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7 Ways to Make Your Ecommerce Startup Stand Out

Harshal Shah — Tue, 22 Jan 2019 07:36:17 +0000

Business is growing incredibly as never before. Many business ideas are evolving into the reality that has been buried under the hearts of entrepreneurs. The electronic platform opens a wide door for starting up new enterprises abruptly.

The revolutionizing growth of the business is visible ever since the advent of the e-commerce market. The incredible prospects and possibilities of business in the digital world help the market grow rapidly. The greater flexibility, amazing adaptability, and splendorous affordability to start a new business allured every business aspirants quickly.

However, despite it has a large number of quirks we cannot ignore the challenges arisen along with it. As the platform offered a large audience and promised a decent business at an early age, innumerable shops are popped up on the market of the same kind. Hence, customers are spoiled for choices even.

According to Statista, the worldwide e-commerce sales amounted to 2.3 trillion US dollars in 2017, and it is estimated to climb up to 4.88 trillion in 2021. Moreover, online shopping became a habit that anyone can practice from his or her living room.

Here in this discourse let’s check how to stand out in this crowd and grow our business.

Branding

Unless we create a new product that is not at all the same and available nowhere, we are also be considered as one of the sellers in the market. It is branding that defines our value and service special from others.

Branding comprises of everything from the design of our website to the font of our contents. It incorporates our strategies and the liveliness of our service and the quality of the products we sell.

Branding defines the way customers see our business, and it out shows the virtue of our business. As much as we can make an impact, that far we can expect business over the label of our brand.

Product

There is no business without products. Selling product or service is the primary purpose of our business. All the hardships and facelifts are trying out to grow our business nothing else. So, the importance of product is higher.

Before headlong for the business, we have to give research about the product that we are supposed to sell. The demand, price, location, trend, age group, and sales percentage almost everything we have to check. Because there is no scope of sales for toys to adult person.

So, pick the best product with deep research considering its demand and the age/gender group you target.

Trust

Reliability is an imperative trial that every business required to upkeep. It is more of our reputation than a mere quirk. If customers feel insecure and some sort of uncertainty of their security on shopping on our websites they leave us forever.

For that, an SSL certificate is the best choice. An URL with HTTPS is a stamp of trust these days. Plus, an SSL certificate will encrypt all the data transferred between browser to server and protect it from external intruders.

As online transactions are an inevitable part of e-commerce, we have to mitigate the threat associated with it. Since a large amount of suspicious news and aggressive attacks are rising, an SSL certificate is necessary for safeguard the user data and business details.

Moreover, while securing an SSL certificate make sure that you brought the required certificate. If you have more than one websites, Multi-domain SSL Certificate is best for you. It also called SAN certificates. This single SAN certificate allow you to secure up to 100 domains that saves money and time.

Social media

In this age of digital media, the role of social media to gather people of all genre and kinds and interest is high. That is the very reason business enterprises are moving their marketing strategies and camping to facebook, twitter and other market worth platforms.

As a gathering place of people of diversified interest customers also prefer to share their experience. So, being an active participant in fulfilling customer need at their comfort space is more important to empower our business.

A responsive chat box and an informative social media page that allures customer will turn the visitors into customers by far.

Customer care

There will be several types of customers out there in the market. Some may be aware of all the facts about the products, and some may not be aware of anything. So if we can provide a responsive customer support environment, they will be more than happy to stick without products and recommend our service to others as well.

A quick response website ranks as well as sits higher in the customer’s heart and also in search ranking also.

Website and user experience

Our website is our address that customers can find and do business. If they cannot find what they search for or if they are not finding it easy to navigate in it, they will leave.

Our websites should we user-friendly. It should have all the possible amenities to ease out fulfilling the requirements of customers and appears elegant and arranged also.

Marketing

It is the way we let the world know about our product. Marketing involves much function in business. It is the voice of our business. Without an effective marketing strategy we cannot survive our business, and we cannot outlive the leaping market race.

