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What are the latest eCommerce Marketing Trends that you need to watch?

Harshal Shah — Wed, 13 Jun 2018 10:49:39 +0000

eCommerce industry experienced a huge change in the year 2017. This year, it is expected to grow at an annual rate of at least 19.11 percent. eCommerce industry is becoming a trend among the shopping world.

In the world full of advancements in technology, it is essential to have a global exposure for the online eCommerce business. Marketing in the eCommerce industry is something that is going to evolve in the year 2018. Trends in the eCommerce are decided on the basis of the customer’s behavior, from how they shop, what they buy, how they respond to the tactics used by the business. Since few years, the industry has been experiencing a large number of new trends in the e-commerce business.

Let us discuss the latest marketing trends to work on, in 2018.

Contextual Advertising

Ads are supposed to gain noticeable rise this year. Social media platforms have begun to revamp their designs in order to cater to the trends. The programmatic advertising uses the datasets in order to decide the target audience.

The concept of ads is to show to the audience chosen that are at the base of consumption, post that, it is retargeted in a certain period and generate more ROI. The top facebook advertising agencies will help to get ROI for your business.

Contextual advertising is totally about attracting the right audience at the right time with the right type of ad. E-commerce store owners can have a great advantage of this technique to reach out to a large amount of audience.

Automation in Marketing

To anyone out of the marketing field, automation in marketing may mean automating email marketing and scheduling social media posts. Automation is much more than that. Marketing automation has become the new trend. The newest automation covers the areas of customized landing pages and easy-to-access shopping carts.

When you properly implement the marketing automation, it will make your lead generation task easier and better. You will be able to send out customized emails specifically tailored for each of your customers.

Retarget customers for necessary product sales whenever required. You are allowed to customize the store offerings for all your customers.

Advanced Shipping & Easy Returns

Shipping and logistics are the areas where e-commerce industry need to have some improvements. The idea of same-day delivery offered a drastic change in the e-commerce industry.

Shipping costs are a key consideration for customers. The return policy is always something that gains the attention of the customers. Hence the e-commerce store owners may need to make advancements in their return policy and shipping options.

Enhanced Mobile Experience

Making your online store mobile-friendly is one of the biggest ways to create a global exposure and experience the sales growth. With a mobile-friendly store or a mobile application, the store owner also experiences noticeable sales growth in the e-commerce store.

Every year, the retailers make sure to increase the mobile transactions. If your e-commerce store is not responsive yet, now is the time make it responsive. People tend to get highly exposed to their mobile devices with the advancements taking place in the mobility of the devices.

According to a report by Gartner, e-commerce shopping through mobile will be the highly utilized way in the year 2018.

Product Visualization

AR will be the future for an enhanced experience of product visualization. When an e-commerce store offers an augmented reality supported product visualization, the customer gets attracted towards the product and helps in a faster decision-making process.

The AR e-commerce trends will be seen to have an upward shift in the year 2018 due to increase in adoption of smart devices.

Voice Search

As it might be known to all, voice search is the technology for this year. In every field, voice search seems to take a noticeable place. E-commerce stores should also start optimizing their store for the ever-evolving voice search technology.

It is said that content for voice search must include textual content in the paragraph form. These things can let the e-commerce website appear in the rich snippets and the knowledge graphs.

Using tables and pictures won’t be benefitted anymore in the search engines. Increase in use of voice-enabled buttons may lead to higher conversions, thereby improving the figures of the e-commerce stores.

Revived Traditional Models

The traditional brick-and-mortar market experienced a major come back in the year 2007. Now, in the coming year, this traditional model will come back with a change.

These retail stores are planned to provide in-person digital experiences without any actual inventory. Virtual Reality will be playing a major role in the upgraded brick-and-mortar model.

For an instance, a customer can enter a shop and use the virtual reality headset to see the 3D version of the related product.

Chatbots will Ease the Experience

The key to successful e-commerce marketing lies in providing extraordinary shopping experience and satisfactory customer service.

You must put the customers first and ensure that the customers do not face any trouble. AI-powered chatbots will be seeing a rise. This will help increase the user-engagement as it provides the relevant options to the customers.

Chatbots are predicted to be seen as cheaper, smarter and globally expanded this year. Voice, as well as text-based chatbots, will be available.

Blockchain, The Game Changer

Though Blockchain is still not a full-fledged technology available, it is creating a great impression in the E-commerce Web Hosting as well. As the blockchain-based apps seem to be more promising than any other technology so far, it is expected that the entrepreneurs will be giving a new shift towards the technology in 2018.

