SEO – Xhtmljunkies

5 Golden Secrets I Learned from the Ahrefs Marketing Strategies and You Should Also

Harshal Shah — Mon, 16 Dec 2019 09:41:45 +0000

You’d be surprised to know that the SEO giant Ahrefs has a team of only 50 people in marketing and they generate $800k per employee. Sounds great?

I also had the same expression as yours and it leads me to the curiosity to learn more about them. On digging in-depth, I came across the 19 SAAS marketing strategies that make them powerful in the realm.

Here are the top six points I concluded from their strategies. I’m sharing it below from you so you can also gain the nuggets of wisdom.

Let’s dive in!

1. Word of Mouth Advertising

If we own a small business, product or web design software 2020, our strategy lies in promoting the product. Even if our product has some flaws, we do best to cover it through marketing. That’s why Seth Godin says: “All marketers are liars.”

But Ahrefs aren’t like the one, instead of focusing on the conventional marketing strategies, they give their time to the product and work to increase the quality of it. They believe in word of mouth advertising that means if their product is better, they will naturally get the gains.

2. Blogging as a Help

In all our school life, marketing training and blogging courses, we have been told not to market our product or introduce it in the blog post. But they prove this old school of thought wrong by writing their blogs on their website and teaching users how to do it.

Pick out any of the top five blogs from their site and you’ll see that all those featured their product. Apart from that, they focus on building a connection with their audience by teaching them how to use their tools. When you’re addressing the pain points of your audience and help them to solve their queries, you add value to their life. So, for the next time they have any problem related to SEO, without any further ado, they’ll come to you.

3. Out of the Box Ideas

They don’t follow what everyone is doing but instead stand out from the rest. Like recently, they break the conference code by offering coffee cups branded under their tags while others stand on the stall and ask people to visit them as they have something for them.

Since marketing is versatile and creative so the marketing team should brainstorm ideas that make their product stand out. So, if you also have a product and want it to get viral as theirs, you should think of something innovative. A great idea can work wonders.

4. They Promote their Employees

You must have seen some successful product marketers who would invite blog posts but don’t encourage the author’s name underneath. Or sometimes they post it as anonymous. So, the authors don’t feel motivated to put more on the table. But if you see Ahrefs marketing team you always know who’s the author, what’s their bio and who’s the marketer.

So, they always promote their employees and then onwards employees help to build their businesses. There’s a great lesson to learn here. If your employees feel like they are appreciated, famed, encouraged with your business, they will show more dedication to promote your product or professional website design services in Dubai.

5. Ask for Feedback

If you see their Youtube channel, you’d know how much research, innovation and marketing strategies they have applied to their video promotion. And you’d find the same thing on their blogs. Every content of them is close to perfection and so their product. But still, they are open to feedback and continuously ask clients to learn how they can get better.

Asking for feedback shows the clients that you care about their experience and makes them feel connected. When they know your feedback matters to the business so they’ll become more loyal to your product.

To Wrap it Up

There’s a lot to learn from these five tips if you want to make your business successful, especially through marketing. So, now when you have known the powerful marketing strategies, how about implementing it and coming back with feedback?

Top 5 Digital Marketing Strategies for Ecommerce Businesses

Harshal Shah — Fri, 27 Sep 2019 10:02:19 +0000

Online shopping has always been appreciated in developed countries like the USA. And now, it has become a trend in developing countries as well, because people nowadays want to enjoy shopping without being tired or going out of budget. Due to this, the competition in the e-commerce world has reached new heights. And boy, the race of being number 1 isn’t going to end anytime soon.

If industry reports are turned into reality, e-commerce sales, by 2021, will increase by up to $4.479 trillion.

The major difference between ruling and struggling companies is, ‘Digital presence.’ It is worthy to get your attention because, without buttressed online presence, you are unlikely to get success in the e-commerce world. To put it briefly, brand awareness is all that matters.

At the present time, the salience of digital marketing is on the whole new different level because this can unlock several new revenue-generating opportunities at once. Although you have to play your cards right to reap the desired benefits.

