Reponsive Design – Xhtmljunkies

4 Web Design Techniques That Engage More Customers & Generate Leads

Harshal Shah — Tue, 10 Sep 2019 07:03:46 +0000

“All of your customers are the partners in your mission.” -Shep Hyken

Yes, your customers are the people who lift your business up and helps to establish it by taking your services and products, thus it’s important to ensure they’re genuine involvement to the business.

Can you proceed with your business without authentic customers? Of course not. And satisfied customers are always the route to the inception.

In this world of digital marketing, your online presence can affect your business in a very significant way, hence, it’s important to focus on every single detail before and after.

Generating leads mean driving traffic to a website to engage with the business. But will you allow random people coming to your website with no purpose? Because those kinds of visitors generally don’t benefit your business in anyways. All the potential leads help you to get information about the client’s and customer’s preferences. Every business should have some tactics preparing their website in a way to which the visitors can engage enough to become a customer.

You need to keep a few things in your mind while working on your website design for attracting visitors. The purpose is not only to get the customers involved but to involve them in such a way that they never think of switching to another service. You might have already known of SEO and developing quality link building which is the major initials to generate potential leads to a website yet we’ll have a look at 4 website design techniques that are actually going to be benefitted in leading more customers to the site.

Did you analyze how the visitors can engage with your website to become a customer and turn into a potential customer to stay with your business for a long time? If not, work on some features like:

1. Call to action:

A call to action helps to connect with customers through chat & messages which leads them to further solutions & instructions when they visit your site. For instance, some common call to actions are:

Donate, Sign-up, Register, Subscribe, Buy, Order, Call, Follow, Click here for, Download, etc.

Through these options, the visitors can engage themselves in your business and can easily communicate with you. Add chatbox to the homepage and make it easy for them to connect with you with a live chat option. Also, add a section including offers and discounts.

It can be about some proclamations as well which is one of the core points of digital marketing that offers great deals, gifts, and coupons occasionally and taglines can be like, “Grab it as soon as possible”, “Seize the opportunity” etc. Humorous and provoking CTA with exclamatory sign helps in connecting with the customers easily.

2. Popup grabber:

It may sound negative that popup grabber is not preferred by everyone and can be annoying to so many people but if you use a light popup, it can be useful. Ask how. Think about the Exit intent popup technology, which helps to understand visitor’s behavior prompting with a targeted campaign just when someone is about to leave the site. A great way to know them indeed.

A popup chat window can be a good grabber through which your visitors would feel to communicate with you willingly unless it’s blocking anything. Just use it in the right way which serves the purpose properly.

3. Customer feedback option:

Most of the people like to play quizzes and vote through the pole. If quizzes require interesting questions, they willingly take it. It just takes a click to vote therefore they give their time after it.

It helps a website with the bounce rate as well. Also, you can ask for their email address after taking a quiz so that you get a chance to grow the e-mail and can directly communicate with your customers afterward, which is helpful for your business.

4. Analyze the Google analytics data:

If you understand Google analytics, it can help you to boost your marketing strategy that generates high traffic, also helps to reduce generating irrelevant traffic.

5. Keep it simple:

Keep everything simple, for instance, the fonts, graphics, and the contents including photos & videos. An explainer video can be included in a simple manner to make things easy for the customers and clients, which can also entertain and educate them at the same time. Poor video content can push them away so it needs to be interesting which can be a great attention grabber.

6. Analyze user’s activity:

Keep tracking your user’s activities to know their preferences like, where they’re clicking the most. You can use the tools for that which can show where the clicks are occurring and also from where the traffic is coming.

7. Recommend Relevant Resources:

Recommend your visitors relevant resources to keep them engaged to your site. It is probably one of the easiest ways to engage your customers with your business. It’s going to make them stay on your site longer, which also increases the page viewers. This is more likely to convert a visitor to a customer too. These are among the kinds of basic tricks that really help. Include renowned industry partners and also awards & achievements to gain their trust. Adding review

Digital marketing is not only about marketing but also about connecting with your clients and customers properly to grow your business. So, implement the essential techniques correctly to have a great output.

About the Author: Louise Harris is the founder of LastEditingandResearch as well as AcneLeaveNow and SnoreGoAway. She is an excellent Editor, a wonderful writer, and a magnificent marketing specialist. Visit her book list here.