The upcoming year will bring up more examples of blockchain-based e-commerce platforms and marketplaces, inventory management systems, and various other cryptocurrency payment systems.

Payment Options to be Updated

Whether social media payments or any other personalized payment option will pop up in the upcoming eCommerce trends. There are many options such as digital payment methods or cryptocurrencies, for the better implementation as well as the development of the personalized payment option.

Moreover, with mobile commerce taking a huge place, payments made at a mobile stage will play a huge role in the eCommerce industry.

Ultimately, eCommerce will be getting better in various ways. Better the shopping experience, bigger the sales growth.

Author Bio:

Mr. Mitul Patel, CEO & Founder of ProtonBits – A leading Magento Development company based in India & USA. From the past 7 years under his leadership, the company has delivered unparalleled and challenging custom eCommerce software to the global clients.

2017 Guide to Managing Your Magento 2 Reports

Wed, 02 Aug 2017 13:32:37 +0000

Magento is an eCommerce CMS platform to do business online with all required arsenals. Well-designed Magento 2 store can attract and engage good amount of visitors. Fine usability and excellent user experiences with each web page of Magento store compel visitors to pass through a sales journey and buy the products or services from the Magento eCommerce store.

For an online business, each move of visitors on the eCommerce storefront is significant and meaningful at marketing point of view. Analytics of customer journey on eCommerce may provide an opportunity to grab more visitors, engage them, and convert them to earn more revenues as well as establish long-term relationships.

It gives an understanding of the shopping behaviour of the online customers and provides opportunities for personalization to woo them for more and frequent shopping on your web storefront.

In due course, you need to integrate or install various analytics software/extensions and take help of various built-in eCommerce reporting capabilities of Magento 2 eCommerce platform.

Magento 2 is designed to provide detailed insights of customer journey on the Magento storefront, and it comes in the form of various types of reports. Since the previous versions of Magento, reports are coming in five different types and Magento 2 has kept the format intact as well as added details further to enhance it more.

Magento 2 Sales Reports
Magento 2 Marketing Reports
Magento 2 Customer Reports
Magento 2 Product Reports
Magento 2 Review Reports

Let’s check all one-by-one with a guide to managing Magento 2 reports.

Magento 2 Sales Reports

Magento 2 sales report module is generating various reports for following parameters:

Orders
Tax
Invoiced
Shipping
Refund
Coupons
PayPal settlement

Magento 2 backend users can select any parameter and obtain detailed reports with sub-parameters so let’s check these sales report parameters individually.

Orders Sales Reports for Magento 2

The report contains a number of orders placed and cancelled with:

Totals for sales
Amounts invoiced
Refunded
Tax collected
Shipping charged
Discounts

Tax Sales Reports for Magento 2

The report contains:

Tax rule applied
Tax rate
Number of orders
Amount of tax charged

Invoiced Sales Reports for Magento 2

The report contains:

Number of orders and invoices during the period
Amounts invoiced, paid, and unpaid

Shipping Sales Reports for Magento 2

The report contains:

Number of orders for carrier or shipping method used
Amounts for total sales shipping and total shipping

Refund Sales Reports for Magento 2

The report contains:

Number of refunded orders
Total amount refunded online and offline

Coupons Sales Reports for Magento 2

The report contains:

List of coupon code used during the specified time interval
Related price rule
Number of times used with totals and subtotals for sales and discounts

PayPal settlement Sales Reports for Magento 2

The report contains:

Type of event
Debit card transaction
Start and finish dates
Gross amount
Related fees
Automatic updates with the most current data from PayPal

How to Manage Sales Reports in Magento 2 Backend

Users need to accomplish following steps in the backend of Magento 2:

#1: Refresh report statistics

Admin sidebar > Store > Sales Report > Select reports you want to refresh > Update report by clicking on “Here” text.

#2: Reports filtered

Sales Report > Filter > Select options from all stores/one store/intervals

#3: Show or export reports

Once you set your filters for reports to go to > Show Report button > Export > file types for exporting or displaying the report.

Magento 2 Customer Reports

Insights into customers may reward a lot in the success of online business. If you understand the preferences of your customers, you can smoothen their journey to provide whatever they love/need.

To get detailed insights into your customers visiting your Magento 2 store, you have to explore the customer reports, which can give expose various aspects of your customers and their shopping journey on Magento 2 storefront.

