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Latest Social Media Marketing Trends For 2022

Harshal Shah — Thu, 10 Feb 2022 11:28:48 +0000

Do you have a social media marketing strategy for your business?

If not, you are missing something undoubtedly. Social media marketing is one of the most proven digital marketing strategies that can reap some amazing fruits for you.

Whether you know it or not, your target audience is there on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, or Pinterest.

These social media networks offer a tremendous opportunity for brands to interact directly with their potential customers and followers. You can promote your upcoming products, services, and offers and keep them updated about the latest business news, industry news, and information.

All you need is a robust social media marketing strategy by a good social media marketing agency. If you search on the internet, you will come across many such agencies offering high-quality social media marketing services. Choose one that fits your preferences and budget.

This post will discuss some of the latest social media trends that you can follow in 2022.

Stay tuned!

Social selling is the new normal

We all have seen lockdowns and how consumers suffer due to them. We were all tied up in our homes without any liberty to go out. Going shopping in physical stores was out of the question; people turned to virtual options. As per a study, 90% of people have bought products or services from a brand they follow on social media.

Social selling is the new norm, and it will stay long. If you think it might not work for your business, numbers reveal otherwise. As per the latest study, searches for Facebook Marketplace increased by 163% in the last two years.

People love to browse products on social media channels, and if you allow them to buy items there only, they will love it. You don’t need to redirect your audience from your social media page to your website. Users might fall out during such transitions.

All you need to do is facilitate your followers to buy a product on your social media page only. They will select the product, pay, and check out without redirecting to other pages.

Discuss how to go for social selling with the social media marketing agency Sydney for your brand and execute the strategy in the best possible manner.

Augmented Reality will Take Over

We all know what Augmented Reality is. Experts believe that AR will rule social media marketing in the upcoming future. You might think of AR as filters by Instagram or Snapchat. Snapchat was the first channel that came up with AR stickers, and then other brands such as Facebook, Instagram, and others followed.

Experts believe that more brands will develop their AR filters to improve customer engagement and interactions. Such innovative filters will help customers check out the products in a virtual space before buying them, giving a superior shopping experience. AR is one of the best social media marketing trends to watch for shortly.

Short-form content will rule

As per the studies, a user’s average attention span is around 8 to 9 seconds. You have such a short time to gain their attention. You need to develop a content marketing strategy that helps you lure your potential customers in such a short period.

As per the study by Wyzowl, people share videos at twice the rate of any other content form. The same survey revealed that 84% of consumers would buy a product or service due to a video.

Short videos can work wonders for your brand. The myth of a famous quote- Length is Strength is not working anymore. Instagram Reels, Facebook Reels, and short-video content apps like Tiktok prove that the trend will never go out of fashion.

However, when incorporating short videos in your content marketing strategy, ensure that you don’t forget authenticity. People love authentic brands, and you need to ensure that the perception does not change.

You can come up with exclusive features of your products or services or behind the scenes or stories about your products in the form of short videos to gain their attention. You can also come up with sessions, interviews, product launch updates, and other catchy video content to impress your followers.

Brands will reach out to new audiences

The Covid-19 pandemic has turned social media marketing strategies upside down. Goals are changed now, and as we enter 2022, marketers reveal that their main goal is to reach out to new audiences online.

They will develop new strategies, offers, and products to reach out to new audiences and foster relationships with their existing audiences. Ask the social media marketing company Sydney you have hired to create buzzy content to attract new audiences and improve your revenues and sales.

Brands will hire dedicated social media professionals

Earlier, anyone from the marketing team would make social media posts and schedule them.

However, as marketers and brands now understand the importance of social media marketing, they will recruit dedicated social media resources to design, implement, and plan their social media marketing activities. There will be dedicated social media teams in the companies that look after their social media operations and try to improve visibility, plan social media goals, and execute a defined social media marketing strategy.

Conclusion

Social media marketing is a powerful digital marketing tactic that is affordable and offers some compelling benefits. You cannot miss social media marketing now. All you need to do is hire a dedicated social media marketing agency with years of experience and a proven track record, and that will be all. These agencies have all the necessary tools, technologies, and personnel to manage your social media marketing requirements. They will strive hard to ensure that your social media goals are met.

Microsoft Will Apply IFGICT Cybersecurity Standard By 2023

Harshal Shah — Mon, 22 Nov 2021 10:00:48 +0000

IFGICT and Microsoft are two great international organizations currently working to improve standards for the ICT industry. They have recently collaborated, and Microsoft will soon announce that it will apply the IFGICT security standard by 2023.