Today, we will discuss some amazing digital marketing strategies that will help you to earn money online genuinely and take your e-commerce business forward. So, let’s get started:

Search Engine Optimization (SEO)

For any e-commerce business, SEO is imperative as it will help to reach out to the larger audience in short time. By dint of effective SEO strategies, you can easily get organic traffic on your e-commerce website, which is valuable and very hard to get. The more traffic you gain, the more sales opportunities you are going to unlock.

Having an SEO strategy is somewhat crucial for your online businesses. Following a good strategy will bring you more ROI and definitely more sales. Read this 2019 Link Building Strategy | How to Plan Your Backlinks | Outreachmama guide to learn more on how to implement that on your eCommerce business.

Most of the e-commerce businesses have already realized the true value of search engine optimization, thereby, approaching established SEO companies in contemplation of long-term partnership. To reap desired benefits thru SEO, you must include all the ingredients in your content, right from pertinent keywords to compelling headlines to a fantastic conclusion.

It is imperative to note that spamming your content with keyword stuffing would have an adverse effect on your website’s ranking on search engines.

Search Engine Marketing (SEM)

Search engine marketing (SEM) is a paid technique that can help you to get a throng of website visitors. It makes sure you will get bang for your bucks. By means of SEM, you can improve the visibility of your website notably well. Plus, it will enable you to attain desired results in a short time-frame.

In search engine marketing, you target those keywords, while running ad campaigns, which potential customers search on the internet. Google AdWords is one of the best SEM platforms. Simply put, you can make so much profit while running an e-commerce business if you are focused enough while search engine marketing.

Seeking a piece of advice? Well, target long-tail keywords as they have lesser competition and don’t get chosen every so often. This happens because maximum marketers are skeptical about the search rate of long-tail keywords. Surprisingly, internet users search via long-tail keywords to get precise results. In a nutshell, use long-tail keywords and uplift the CTR (click-through rate) without facing much competition.

Email Marketing

Email marketing, a tried-and-proven digital marketing technique, can help in the pursuit of establishing a bond of trust with potential customers. Whenever customers place an order, they get the confirmation and digital invoice thru email, which somewhere reflects the brand’s integrity.

Plus, you can remind customers about those products that are in the cart but yet to be purchased. Thru email marketing, you can promote your products and services with aplomb. There is a great chance that customers make a purchase decision after being impressed by your personalized emails.

According to the latest industry reports, customized emails secure 75% higher open rate than ones lacking personalization.

Apart from this, you can also gather feedback about your recently sold products and learn about how much customers are satisfied with their shopping experience. These things matter most, especially when you are trying to gain stability in the market.

Social Media Marketing (SMM)

To enjoy an exponential growth rate while running an e-commerce business, it is paramount to make certain that your brand message reaches to maximum prospects. Here, what would be more beneficial than social media platforms? business messenger sites have always been known for their larger user base, therefore, it would be very easy for you to reach the targeted audience.

Social media marketing has transformed the way of doing business. By means of social media channels, you can promote your brand without spending a dime and nurture your relationship with customers in a seamless manner.

For better results, you can go for paid Ads option. Don’t want to spend money on paid ads? Here are some practices you should follow to catch the eyes of social media users:

Always keep your caption enticing.
Use 3 to 4 hashtags to increase the chances of trending.
Share infographics, videos, etc. periodically to maintain the internet level of your followers.

Read More: Buy Instagram Followers Australia

Content Marketing

We have saved the best for the last. Content is what on which the effectiveness of all your digital marketing strategies depends. That’s the prime reason why content is deemed as the king of the marketing world.

Why is content marketing so important?

High-quality content can easily create hype for your products/services overnight in the internet world. That’s the main reason why businesses are always supposed to develop top-notch content that educates readers in an appropriate manner. According to an ideal ratio, your 80% of focus should be on rendering information and the rest 20% should be on promotion.

It is imperative to note that if you are trying your hand in the content marketing, these factors should be on your checklist:

Content like e-books, whitepapers, etc. should be gated.
Guest blogging should be done to increase the reach of your content.
The language should be kept simple during the content creation process.