Some important parameters for customer reports available in Magento 2 backend are:

Order Total
Order Count
New Accounts

Order Total in Customer Reports for Magento 2

The report contains:

Total number of orders
Average order per customer
Total amount

Order Count in Customer Reports for Magento 2

The report contains:

Number of orders per customer
Average order amount
Total amount

New Accounts in Customer Reports for Magento 2

The report contains the number of new customer account during a period of time

How to Manage Customer Reports in Magento 2 Backend

In order to obtain customer reports you need to accomplish following steps in the backend of Magento 2:

Admin sidebar > Report section > Customers > Order total/order count/ new

Order total> all websites/one website > store view> set date > Refresh > Export
Order count> all websites/one website > store view> set date > Refresh > Export
New> all websites/one website > store view> set date > Refresh > Export

Magento 2 Marketing Reports

Marketing reports provide info regarding

Status of shopping cart
Use of search terms
Newsletter transmissions

Therefore, you can obtain detailed reports for:

Products in Cart in Marketing Reports of Magento 2

The report contains:

Name and price of each product
Number of carts with the item
Number of times each item has been ordered

Search Terms in Marketing Reports of Magento 2

The report contains:

Number of matching items found in the catalog
How many times the search term has been used

Abandoned Carts in Marketing Reports of Magento 2

The report contains:

Customer name and email address
Number of products in the cart and subtotal
Date created
Date last updated

Newsletter Problem Reports in Marketing Reports of Magento 2

The report contains:

Name of each subscriber
Queue date and subject
Information about the error
Information about any newsletter queue that failed to transmit successfully

Magento 2 Product Reports

Product reports are important for inventory management and other sales-boosting efforts. Once you obtain insights into the product consumptions on your Magento 2 online store, you can decide investment and other product-related aspects of the store.

In product reports, you can obtain following details and reports regarding it.

Product Viewed in Product Reports of Magento 2

The report contains:

Product Name
Price and number of product views

Bestseller in Product Reports of Magento 2

The report contains top 5 best-selling products.

Stock Level in Product Reports of Magento 2

The report contains the lists of all products with stock levels.

A Number of a Product Order in Product Reports of Magento 2

The report contains:

Product Name
Ordered quantity

Number of Download Times in Product Reports of Magento 2

The report contains the list of all number of downloads for each product with download details.

Magento 2 Review Reports

Reviews and ratings on eCommerce store like Magento 2 make sense to establish trust among the visitors for the products, services, and eCommerce website itself. When you are going to obtain reports of reviews, you may have two kinds of reviews reports in Magento 2 store backend such as:

Customer review report lists the name of customers and their info who has written reviews with link to each review
Product reviews report lists the products have been reviewed with link to each product

Conclusion:

We have explored the five different types of Magento 2 reports available in the backend of the store and given enough hints to manage the reports by understanding various parameters and sub-parameters involved.

[Guide] 10 Extra Security Tips For Your Magento Store

Harshal Shah — Tue, 04 Oct 2016 09:25:30 +0000

Magento is the leading e-commerce platform having great features. Magento is one of the secure ecommerce platforms and that is one of the reasons to choose Magento over other platforms for your ecommerce store development. In fact, For E-commerce websites, people give the first priority to Magento development company for several reasons. Thing is that there are lots of cyber attacks risk also involved. If you are concerned about your Magento store security, hire Magento experts to developer secure E-commerce stores, this article will help you with some extra security tips against smart hackers.

Powerful Admin Details

As an admin of a store, you need to be extra careful while choosing a username and password. An ideal password must not be less than 15 characters and should have punctuation and both upper and lower case letters. If you make your admin password powerful enough, you can keep 50 % of hackers away from your Magento store. There is no harm in keep changing your password after every couple of months to increase the level of security.

Multiple Authentications

Having a strong password sometimes is not enough to protect your Magento store. It is recommended to create multiple layers of authentication to increase the level of security.

Exclusive Password for Magento

The password you set for Magento should be exclusive for that. Never use that particular password for any other account. It is pretty easy for a hacker to hack passwords for your email account and other simple accounts and he will try that one on your Magento account too.

Do Not Save Password

You may have noticed that every website gives you the option to save password so that you do not have to go through login process every time you visit them. It is suggested never to save a password for Magento e-commerce store or you will be giving a free invitation to hackers.

Backup

As a professional Magento store owner, you must have an effective backup plan for your e-store. It will be a lifesaver for you in case your store is being hacked by a hacker.