IFGICT is a non-profit organization in the US that establishes standards for enhancing talent growth in the ICT industry. IFGICT also offers various certifications for numerous international standards. In addition, it has been nominated by UNFCCC – CDM for offering good training and consultancy.

IFGICT has established cybersecurity standards to ensure your company has secure and harm-free data. Data stealing can cause major losses to organizations and can also decline a company’s growth. Thus, these standards will help organizations grow rapidly.

IFGICT performs regular audits according to the agreement to ensure security and safety for organizational data. These audits also help in noticing uncertainty and undesired issues and assist the organization in fixing them timely.

Such audits will help an organization in the following ways:

Confirmation of the company’s safety policy to make sure it’s according to the circumstances
Cost decrease by removing all hardware and software that are usually ignored during the audit.
Reveals all the drawbacks of your organization that can damage it
Demonstrates if the organization is following guidelines and principles

Microsoft is an international organization that provides hardware and software for computers, develops gaming and mobile systems and cloud services. It has developed Windows operating systems, Windows server operating system, Microsoft Office, including MS word, excel, PowerPoint, and many other apps. These MS office applications are widely used around the globe. It’s a huge organization working tirelessly to offer great communication and technology services.

Microsoft is focusing on cybersecurity by coordinating with policymakers around the globe to talk about cybersecurity issues. It also assignment help international struggles to enhance the security of computing future. In addition, Microsoft believes in developing a public policy to uphold the belief in the technology and protected cyberspace contrary to novel and developing threats. Currently, Microsoft is concentrating its research on four wider themes that are of great interest to policymakers. These include:

Cybersecurity Strategy and Flexibility
Cloud Safety and Insurance
Cybercrime Law and Policy
Digital Geneva Caucus

Microsoft has also partnered with IFGICT in ISCICT Summit and will announce to put on cybersecurity standard established by IFGICT.

The collaboration between IFGICT and Microsoft would be a huge success. As Dr. Kayyali Mohamed, the IFGICT president has said, such an initiative from a global organization like Microsoft would highly empower their sustainable communication and technology standards.

It’s great news not only for IFGICT but also for other companies in the ICT sector. Every organization needs to follow a particular guideline to keep it safe from privacy breaches. Moreover, Microsoft’s huge initiative shows how great IFGICT standards are and how other organizations can get help. Thus, this collaboration will help address the importance of IFGICT standards worldwide.

Top 7 elements that influence eCommerce application

Harshal Shah — Tue, 17 Dec 2019 07:20:17 +0000

Most specialists rely on virtual reality and augmented reality, changing the dynamics of shopping. Enterprises have recognized this trend and aim to take advantage of the developing technology in order to provide personalized customer experience, accelerate services and eradicate factors that cause hindrance. Whilst forming an eCommerce application, you need to keep in mind the technological advancement and the trends within the industry that keep users engaged for longer periods of time.

In the meantime, it is essential to pay attention to functionality, accessibility, performance, usability, and safety of the online store. These factors are going to put an impact on how effectively audiences are involved and contribute to purchases.

However, certain factors surpass all when it comes to influencing an eCommerce application and providing an optimal customer experience.

7 Elements to keep in mind for an eCommerce application

1. Smartphone shopping:

Shoppers these days have the option to access eCommerce sites on their smartphones. And applications provide an additional feature to the users, offering them functionalities which enhances their shopping experience. In short, it is important to aim towards an application that influences an increase in conversion rates. Whilst planning your strategy, keep in mind the variety of devices and platforms based on different user conditions. Another thing to ensure is that your application caters to a personalized experience that allows the user to utilize different methods according to their needs and requirements. Web stores require optimization for devices to generate greater amounts of revenue.

2. Real-time shopping:

For each customer, shopping experiences vary. However, eCommerce applications are required to deliver an experience that boosts conversion rates. You can opt to personalize shopping for certain targeted customers based on their geographic location, preferences, brand interactions and previous purchases. Having a customer persona is going to assist you at transporting relevant content, recommendations and offers as search results. Using analytics to one’s own benefit in order to identify expectations and requirements for each customer, leading to a successful persuasion into purchasing products. Make sure to integrate tools that are used for analytics to obtain actionable customer data and information that can be used for your eCommerce application.

3. Assistance for virtual shopping:

People often reach out to web stores to save their time and effort. However, most shoppers miss out on experiences such as interacting with sales executives. There are ways to improve familiarities by deploying virtual assistants, for example, a chatbot that responds to queries and comments given by customers. This will allow users to feel like they are associating with a real sales executive, helping them make a decision and gain information. As useful as this is, you will still be needed to deploy actual sales staff to look after complex concerns raised by the consumers.