Thanks for reading!

Author Bio:

Rahul Garg, a content writer, has been working at Cyfuture for more than a year. He is passionate about learning digital marketing. As far as other hobbies are concerned, he loves to watch psychological thrillers in movies, listen to retro music, play racing games, etc. We like to underline the fact that he never compromises with the quality of his write-ups, no matter which situation he is in.

7 Pro Tips in Writing a Click-Worthy PPC Text Ads

Harshal Shah — Thu, 12 Sep 2019 07:42:22 +0000

If you are already a bit of an expert with PPC marketing, then you know that an ad copy can make or break your current campaign.

You can have everything perfectly set up like the best keywords, the structure of your campaigns, your targeting options, and ad groups. However, all of these would mean nothing if your PPC ad texts are poorly constructed.

In this post, we will walk you through the pro tips on writing click-worthy PPC text ads.

Tip #1: Be as specific as possible

One of the most common mistakes a lot of people make is to make super generic ad copies.

If you want to deliver the right message to your target audience, then you need to be as specific as possible.

According to Voy Media, a top nyc ppc company, “With PPC, most of the time, you are not left with enough space to write long and descriptive texts. There is a character limit, and you are expected to create a compelling and engaging ad copy while staying on that specified limit. That’s why when crafting your PPC ad texts, you have to stay concise and on point.”

Convince customers why they need to pick you over your competitors. Also, include your unique selling proposition in your ad copy to make it more convincing.

Tip #2: Understand your target audience

Before writing your PPC text ad copy, gain insight first from the perspective of your target audience.

What are their pain points? What particular problems do they suffer from? How will your product or service solve their problem? What specific questions they might ask about your product?

Answering these questions will help guide you with your ad messaging.

Another tip to keep in mind is that your ad should be about your audience, never about how awesome your business is.

As Adam Heitzman puts it, “Customers seek you out because they need something, not because they’re curious about your business.”

Tip #3: Make your headline more engaging

When it comes to crafting a paid search ad copy, the headline is crucial. Ideally, your display URL, ad extensions, and description line should complement perfectly your headlines. So you need to write them out carefully and thoughtfully.

To easily attract attention and look more relevant to a search, you need to strategically use a keyword or search query in the headline.

The main reason your headlines should be relevant is that prospects read the headline first before deciding whether or not they want to read the rest of the ad.

Search engines like Google love relevancy, too, and would reward you with your efforts by bolding the main terms in your ad that matches the query.

Tip #4: Speak directly to your audience

Address your audience directly. Use words like “you” and “your” when crafting your ads.

By doing so, you are making your audience feel that they are valued. It also makes your brand more personable and relatable to them.

Right from the very beginning, you want to create and establish meaningful and helpful relationships with your prospective customers. You can do this by writing in a friendly or personal tone.

According to Sean Martin, “By using a relevant tone or the voice of the customer, you can appear to be more useful and more human with your ads.”

Simply put, it is important that your ad copy is conversational and customer-centric.

Tip #5: Leverage emotional triggers

The worst thing that could ever happen to an ad is to be boring. A bad PPC ad is forgettable. No one will be curious and moved to click it.

To avoid the same fate of creating boring ads, you need to learn how to pick your words carefully. Then, make your audience feel something.

If you already know what your target audience wants right off the bat, then it wouldn’t be too hard for you.

Know what the core problem is, as well as the reason people are drawn to you. Then, think about ways how you can tap into that emotion.

Moreover, negative feelings can be good stimuli. Why? Because people want to avoid pain as much as possible. So why not tap to your audience’s anger, anxiety, or fear of missing out?

Tip #6: Be relevant

As mentioned early, a good PPC copy is customer-centric and relevant. This is possible if you know your target customers really well, and if you can write in a friendly manner.

Avoid unnecessary words and use only the ones that will give value to a product or service.

Also, see to it that your campaign structure is well optimized to ensure that your ads remain relevant.