Restricted IP Address

If you want to provide extreme security to your Magento e-store, you can restrict the admin access to specific IP address only. That way no one from any other IP address will be able to access admin account of your e-store.

Keep Magento Up-to-Date

This is often neglected but most important tip which will help you in creating a shell against those smart hackers. You must always update your Magento software with the latest version available. The new version usually tries to overcome the security risks which were faced by the previous software.

Good Antivirus

An up-to-date anti-virus is necessary to keep your computer away from unwanted viruses. It is also required if you do not want a hacker to put a key-logger on your laptop.

Private Email Address

It is a common practice that company owners prefer to make an email address with their first and last names. This makes it pretty easy for a hacker to guess your email address and start hacking your Magento admin account. It is advised not to use obvious words when it comes to choosing a company email address and keep your Magento admin email address exclusive.

Magento Connect Manager

This is an easier way for a hacker to reach into your Magento e-commerce store. Strictly lockdown your Magento connect manager for anyone to access it without your permission.

Online business always comes with security threats. If you want to run a secure e-commerce store, apply above mentioned security tricks to enjoy safe business.

How Basecamp Helps IT Companies?

Harshal Shah — Mon, 06 Apr 2015 13:51:20 +0000

Basecamp is one of the best web based project management tool. It manages your project by sharing files, track time, manage and add comments to the ‘To-Do’ list, create project milestones and events. We can manage Basecamp on Android and iPhone apps.

Basecamp is very easy to use and it gives proper guideline with FAQ, video tutorials and documents (https://basecamp.com/help). It works on latest browsers without installation hassles. You can get a basic idea by availing the ‘Trial period sign in’. In Basecamp, you can create a project by selecting from a collection of templates.

After creating a project, you can invite people and add ‘To-Do’ list for invited people. You can assign a ‘To do’ list for your team with comments. You can share files with other project participants.

Basecamp provides daily recap to all users. Invite your clients to Basecamp and share documents with them without having to mail them separately. You can ‘hide’ documents that are only for internal team’s consumption. You can add your team member to the client’s team by setting required permission. Three permissions are defined in Basecamp: Admin or Account Owner, Billing liaisons and Can create projects.

Admin or Account Owner can see all accounts and projects, delete project items, remove users and grant Admin permissions to other people. Billing liaisons can upgrade or downgrade your account plan and update credit card information on file. They can ‘cancel’ or ‘pause’ an account. They do not have Admin powers. Can create projects allows a project member to create projects. Only Admin users and clients can see projects to which they have been invited. They can only see people in their company and the people with whom they share a project.

In Basecamp, we can discuss project issues and concerns between your team and the client’s team. You can share your project details with clients / team members and get a feedback. You can share your documents and images also along with notes and / or comments which will be visible to all participants. All projects discussion will be available via email notification.

You can create groups and companies to categorize your team. Only Admins and Account Owners can create companies. Create groups within your company by clicking the ‘Add a group’ link below the company. Invite any company or group to a project and send a notification to the entire company or group.

Basecamp tracks every task in your account. It will show completed and outstanding tasks which makes it clear about task assigned to each individual. In a project, any member can add project related items. In ‘Calendar’ option, you can manage events or deadlines for your projects. You can create single-day events or multiple day’s events in calendars.

Basecamp helps to coordinate project activities at one place which makes it easier for the project management team to retrieve any information. Basecamp’s growing popularity is a proof of its success as a project management tool.

What is GitHub? Why to Use?

Harshal Shah — Sat, 04 Apr 2015 06:14:04 +0000

GitHub is a web-based Git repository hosting service, which offers all of the distributed revision control and source code management (SCM) functionality of Git as well as adding its own features. It is the best place to share code with friends and colleagues. Over eight million people use GitHub to build amazing things together. Like any social networking site where you can share code with everyone, you can work on your code and make suggestion or updates to it. You can browse other Github user’s project, download it and learn from them and no data is lost as this is a shared repository.

You can manage your project in local as well as online host. You can put all code files with images and other data. If you overwrite any file then it will manage retrieve it version wise. You can commit your updates so it will create snapshot of your repository in time and provide a checkpoint so you can manage all data.

You can manage project for multiple users at a same. Any user can work on same project. After updating own version, user can merge to master copy. It’s give easy command by which you can manage your project. If you want to work on your project in local pc, you have to install git. Install Git for Windows, Mac or Linux. You can manage your project online also by git.

Get ready for April 21, 2015 Google mobile “Cyclone” is coming

Harshal Shah — Tue, 24 Mar 2015 09:12:25 +0000

For a while Google have been tagging sites as ‘mobile friendly’ and this is indicated on search results pages on mobile devices.