4. Multiple payment methods:

Since eCommerce websites can be accessed through different devices, customers prefer to pay through their mobile wallets. However, each customer is going to pick different payment solutions, whether its internet banking, debit and a credit card or Paypal. The eCommerce application must be able to facilitate through different payment options to reduce the chances of shopping cart desertion. As Android mobile app developers, you must integrate payment processing systems into your application, one that supports conventional and non-conventional payment methods.

5. Securing customer data:

Web stores are vulnerable to security attacks; similarly, data breaches have grown recently and that dissuades consumers to share their personal information on online platforms. A massive percentage of shoppers have been found to leave shopping carts during moments where they don’t feel secure regarding payment processes and security policies concerning personal data. In addition to that, allowing shoppers to pick from different payment methods, you will be required to make them feel safe to persuade them to go through checkout procedures. It is crucial to incorporate robust security features within eCommerce applications and make use of security-related emblems on checkout processes to help them associate with your service comfortably.

6. Persistent testing:

You need to keep in mind to deliver an eCommerce application that is evergreen. Accessibility, performance, functionality, security, and usability has a direct link with customer experience. Testing your eCommerce application with the help of devices and platforms followed by networks and user conditions is going to help you evaluate the position of your app allowing you to highlight factors that are beneficial for you and those that require alteration. Not just that, it is also going to assess user experience based on features you have implemented and their influence on the customers. This is exactly why it’s important to perform tests to mark deficiencies and performance bottlenecks hindering the user’s experience. You will also require a robust software that examines frameworks. You will also need tools that assess software efficiently.

7. Social factors integration:

It is a known fact that people tend to spend more time on social media than on any other platforms such as websites and applications. Most shoppers use social media to gain information in the form of feedback and research that is for products they wish to buy. Comments and reviews on social media by customers who have already bought those products, often assist as recommendations for viewers. To enable these functionalities you will be required to integrate social media factors on different pages. You should encourage customers to post their reviews on social media with the help of comments and ratings, allowing others to gain knowledge on the product. This is going to help your customers in making a decision and aid you at accomplishing an increase in conversion rates.

In order to keep the users engaged and stay top of the mind, it is better to communicate with them in their native language. Thus, if you are running an online store in different regions, make sure you translate and localize your content with the help of professional translation services. In this way, you will be able to communicate with the audience in a better and effective manner.

It is still important to keep in mind that trends in eCommerce applications grow with time. Therefore, current and emerging trends are both important for the application. At the same time, you should ascertain factors that make an impact on customer experience. Make sure to focus on aspects related to the software development lifecycle to deliver personalized and real-time customer experiences.

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Omnichannel: How Is It Thriving Ecommerce Retail Market?

Harshal Shah — Wed, 09 Oct 2019 13:38:08 +0000

Do you know more than 80% of retail customers conduct online research before buying any product?

As consumers tend to switch between different channels, their retail experience is somewhat disconnected. In this fiercely competitive digital era, if you have only a retail store sell your products, you may not be able to sustain the market competition for the long run. Hence, retail business owners are adopting the eCommerce platform and another medium to deliver an omnichannel retail experience to the shoppers. This article us a comprehensive guide that gives you detailed information about how omnichannel thrives eCommerce retail market.

But, before we move on to further details, let’s understand the basics.

What Is The Omnichannel Retail?

The omnichannel retail experience aims to provide consumers seamless, continuous, and integrated shopping experience as they switch between channels the retailer is offering. Generally, omnichannel retail unifies both online (with mobile devices) and offline (in-store) shopping experience. In short, omnichannel retail is a complete integrated approach to eCommerce which extends to social media, eCommerce marketplace, and traditional stores.

Omni-channel eCommerce solutions usually go beyond brick-and-mortar to online stores including;

Ecommerce platforms
Social media marketing, retargeting, and sales
Messaging and SMS
Mobile websites
Mobile applications
Personalized email marketing, etc.

At its core, omnichannel marketing is a multi-channel approach to sell products. It provides customers with a unified overall shopping experience. They can transition from shopping online on a desktop, laptop, or tablet, to the phone, or a brick-and-mortar store, and the experience will be flawless. This experience cultivates a greater sense of acquaintanceship and relationship with the brand. And, surely, it impacts positive brand image and retention rates.

Its sole purpose is to provide a single buyer journey on any platform of the retail business. The multiple ways to purchase a product from a company attracts customers to stay connected for a long time. In fact, because of this approach custom eCommerce solutions are in demand. More and more retail business owners want to create an online platform to boost sales.

Now, let’s look at how the omnichannel approach works for eCommerce retailers.