Importance of business cards in the modern business scenario

Harshal Shah — Tue, 08 Jan 2019 12:03:42 +0000

The today’s business world is highly competitive wherein it’s essential to set out the best marketing strategies to stay relevant in the market. Along with maintaining the market reputation, it is vital to spread the identity. Businesses can reach out to the target audience with the help of best tools.

Do you have a business card? Yes, business cards! We all know what a business card is. But there is a growing misconception on its usage. The business world is being rapidly digitalized now. And, its impact can easily be seen in the market. From social media to videos, nobody can ignore this ever evolving revolution. Despite the fact that many new techniques have revolutionized the companies, one cannot overlook business cards.

Before this digital evolution, business cards used to be an integral tool for businesses and professionals. It was the only medium to exchange information. Though emails were also used to communicate, only a few people make use of this mode of communication. It was considered to be a status symbol. Even today, this small piece of paper holds a lot of importance. Here are a few reasons why business cards are essential in the modern business scenario:

It’s more personal:

There is no doubt that sharing information over the phone or emails is much more convenient and faster than the earlier ways. But this may look little impersonal. Though people use email as a tool for business communication, when it comes to sharing personal details and contact information, it is probably not the appropriate method. This is where the business card plays its essential role. No matter how much technology has grown, when it comes to making real connections, people still believe in having a face-to-face conversation. Handing out a business card not only adds a real personal touch but also helps you to engage with another person more effectively.

Creates a solid first impression:

If you think that business cards are just for providing information, then think again. A well-designed business card helps you in creating a solid first impression before the prospects. You never know when your future client is on his way to your office to have a business discussion. Keep your business card updated in terms of design and information. Yes, design! Design too plays a vital role in building a strong first impression. When it comes responsive web design has never been easy. There are online business card maker tools that can help you in creating an impressive card.

Helps in building brand identity:

Business cards might be a small piece of paper, but it is the easiest way to establish brand identity. Not only it includes your personal information but also other information such as website URL, company logo, social media, tagline (if any), etc. In some way, it communicates the story of your brand. In today’s digital world, when it comes to branding, businesses usually think of having an online presence. But there are other elements such as letterheads, business cards, etc. that equally plays a vital role in gaining attention. A poor business card design may destroy your brand reputation. It’s better to get it designed from a professional designer.

Makes you look more professional and legitimate: No app or networking tool can make you look more professional than a business card. You can certainly use them as a reference for sharing information, but when it comes to legitimacy, business cards are still the king. It shows professionalism and demonstrates that you are always ready. For instance, think of the situation where you have gone to some business occasion, and at the end of an event, people exchange their business cards except you. How unprofessional will it look? It will separate you from others in an unpleasant way. No matter how much the world has evolved, professionals still ask for business cards.

Most effective direct marketing tool:

Today, businesses spend thousands of dollars in different marketing strategies for generating leads and attracting prospects. But the business card is perhaps the most cost-effective way of marketing that yield significant results. In-person meeting, along with business card exchange, works well. For instance, you meet a person all of a sudden that can prove to be your potential client. After a short introduction, to save time you may want to share your personal information. It is where the business card will help you in grabbing the opportunity. Providing business card is not only a professional approach but it also creates an impression which will undoubtedly remain back in the mind of the person whenever they need your service.

It is cost-effective:

Budget has always been a constraint for start-ups. Therefore, compared to other marketing materials, business cards are considered to be the most economical option available. Don’t compromise on the quality of the cards just for the sake of a few dollars. Since you’re new in the industry, we suggest you to keep the quality and design of a business card in check as it will ultimately reflect you and your business. If you are in the process of creating a business card, check an online business card maker tool that can create a unique card at a reasonable price.

Demonstrate your skills:

In addition to the information such as company logo, address, social media, contact number, etc., business cards play an important role in demonstrating your creativity and skills. It provides a physical image of your strong points; thus helping you to set apart from the crowd of competitors.

Conclusion:

Business cards may look old-fashioned to a few people, but even in this digital era, it has significant impact on establishing your brand identity. It’s an investment in making a great first impression. And it’s fact that not all get a second chance. So it’s worth to spend on it. And one more thing, don’t keep hoard business cards. They are not created to keep it in the office or to show off. They are meant to give out to prospects. For instance, if a prospect asks for two cards, don’t hesitate to give them.

If you already have a business card, we would love to hear how it’s been working for you. Write in the comment section below.