How To Build High-Quality Backlinks That Gets You Ranking in 2019

Harshal Shah — Thu, 13 Dec 2018 06:36:21 +0000

Backlinks are essential since the start of search engine optimization of different websites. These are necessary because it is the way where Google finds new pages. Google uses their spiders to create indexing of pages on your website. A lot of backlinks used in your contents can give you a better chance to be recognized by Google in the fastest way.

Another benefit of backlinks is that Google uses it as a reputation tool. If you have a query in the search engine, they should lead you to the best page to accommodate your search query. Most likely, you will be directed to a site that has the most backlinks. More backlinks on a website mean an excellent reputation for the site.

Lastly, backlinks boost your website traffic. A lot of backlinks can lead you to higher rankings in the search engine results page, which will lead to higher visitors and users of your site.

After seeing the benefits of using backlinks in an SEO implementation, you need to join the bandwagon for higher ranking in search engines. Keep reading, and we will give you different practices and tips on building backlinks for 2019.

Develop a Scalable Strategy

Sometimes, links are not generating a lot. A good solution for this is scaling your link building efforts. You must know what the type of assets will get many passive links over time. You should also use different basics in maximizing your link reach. Another thing is that you can look for a local SEO case study that could help you.

You need to have a scalable asset type for more passive links. A good asset type is the one that appeals to a large and wide target audience. Think of a topic or content that can cater to a huge number of your audience. For example, holidays are a good asset type because everyone is celebrating the holidays. Another instance is using blockbuster movies and other entertainment outlets. By connecting your site content to any of these assets, you can get many passing links going back to your site. The broader you go; the more people will link to you.

Content Should Be Your First Priority

Content should be the first thing that should be regarded in building links. The perfect contents are the ones that can get links any time. These contents are evergreen. Examples of these are holidays since you can re-promote in the next year and the following year after that. Contents should have the relevancy feature to create a powerful linkable content anytime.

Before producing contents, here are some questions you may want to ask yourself:

What is your main scope?

This is about on what asset you will focus on — the broader the main scope or, the more people that know your main scope, the easier to get high-quality backlinks.

Is the content idea new?

Alongside having an evergreen content, you may also want to create a relevant one.

Who will do the quality checking?

Every content should be checked and ensured that it is a useful content and a unique one.

What hook are you going to use?

Hooks should be present since it is the one that will make your people care about your business.

Reach Out to Promote Your Worth

Email marketing is effective in reaching out to people on building backlinks. You can use this marketing in pitching your content and for quality checking of the content. However, it is sometimes hard to ask for something that does not look like begging. Here are some different ways:

1. Broken Link.

This technique has the highest success rate because you are just replacing a broken link with a link to your content. You should find first a site where you would get a backlink. Then find links that are broken. After that, you can let the owner of the site know about that broken link and offer your content as a replacement.

2. Round-up Posting.

You may opt to contact the site owner if they are accepting round-up posts. As you do outreach the blogger or site admin, you would also be pitching your topic ideas alongside with the content. These are both not instant, and you need to wait for it if the content is approved for link building.

3. Influencer Outreach.

You might want to find influencers to use content on your website as links in their blogs. However, it can be costly because they might ask for something in return such as cash, products, etc. You can start by finding the right influencer in your industry and send an email to them for collaboration. All in all, it can be a good investment for your link building process.

4. Press Release Outreach.

Press releases are also an innovative way to create backlinks. You would need to find first a company to showcase your press release. Create a landing page and press release containing your landing page. You can send your email pitching your press release.

Guest Posting Still Works

Guest posting is mostly getting a bad reputation, but it is an excellent way to create backlinks. It is a perfect fit for you if you find a company that finds contents that are the same industry as yours.