Enhanced Productivity

When you develop an omnichannel retail strategy, it enables you to provide a consistent experience to the potential consumers across all platforms (online and offline). It also allows retailers to respond to their customers’ needs with a standard, central database of products, offers, prices, etc.

The consistency on all platform increase overall productivity for your retail business. Thus, the consumer can experience the brand with commodities and promotional offers that are consistent across all the retail channels. So, the physical outlets become expansions of the main supply chain. Although the purchase occurs in a retail store, the buyer researches the same products on several communication channels.

Higher Profit Margins

A well-developed online sales structure on an eCommerce platform reduces the occurrence of various discounting schemes. In the traditional retailing, huge discounts are offered only to those merchandises that are not getting sold quickly in particular shops. However, with omnichannel retailing, businesses can sell these products to their consumers at the full price easily without offering additional discounts.

Improved Data Collection

You can personalize customer experience if your business becomes visible over multiple channels. It will be easier for you to track customers’ behavior, preferences, and shopping habits. These data help you to identify the strategies to increase sales. The unique tactics will encourage your customers to come out and get involved while shopping at the physical stores which raises the likelihood of impulsive purchasing.

Moreover, when you are building the omnichannel strategies for your eCommerce business, you need to consider the two vital aspects to map customer behavior and boost engagement rate. Understanding the customer decision-making process is key to entice them to make more purchases with your business. More precisely, look for the following consideration while mapping their shopping habits;

What they purchased?
When the item was purchased?
What products are most popular?
What is the frequency of purchase?

On the other hand, while boosting customer engagement you can encourage their participation by;

Offering a special discount on various occasions like Christmas, Newyear
Sending reminders about the offer or sale
Sending proximity notifications
Posting engaging content on social media

In addition, multiple communication channels enable you to access more information about targeted customers. Follow these data streams to satisfy your consumers’ needs and demands. With the integrated analytics, you will be able to comprehend, quantify, and reviewing the communications with them.

Additionally, businesses should leverage innovative modern technologies like VR (virtual reality) and iBeacon amongst others so that they can bridge the gap between the physical and online stores and deliver seamless, consistent customer experiences across all platforms. According to a study, about 80% of customers said experience with a company is equally important to a product or service.

Hence, you can empower your business growth with the omnichannel retail approaches. It not only allows you to increase productivity but also boost sales with increased customer satisfaction. There is no doubt that eCommerce retail businesses need to adopt the omnichannel approach to sustain market competition and increase profitability.

Therefore, if you are in a retail business, you should look for creating opportunities to increase online sales via eCommerce development or mobile application development. There are many IT companies out there who provide eCommerce development solutions to expand your business growth. Just opt for the right custom eCommerce development company to embrace the new era of omnichannel retail business. The more sources you offer to explore your products, the more customers will engage with your business.

Biography:

Jayaram Bhat CEO of Smart Sight Innovations, an eCommerce Web Development Company since 2014. He is a highly motivated individual with a mere focus on smart IT and web-based solutions.

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Top 5 Digital Marketing Strategies for Ecommerce Businesses

Harshal Shah — Fri, 27 Sep 2019 10:02:19 +0000

Online shopping has always been appreciated in developed countries like the USA. And now, it has become a trend in developing countries as well, because people nowadays want to enjoy shopping without being tired or going out of budget. Due to this, the competition in the e-commerce world has reached new heights. And boy, the race of being number 1 isn’t going to end anytime soon.

If industry reports are turned into reality, e-commerce sales, by 2021, will increase by up to $4.479 trillion.

The major difference between ruling and struggling companies is, ‘Digital presence.’ It is worthy to get your attention because, without buttressed online presence, you are unlikely to get success in the e-commerce world. To put it briefly, brand awareness is all that matters.

At the present time, the salience of digital marketing is on the whole new different level because this can unlock several new revenue-generating opportunities at once. Although you have to play your cards right to reap the desired benefits.

Today, we will discuss some amazing digital marketing strategies that will help you to earn money online genuinely and take your e-commerce business forward. So, let’s get started:

Search Engine Optimization (SEO)

For any e-commerce business, SEO is imperative as it will help to reach out to the larger audience in short time. By dint of effective SEO strategies, you can easily get organic traffic on your e-commerce website, which is valuable and very hard to get. The more traffic you gain, the more sales opportunities you are going to unlock.

Having an SEO strategy is somewhat crucial for your online businesses. Following a good strategy will bring you more ROI and definitely more sales. Read this 2019 Link Building Strategy | How to Plan Your Backlinks | Outreachmama guide to learn more on how to implement that on your eCommerce business.