But from 21st April 2015 they are taking this one step further and penalising websites that are not mobile friendly in their search results.

Their official wording is:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Google’s Zineb Ait Bahajji is quoted as saying at SMX Munich the upcoming mobile-friendly algorithm will impact more sites than their Panda or Penguin algorithms.

So, will you drop off of Google?

Well, this tool will tell you if your website is mobile friendly design or not:

https://www.google.com/webmasters/tools/mobile-friendly/

If you’re mobile friendly, there is no need to worry.

If you’re not, then there could be. Don’t panic immediately; careful reading of Google’s statement suggests that your rank in Google is only likely to be affected if users are searching on a mobile device, and not a desktop PC.

But this still could be bad as we find that typically on websites that we’ve designed, between 15% and 75% of users are on mobile devices.

The obvious next question is how this can be rectified. Web designers can often make existing websites mobile friendly, and in other cases a rebuild would be more beneficial. It all depends on various factors including how the website has been coded.

If you’d like us to look at your website, and let you know if it’s mobile friendly, likely to be affected by Google, and the complexity of rectifying any issues, then please get in touch.

Boost your sales with CRM Integration with Magento

Harshal Shah — Tue, 10 Mar 2015 13:37:13 +0000

Now you have a great opportunity to optimize your business processes through Magento and CRM synchronization, and enhance your web presence and boost your online store revenue.

If you owns both offline and online shops and looking for a solution that helps to combine these two business areas for better sales analysis and conversion rate, then opt Magento CRM extension which helps online merchants to integrate and synchronize Magento sales data with the CRM records.

Since it’s an efficient and time-saving tool, CRM integration with Magento provides a good business process optimization, and as a result, a good online sales growth edging out your web competitors as well.

Let’s have a look on how to boost your sales with CRM Integration with Magento:

Export online buyers and orders to CRM:
CRM integration with Magento provides export of Magento clients to CRM as Leads, Contacts, Accounts as well as integration of online store orders with Cases or Opportunities. Lastly, you get the list of online customers and their orders on CRM grid.

Store the data of your online and offline sales at one place:
The CRM integration with Magento enables you to collect and keep the information of both online and offline sales in your CRM, and helps you to manage your business even when you’re offline.

Easily map Magento and CRM fields:
This Magento CRM extension ensures mapping any Magento and CRM fields. Also the Plug-in PHP code processor allows the handling of Magento information and associate fields before transferring the data into CRM.

Configure Magento CRM integration for User operations:
Being an online business owner, you can specify which user operations need to be processed in the extension settings. In this way, you can enable or disable insert, update and delete operations for Accounts, Contacts and Leads.

Re-synchronization in case of connection failures:
If you come across troubles with CRM server connection, the data which haven’t been passed out to CRM will be saved and once server reconnects your data will be transferred to the CRM.

How to Migrate From WordPress Woo-Commerce to Magento

Harshal Shah — Wed, 04 Mar 2015 09:09:52 +0000

Both Magento and woo-commerce best open source frameworks for e-commence websites.

Woo-commerce is open source wordpress plugin which allow you to build e-commerce functionally and magento on other hand is open source store especially for e-commerce.

When you want to migrate woo-commerce to magento please first make sure take all backup and then start your process.

For migration some data are very important so you should take care.

Before migrate, make sure to check your hosting details as well as payment gateways, CRM etc.

Before migration please create one demo magento store for testing purpose. We will put all these data here first.

For proper migration, you have to migrate product, product images and other products information, category information, customer details with shipping address and billing address, order details with status, manufactures etc.

First take all data in csv or xml from woo commerce store and put these all data proper in magento store. You can products, customer, order details from database. WordPress is also giving functionality by which you can export some data which are necessary for migration.

Make sure that all data are properly inserted into magento store. In magento import/export functionlay are available by which you can easily import data to magento store.

This migration process is difficult procedure. Some tools are available so you can easily migrate woo-commerce to Magento.

For migration some tool are available which will help you migrate your products, customers passwords, orders, categories, reviews etc. from woo commerce to magento.

One of the recommend tool is LitExtension Migration Tool. You can easily migrate woo commerce to magento but in this tools some technical knowledge required. If you are not aware about technical skill, you might end up losing some important data.

Cart2Cart automated shopping cart migration is also available which can migrate in less than few hours.