First, you need to find a company that is in line with your contents and accepts guest posts. You can easily search it on the internet. After that, you can start pitching your articles to them. After being approved, write your article along with the backlink to your site. Wait for your article to be published. This kind of posting can build future partnerships and collaborations, especially if your content is a good fit for them.

Discover Existing Link Opportunities

Brand mentions are also golden opportunities to build backlinks. Some websites might use the content of yours, mentioned your brand and gave a review, or featured your press release. You can reach out to those companies and ask if you can turn your mention into a backlink.

You can start by finding mentions of your brand, searching in the news about your brand, and looking at images that might have been featured on other websites. After that, you can send them a message asking if you can place a link to your site under your brand.

Find Local Directory and List Pages

Lastly, it is also important to create a list of businesses nearby where you can collaborate to get backlinks. You can list those who are fit and in line to your industry.

The benefit here is that you are creating content for the given company that you can insert your backlink there. Make sure that it is a local company because it can easily convert to sales and traffic. Creating a list of them that can accommodate you will give you a database on where you can build backlinks.

These are six different practices you can do to get high-quality backlinks that can increase your traffic and overall sales. It needs an ample amount of effort and dedication to get the best results from it. Good luck with your link building journey!

9 Helpful Tips To Make Your Website Ready For The Holiday Traffic

Harshal Shah — Mon, 05 Nov 2018 11:29:25 +0000

The holidays are the perfect season to boost your revenue. Do you know that almost half of an average retailer’s sales happen in November and December?

But is your website ready to handle the extra load of holiday shopping traffic? Well, now is the time to ensure everything is in place to maximize your revenue in this festive season.

Speed up your website

According to a study, even a one-second delay in your website can result to at least seven percent reduction on your total conversions. In another mobile study by Google, at least 53 percent of mobile visits are abandoned if a site’s page took more than three seconds to load.

So if you want to improve user experience in your site, increase your site speed, especially during the holiday season. You can test your site by using Google’s PageSpeed Insights, as it will give you valuable insight on how to solve your problem. More often than not, an influx of holiday shoppers will hardly waste any time for your website to load.

Prioritize your website’s security

One major concern of mobile shoppers these days are their safety. So before the holidays arrive, and your online store experiences surges of traffic, check your site and do your part to avoid a data breach. One way to prevent this is not keeping your customer’s payment information, because once it falls into the wrong hands, you might pay ten thousands of dollars because of fees and fines.

Keep your e-commerce platform secure by making sure it is up to date. Also, regularly scan your site for Cross-site Scripting, SQL Injection, and other vulnerabilities. Lastly, keep your server safe by avoiding shared hosting sites. In a shared environment, it’s relatively easier for others to exploit your site, so choose dedicated hosting instead.

Optimize your website for mobile buyers

Mobile technology has completely taken over a considerable chunk of our everyday lives. That’s why having a mobile-friendly site is critical, these days. While having an app is essential, it’s not the only feature of mobile-readiness. You need to have a website that’s compatible with all mobile devices such as smartphones and tablets, or else you’ll be alienating your target audience. You’ll be losing out a substantial
portion of your company’s revenue as well.

Observe the “8 Second Rule”

In its most basic form, the 8-second rule is the amount of time that you convince a typical website visitor to stay on your site. Although this varies depending on the circumstance (this doesn’t apply to return customers or the people searching for you online.)

The 8 Second Rule is all about giving a strong impression to your viewers, most especially to people who are visiting your site for the very first time. Your primary goal is to engage and convince them to make a purchase. One fantastic way to do this is by integrating festive headers that are bound to capture your viewer’s attention.

Optimize the checkout process

Do you know that 76% of customers abandon their cart because of a confusing and overly exhausting checkout process? As much as you can, make the entire checkout process short and sweet. Ensure that the whole buying process is working flawlessly and it should be relatively easy to understand to an average customer. Otherwise, people will be turned off even before they make a purchase and will likely move on with your competitors.

