If you are running your business online, then you will comprehend the importance of SEO. Search Engine Optimization is the right way to help a website rank higher. There are several ways to achieve this, and a good SEO company like Supple Sydney is going to be helpful. If you want to establish your business by targeting a specific location, then you need to build your website with local SEO strategy. In this case, you need to use some location specific keywords in your website. There is a basic checklist that you need to adhere to if you wish to make the best of the local SEO.
What is local SEO?
Before you go ahead and take a run-through of the checklist, you must know about the local SEO strategy. It is a process of optimizing the website with special emphasis on the local area. For example, if you are running a local business like a restaurant, boutique, shop, or any agency, local SEO will be beneficial.
If you are hiring an SEO agency, then you must also emphasize choosing the one that offers this service. There is a basic checklist that every SEO professional follows. The following segment highlights the details of the local SEO checklist.
The best checklist for local SEO:
1. Choose The Right Target Keywords-
For local SEO you need to choose the right set of keywords. These targeted keywords help you in associating with the right customer base. When your prospective customers are looking for a specific service within their locality, these targeted keywords will help you reach out to the right customer base. Choosing the primary keyword is important and an SEO expert will know about this and will emphasize these keywords.
2. Optimize The Website Based On Target Keywords-
Now that you have got the right set of keywords, the next important aspect is to optimize the website based on the target keywords. This ensures better ranking, thereby driving more traffic. You can also install Yoast SEO for better results. It is a plug-in available at free of cost and you can use it for your WordPress website. The SEO professional would know how to optimize each page as per the target keyword and they can provide the following services:
- 1. Create a unique landing page for each of the products
- 2. Emphasize unique writing content
- 3. The right use of keywords is a must. You must use keywords in page titles, URLs, image alt text, paragraphs, and headers.
- 4. Avoid stuffing of keywords
3. Update Your Site To Use SSL-
Every website should be safe for the users who are landing on your page. To ensure this, it is important to stick to SSL or secure sockets layers. While it may not sound so important for you, SSL adds to the security, thereby ensuring safe checkout and purchase. This becomes especially beneficial for the e-commerce website.
4. Regularly Updating Google My Business Page And Asking For Reviews–
Reviews and ratings have become especially important. Every company must emphasize requesting reviews from their customers. Google reviews are the most trusted ones. So, you can search such SEO agencies online and check their reviews to choose the best one.
5. Add Good Content–
It is important that you must have the best and high-quality content on your website. This content helps generate leads and drive more people to your website. You cannot write such content for your website because you have to spend hours on content writing, and you can save your cost by hiring a SEO agency. They have their own writing team, and they can update your website with rich content.
These are some of the basic pointers which every SEO agency follows. Local SEO rules are almost the same, except for the fact that keywords are targeted to local customers. Adding a map to your website is another way to easily connect with people looking for a similar service.