +0000

A lot of companies are entering the business with a variety of products and services. All of them require different websites for different kinds of business modules. Website design can play a very vital role in differentiating one from its competitors. So the use of visual design tips and trends are essential.

You need to follow some specific design tips and trends. For example, people prefer images over plaintexts. In all social media platforms, visuals engage and attract more users. So, it is one of the marketing strategies you would like to follow.

These design elements are not constant. They are prone to change and run out of trend. To be competitive, one needs to adapt to the ongoing design trends. An outdated website can never bring the expected results. It is 2018, and you have to think of new design tips and trends for this year. If you are still carrying on with what you did in 2017 or earlier, you are losing the race.

Below goes a list of visual design tips and trends to follow in 2018:

Beautiful and Vibrant Colours

Use of beautiful, vibrant colors attracts users and increases traffic to your site. As traffic increases, so does your conversion rate.

Try different color combinations. That doesn’t mean you have to rethink everything and add unnecessary colors. Just be ready to take some risks
with your colors, and if you have a less exciting site, you should have the courage to bring some changes with colors.

Bold colors have been one of the most common driving forces of this year. But make sure you are also consistent in using colors throughout the site.

Typography

Fonts play a vital role in design. Different fonts have different effects on people just like color schemes. Don’t overlook the importance of typography. It is one of the top design trends in 2018 and for the coming years. Use of appropriate and robust visual fonts help draw the attention of the visitors to specific content.

Nowadays it is the bigger, the better. Designers opt for artistic effects, extra-large font sizes, and huge headlines. You can add some eye-catching handwritten fonts. This is an ongoing trend that has come from the design world moving away from boring minimalism. It is probably going to make you stand out from your competitors.

To produce something on printed material for professional business purposes, go for a classic serif font. For a posh feeling, opt for a thin and long sans serif font.

You can also add color fonts and animated typography. Such diversities can undoubtedly upgrade your presentation that can be achieved through the correct use of fonts. So it would be a poor choice not to give it a thought.

Videos

Consider videos as an integral part of the design elements for your site. They are becoming popular and have already become a reliable marketing tool too.

Creating videos is not that expensive nowadays. You can take help from creative agencies for getting the right type of videos to go with your site.
For example, if you are a fashion design company in New York, your videos should follow the fashion trends in the US market. They should be polished and glamorous while displaying your product range.

On the other hand, if you are a web design agency, your videos should most probably contain client testimonials. They should look authentic and professional.

Placing the video on your site in the right way is also essential. Here’s an example from WebAlive, a web design agency in Melbourne. They use a proper combination of text and video to visually present their client testimonials.

Authentic Images

Use of images is another design tool that you must use in your website. Use of large images is a new trend which is adopted by many modern websites.
As the amount of contents created each year is rising, the need for quality images has increased too. As a result, some pictures are being overused. If you see a picture for the hundredth time, would you go through the content? I guess, no.

Authentic photography looks and feels real. I guess everyone in your group has a smartphone with a decent camera now. Use it. Or contact a photographer if needed. Keep it real. It helps.

GIFs

Who doesn’t love a gif? Everybody does. In case you are having trouble adding videos and images, you may try GIFs. They are even better if used in the right way. They add versatility. They do not require any special software to run and can be embedded just about anywhere. They are small in size too.

GIFs work as a perfect little conversation that expresses emotion when texts don’t. Instead of using stock images, try creating a GIF investing a few minutes. It has been observed that tweeter tweets with GIFs are two times more likely to be retweeted than tweets with photos.

Cinemagraphs

Cinemagraphs are images that are completely frozen except for a tiny area of subtle movement. They are more like cousins of GIFs.

In 2018 Cinemagraphs can be a great tool to distinguish yourself from others rather than using traditional GIFs. Because of their subtle movement, they are more eye-catching.

Custom Illustrations

The designers are moving towards custom icons and illustrations.

Custom graphics not only make content visually attractive but also makes them look authentic. This naturally brings a good feeling about the content. And creates a first impression that is good for the business.

Conclusion

Being unique in your presentation is a great way to set you apart from others. If you offer your viewers something entirely different, they will come back to you. As people strive for authenticity in their digital life now, this is quite important.

Here are the key points that we have discussed in this article:

1. Use bold colors to attract users.
2. Typography is going to play an important role.
3. Use videos and authentic images.
4. Take help of GIFs and cinemagraphs to drive engagements.
5. If possible, use custom illustrations that no doubt gives you appealing visuals and authenticity.

Hopefully, all these visual design tips are going to give you a kick start in the right direction if you can use them well.