Stock your inventory

Having a solid inventory management strategy is crucial to have all year long, most especially during the peak season. Compare the last year’s trends, and come up with a plan of how you can make better sales this year.

That’s where the convenience of dropshipping comes in. That way, you don’t have to worry about your shipping or inventory. You can use that valuable time to focus on other essential things in your business such as crafting an effective strategy to make more sales.

Promote on social media platforms

There’s no doubt about it ‒ social media is a powerful tool to connect, engage, and sell with potential customers during the holidays. You can utilize it by sharing and posting pictures and other media of the latest offers, sales, discounts, product information and more. This guide will teach you how to build a robust social media strategy and digital marketing strategy that will make more leads, conversions, and eventually, sales.

Provide great customer service support

You want to give your customers the best holiday shopping experience as possible. So, it’s incredibly vital for you to know how to manage situations, especially in one of the busiest and stressful time of the year.

To begin with, hire the right people. Hire individuals who have the personality to deal even the most stressful customer situations. Staff properly ‒ you must have the right number of staff to meet the demand.

To become genuinely customer-focused, don’t take it personally if customers will take it out on your employees or your business. Just do your best to deliver the most stress-free and frictionless experience to your customers as much as you can.

Always use high-quality photos

The presentation is a deciding factor whether potential customers will buy your product or not. That’s why having high-quality photos that will present your product pages and ads is essential. It’s true ‒ high-quality images are bound to make more sales than low-quality ones.

Not only it gives customers a closer look at your product, but it also shows them the quality, helping build their trust and confidence in your products. If you want to create high-quality photography, follow this product photography guide.

In Summary

These days, shopping has never been convenient. Shoppers shop more, as they can do it even at the tip of their fingertips through their mobile phones. That’s why the typical website that you use all year round won’t nearly do the trick. You need to have it optimized at this time of the year so that you can give your customers a little bit of holiday cheer.

Best Cloud Hosting Plans: Detailed Feature Comparison

Harshal Shah — Mon, 10 Sep 2018 11:16:00 +0000

Cloud hosting packs a bunch of features for websites, including but not limited to, scalability, flexibility, higher page load speeds, etc. In recent years, many website owners have moved to the cloud for better performing websites. As a site owner, choosing a hosting plan can be overwhelming because of a large number of options available. If you still believe in the myths surrounding cloud web hosting, then read this article. On the other hand, if you have made up your mind about moving to the cloud, then this article will help you select the hosting provider by comparing the features provided by top 5 cloud hosting providers.

Feature comparison of Cloud hosting providers

We are comparing the following Cloud Hosting providers:

ResellerClub
Hostgator
Digital Ocean
Bluehost
SiteGround

To begin with, let’s compare some key features offered by these providers:

Types of plans:

ResellerClub	Personal starting from Rs.275 /mo Business starting from Rs.350 /mo PRO starting from Rs.500 /mo
Hostgator	Hatchling Cloud starting from Rs.475 /mo Baby Cloud starting from Rs.645 /mo Business Cloud starting from Rs.875 /mo
Digital Ocean	Standard droplets starting from $5 /mo Flexible droplets starting from $15 /mo Optimized droplets starting from $40 /mo
Bluehost	Starter – from Rs.449 /mo Performance – from Rs.549 /mo Business Pro – from Rs.649 /mo These prices are valid for 3-year purchases.
SiteGround	Entry – starting from $80 /mo Business – starting from $120 /mo Business Plus – starting from $160 /mo Super Power – starting from $240 /mo

Bandwidth, RAM, and Operating System (OS)

Provider	Bandwidth	RAM
ResellerClub	Unlimited	2-6GB
Hostgator	Unlimited	2-6GB
Digital Ocean	Unlimited	512MB-640GB
Bluehost	Unlimited	2-6GB
SiteGround	Unlimited	4-10GB

Scalability

ResellerClub	Maximum limit per order is 8 cores of CPU and/or 8GB RAM.
Hostgator	Maximum limit per order is 8 cores of CPU and/or 8GB RAM.
Digital Ocean	Up to 640GB with an estimated downtime of around 1 minute per GB.
Bluehost	Maximum limit per order is 8 cores of CPU and/or 8GB RAM.
SiteGround	Offers an autoscale option where site owners can define the amount of CPU/RAM to be added after a cut-off limit.