The more relevant your ads are, the more clicks and conversions you will receive, and you will end up paying less for each click.

Tip #7: Include a strong and clear call-to-action

Did the phrase “Call now” make you feel any sense of urgency? Chances are, it does not.

So instead of using cliches in your CTA, craft something that somehow hits home to your target market. Make use of strong verbs like “join,” “build,” “get,” and so on.

Over to You

Keep in mind that your PPC campaign needs testing in order to be optimized regularly.

Hopefully, these tips gave you better insights on how to craft an excellent PPC ad copy. That way, you can come up with better text ads that easily grabs your audience’s attention, communicates your value proposition clearly, and entices prospects to click.

Latest off page SEO techniques 2019

Harshal Shah — Mon, 25 Mar 2019 13:18:49 +0000

SEO has divided into two sections such as off page and on the page, etc. Nowadays, most of the companies are making the use of off-page Techniques. Let’s talk about Blogs and social media is the main part of the off page SEO technique. More than 500 million people are posting blogs on a regular basis that is quite higher than others. It means off-page SEO techniques are beneficial because it is improving the rank quickly.

SEO is quite important where one has to plan and execute essential Techniques on the website. After improving the ranking of a website, one will able to experience an increase in visibility, traffic, conversion rate, and traffic, etc. Following are a major differences in off-page and on-page SEO techniques.

Off-page SEO techniques

Nowadays, off page techniques are on hype because it is affordable and effective. Without making any changes in the website, one will able to get the better rank of the website. It consists of a lot of important steps such as social media engagements, blog posting, Guest-post & promotions & many more things. In order to create more visibility, you should use off page SEO techniques.

On-Page Techniques

Most professional companies especially SEO Company is using On-page SEO techniques because it is providing instant results to the user. With the help of these techniques, you will be able to get a better rank on Search Engines. It includes essential steps such as Meta Tags, keywords, links, promotions, and many more things.

As per professionals, off-page SEO techniques would be a reliable option because it will improve the rank of the website without spending much cost and effort too.

Some Effective off-page SEO techniques

SEO off-page techniques are really effective because really best because it will boost the ranking instantly. There are lots of off-page techniques available, but the following are some techniques that will improve the ranking of your website.

Make the use of Link Building

Are you familiar with Link building? If you are creating quality and authority links, then you will be able to attract more visitors Linkio. One should grab links from reputed and popular websites. Bear in mind that, if you are creating the quality link then it will create the visibility on search engines. According to professionals, Google crawls quality links faster than others.

Authority of Domain

As per professionals, before getting the link from any website, you should check the authority of the domain. It is the best option that will give you some knowledge of website. If the score of a website is above 80, then it would be the ideal option for you. Make sure that you are earning the quality link that will attract more visitors. It will create genuine visibility on the search results.

Blogs and promotions on social media

So you are promoting your website on social media? It is the main part of the off-page SEO; if you want to create a positive impact in front of the audience, then you should share the interesting and organic content with quality links on the website. Make sure that you are sharing the content on a regular basis. You can also use the social bookmarking sites to promote your brand.

As per professionals, you will find a strong relationship between the social media and rankings. Like, if you are creating a strong presence on the social media, then it will create a positive impact on your website. It is the best ever technique that will assist you in attracting more traffic on the official website.

Submission Directory

To a large extent, submission Directory is really beneficial that will review your official website and improve the ranking. With the help of this technique, one will able to attract more traffic to the official website.

Blogs

The blog is one of the most important techniques where you have to add a particular keyword. If you are posting organic content with a perfect link, then it will improve the ranking of the website.

So what’s the Final verdict?

In a nutshell, these above-mentioned off-page techniques are providing a lot of benefits to the websites owners. With the help of these techniques, you will able to create a strong online presence. Therefore, you should use these techniques properly and analyze the performance of the website on a regular basis.

Author Bio:

Mlly Amaya is the Founder and affiliate marketer that help user to find coupon codes to get more discount. She likes to write and share information on digital marketing, SEO and Social Media etc. You can also write for us on technology blog.