How to increase your sales via Amazon Integration with Magento E-commerce platform

Harshal Shah — Tue, 03 Mar 2015 12:40:56 +0000

Planning to expand your online store to millions of new online shoppers across the globe?

Being an online business owner, now you can too take the benefit of seamless integration with Amazon, which allows businesses to list and sell their products on the world’s most popular online marketplace.

This new integration is designed to help grow your business while streamlining your operations.

Let’s learn more about this powerful tool, recently available for use.

Expand your online presence: Online shoppers are well aware of Amazon when it comes to online shopping. Everyday millions of shoppers access this marketplace, listing your products here will be a smart thing to boost your web exposure as well as to overdrive your online revenue.

Avoid setup headaches: This integration is built directly by the Elsner admin, meaning that it’s ready to use when you are. And no downloads or plug-ins required, you simply get started with this quick and easy integration.

Save time and effort: Now you don’t have to log in to multiple sites to manage your orders across channels, instead you can do it all directly in your Elsner admin.

Moreover, you can quickly search Amazon’s product catalog, match your store products with Amazon’s, and quickly add new products on Amazon’s existing product information.

Enjoy seamless inventory management: Undoubtedly you must be facing difficulty in having to keep tabs on inventory across two different channels, but with our Amazon integration, you’ll have fully centralized control of all inventory listed between your Elsner store and the Amazon Marketplace.

Undoubtedly selling on Amazon always remains an exciting opportunity, so make the most of this new tool by following these best practices:

It is advisable to use only one Elsner store per Amazon seller account.

Also ensure that the currency used in your Amazon account is the same currency used in your Elsner store.

It is also important to keep an eagle’s eye on your inventory to ensure you have enough products to fulfill Amazon orders within the amount of shipping time specified on the listing.

Whenever processing Amazon orders, don’t forget to add the shipping method and tracking number to the order before clicking complete order. This ensures that this important tracking information is sent back to Amazon.

Have a deep study on the best practices from Amazon and also know their selling policies.
Also go through knowledge base article on Amazon to check out how everything works.

There is no doubt that this integration offers everything web owners need to seamlessly and successfully expand their online presence on one of the most important channels in the ecommerce market.

How to speed up your Magento

Harshal Shah — Tue, 24 Feb 2015 13:41:22 +0000

Magento is popular open-source ecommerce solution and is accepted by professional developers as well as ecommerce Owners.

Almost Magento Developers and owners said magento is too slow but we should try to improve magento site speed because site speed is not important only for search engine but mainly for users also. Magento is slow because of heavy cms as well as some incomplete configuration and settings.

Below you will find top tips and tricks to speed up your magento store.

1) Magento caching : Magento is giving best caching functionality so we should enable it after complete your developer work. (system -> cache Management)

2) Compressing Javascript & CSS : You should compress css and Javascript after your development work because reduces downloading and parsing so ultimately affects to execution time.

3) Enable Flat Categories and Products : Each product or category information are stored in multiple tables so at each time large join query is required to collection information in category or products pages.
System->Configuration->Catelog Panel -> Catalogue -> Frontend. You will see 2 options here so make both options to Yes.

4) Merge CSS and JS files : In magento website, lots of CSS and Javascript files are available and increase number of http request. So we should merge these css and js files so it will reduce server request and speed up site.

System > Configuration > Advanced > Developer, JavaScript Settings, CSS Settings. Set “Merge Javascript” Files and “Merge CSS” Files to “Yes”

5) Expires Headers : By using the expire headers or cache control headers, you can reduce number of http requests and its size which will improve page speed.

6) Clean the Database : Magento site’s database can quickly become overgrown because of unmaintained log tables. So at every 1 or 2 month you should monitor these tables and clean up. You can set clean up facility in magento admin section.

System -> Configuration -> Advanced -> System -> Log Cleaning, Change “Enable Log Cleaning” to YES and configure the timing and then click to save.

7) Optimize Images : Select a proper file format and try to compress these images. So It will reduce bandwidth between browser and web server. Lots of tools are available like imageoptimizer.net, JPEGMini.com etc

8) Enable GZIP Compression : By GZIP compression you can cut down size of HTML, CSS, and Javascript files sent over the network and reduces download time.

9) Use Sprite images : with help of sprite images, you can combine images and so It will help to reduce server requests.

10) CSS and JS files placing : Always put your css files at top of the page and javascript files at the bottom of the page so it assist to boost the progressive rendering in several browsers, thus increase page load speed.

Happy speeding

If you need any help, we can do a Technical Magento Audit for your site.