Uptime Assurance

ResellerClub	99.99%
Hostgator	99.9%
Digital Ocean	99.99%
Bluehost	99.99%
SiteGround	99.99%

Conclusion

There are many other aspects that can be looked into, but we tried to cover just a few important ones above. Before choosing a cloud hosting provider, it is important that you assess your requirement from the host and compare the features that are important for the performance of your website. Remember, users expect all websites to have fast page load speeds, no downtime and highest security standards for the safety of their data. The secret behind the success of your website lies in the choice of Cloud Hosting provider. Ensure that you research well before buying.

Also, if you have had an experience with any of these cloud hosting providers in the past then do share it with us in the comments below.

What Are Top 5 Benefits of Using NodeJS As App Development Technology?

Mon, 13 Aug 2018 09:18:50 +0000

App development industry has expanded at an incredible speed in the past few years. This exciting industry continues to make our lives easier by introducing highly sophisticated apps. One of the key reasons behind the significant advancements of app development technology is NodeJS. Those who have worked on NodeJS technology will solidly accept it as one of the simplest and powerful platforms to work on. As a matter of fact, most of the app development companies India agencies consider NodeJS to be their preferred platform. With that being said, here are the top 5 benefits of using NodeJS as an app development technology.

Exceptionally Fast Platform

One of the most significant benefits associated with NodeJS is its speed. Due to this technology, JavaScript can be converted into a native machine code that functions at a lightning speed. Since this technology uses a single thread only, it generates hardly any trouble. As a result of this simplified functionality, it can perform critical actions such as network connections, reading/writing to the database and file system significantly faster. Many of the app development companies in India treat NodeJS as their prime option particularly due to this speed factor.

Highly Versatile Compatibility

The smooth and powerful operation of NodeJS technology is compatible with browsers and servers alike. In other words, its functionality remains uncompromised no matter whether the platform is run on a browser or a server. Due to this exceptional compatibility, Java developers can expect a really smooth performance even with cross-platform operations.

Makes Coding Simple

As a developer, you will discover various technologies pretty frequently. Although some of these technologies can be powerful, learning a new program can be a time-consuming task for most of the developers. However, when it comes to Node.JS, learning how to work on it is a pretty simple task. Thanks to the user-friendly interface it features, any developer who already know JavaScript can get familiar with Node.JS without much trouble.

Even the newbies can learn NodeJS with very fewer efforts, thanks to the exceptional support provided by highly active JavaScript community. NodeJS allows developers to write JS for the client as well as for the server. So, that makes data transfer between client and server incredibly easier. The data changes that take place at the server will be immediately displayed on the client too.

Significant Productivity

The overall productivity of the development process is boosted with the assistance of NodeJS. That is because that JavaScript (the core of NodeJS) splits the silos between frontend and backend. Organizations can implement better syndication between the backend and frontend teams. When both the teams operate as a single unit, there is hardly any room for errors.

It Minimizes Synchronization Issues

When it comes to managing asynchronous I/O from the root, NodeJS is an exceptionally effective option. In addition to the super-fast performance of JavaScript, NodeJS operates based on Event Loop. In the context of handling a large number of clients, the I/O tasks in NodeJS are handled together.

Conclusion:

Having considered all the benefits associated with Node.JS, it is not difficult to treat it as one of the best technologies present today for developers. The popularity of NodeJS is only likely to grow because of these impressive characteristics.

4 Website Design Tips for Small Businesses

Harshal Shah — Wed, 08 Aug 2018 11:14:41 +0000

Contrary to the age-old popular perception, people do judge a book by the cover. Compare this maxim to modern times and as a small business owner, the cover of your book is your website which is crucial for the growth and development of your company. Call it your business card, your store tagline or your display window, the design of the site will be largely instrumental in drawing traffic to your venture. In fact, the design of a website in today’s business environment can make or mar your growth, either drawing in potential customers in droves or be turning them away with high bounce rates. More than large corporate bodies, this factor is crucial for small businesses struggling to find their feet in the initial years of operations.

Here are a few website design tips for small businesses that will help increase traffic to the site and take your business to the next level.

Keep it simple and clutter free

The first point is to keep the website simple and clutter free. Those of large corporations can afford to have complex and intricate sites because they have conditioned repeat users who are used to the multiple ads, widgets, and thumbnails and can thus deftly navigate through the pages.

For a small business, a website design should be simple yet attractive, giving all the information through stand-out images, graphics or straightforward slogans and banners. Do not overwhelm a potential customer with a complicated design but instead go all out to ensure a pleasant viewing experience.

It is thus advisable to have your website designed and developed by a well known and experienced digital marketing agency in Melbourne or wherever your business is located. Hire ones who are especially well versed in designing websites for small businesses.

Mobile friendly responsive sites

With the exponential boom in smartphone usage, more and more people are accessing the Internet from their little handheld devices. Hence it is crucial for small businesses to cater to this segment and ensure that the website design is responsive and mobile friendly. Not having so will mean missed sales and conversion opportunities. This has acquired a greater degree of importance after Google announced their mobile-first index some time ago where a website should be user-friendly across all devices, regardless of the size of the screen.

A mobile website is usually minimal in nature with fewer details of products and more resource information. This is mainly because people do not browse websites extensively from handsets and usually look for specific and relevant information.

Highlight products and services

The main difference between large and small businesses is one of brand awareness. Visitors to a site of a large corporation know what they are getting into and will spend some time looking for what they need. Not so for small businesses where you will hardly have the luxury of a few seconds to showcase your product and services. Hence the first impression should be measured and professional.

This is another reason why you should hire reputable web development services to create your website design. The agency will make sure that the images, photos, and descriptions are crisp and appropriate. A website design however good it might be is not effective if the products are not displayed optimally. Potential customers will then think twice before parting with their money for a purchase. Further, the physical theme, colors and layout of a brick and mortar store should be replicated in the website design for continuity and instant recognition by customers.

Have engaging content

This may be last on this list of tips but it is by far the most important. The relevance of engaging and attractive content on a website for small businesses cannot be more overemphasized. There are two aspects to it.

First, quality and adequate content on a website help major search engines to index the site. Coupled with techniques such as SEO, your website will be on the top of the results pages of search engines, thereby increasing online presence and visibility and drawing in more traffic. Second, poor and irrelevant content has an adverse effect when it comes to attracting customers and increasing the time they spend on the site. Before buying a product your customer will always want to know details of your product along with graphics and photos. Failing on this score will be a setback for sales and growth.

These are some of the tips that you will do well to follow in the website design for your small business. Without an optimally designed and developed website, you will be left behind in your efforts to take your venture from a small business to the next level.

ISO Certification

Harshal Shah — Fri, 16 Oct 2015 07:12:23 +0000

BNI Recognization as notable networking professional

Harshal Shah — Fri, 28 Aug 2015 12:41:40 +0000

Our chief got an honor from BNI PROMETHEUS for best systems administration. This is one of the glad minutes for our organization.

Elsner Table Tennis Tournament-2015

Harshal Shah — Thu, 06 Aug 2015 09:23:54 +0000

Table tennis, as we know, is a sport that attracts players of varying athletic ability, and can be a fun activity for both veterans and novices. That makes it a great candidate for tournament play. Elsner’s purpose is to bring serious players together for a championship event, gather and liven up the office environment and hence Elsner TT Tournament 2015 was conducted.