Most of the e-commerce businesses have already realized the true value of search engine optimization, thereby, approaching established SEO companies in contemplation of long-term partnership. To reap desired benefits thru SEO, you must include all the ingredients in your content, right from pertinent keywords to compelling headlines to a fantastic conclusion.

It is imperative to note that spamming your content with keyword stuffing would have an adverse effect on your website’s ranking on search engines.

Search Engine Marketing (SEM)

Search engine marketing (SEM) is a paid technique that can help you to get a throng of website visitors. It makes sure you will get bang for your bucks. By means of SEM, you can improve the visibility of your website notably well. Plus, it will enable you to attain desired results in a short time-frame.

In search engine marketing, you target those keywords, while running ad campaigns, which potential customers search on the internet. Google AdWords is one of the best SEM platforms. Simply put, you can make so much profit while running an e-commerce business if you are focused enough while search engine marketing.

Seeking a piece of advice? Well, target long-tail keywords as they have lesser competition and don’t get chosen every so often. This happens because maximum marketers are skeptical about the search rate of long-tail keywords. Surprisingly, internet users search via long-tail keywords to get precise results. In a nutshell, use long-tail keywords and uplift the CTR (click-through rate) without facing much competition.

Email Marketing

Email marketing, a tried-and-proven digital marketing technique, can help in the pursuit of establishing a bond of trust with potential customers. Whenever customers place an order, they get the confirmation and digital invoice thru email, which somewhere reflects the brand’s integrity.

Plus, you can remind customers about those products that are in the cart but yet to be purchased. Thru email marketing, you can promote your products and services with aplomb. There is a great chance that customers make a purchase decision after being impressed by your personalized emails.

According to the latest industry reports, customized emails secure 75% higher open rate than ones lacking personalization.

Apart from this, you can also gather feedback about your recently sold products and learn about how much customers are satisfied with their shopping experience. These things matter most, especially when you are trying to gain stability in the market.

Social Media Marketing (SMM)

To enjoy an exponential growth rate while running an e-commerce business, it is paramount to make certain that your brand message reaches to maximum prospects. Here, what would be more beneficial than social media platforms? business messenger sites have always been known for their larger user base, therefore, it would be very easy for you to reach the targeted audience.

Social media marketing has transformed the way of doing business. By means of social media channels, you can promote your brand without spending a dime and nurture your relationship with customers in a seamless manner.

For better results, you can go for paid Ads option. Don’t want to spend money on paid ads? Here are some practices you should follow to catch the eyes of social media users:

Always keep your caption enticing.
Use 3 to 4 hashtags to increase the chances of trending.
Share infographics, videos, etc. periodically to maintain the internet level of your followers.

Read More: Buy Instagram Followers Australia

Content Marketing

We have saved the best for the last. Content is what on which the effectiveness of all your digital marketing strategies depends. That’s the prime reason why content is deemed as the king of the marketing world.

Why is content marketing so important?

High-quality content can easily create hype for your products/services overnight in the internet world. That’s the main reason why businesses are always supposed to develop top-notch content that educates readers in an appropriate manner. According to an ideal ratio, your 80% of focus should be on rendering information and the rest 20% should be on promotion.

It is imperative to note that if you are trying your hand in the content marketing, these factors should be on your checklist:

Content like e-books, whitepapers, etc. should be gated.
Guest blogging should be done to increase the reach of your content.
The language should be kept simple during the content creation process.

Thanks for reading!

Author Bio:

Rahul Garg, a content writer, has been working at Cyfuture for more than a year. He is passionate about learning digital marketing. As far as other hobbies are concerned, he loves to watch psychological thrillers in movies, listen to retro music, play racing games, etc. We like to underline the fact that he never compromises with the quality of his write-ups, no matter which situation he is in.

How Bigcommerce is efficient in reaching a dynamic audience after WooCommerce

Harshal Shah — Fri, 20 Sep 2019 07:00:17 +0000

Being in the age of online shopping and social media, every business prefers to start an online store for selling their products.

So, are you thinking of creating an eCommerce website??

What will it benefits you??

Do you know that having an online store can quicken your chances of capturing more audience? This obviously will make you stand out among your competitors.

But to build a website, it is critical to choose the best and reliable eCommerce platform. The web world has an immense amount of options to give you. It becomes tough to choose the one that can provide you with the desired results.

In the analysis of selecting the powerful eCommerce platform, WooComerce and BigCommerce are on the top. They have their robust features, support and easiness, but it is tough to choose the one for your eCommerce website.

So, here in this article, we will find out which platform is better to pick according to your needs. Let’s continue!!

Which one is better? WooCommerce or BigCommerce?

Being an eCommerce website builder, BigCommerce has assisted 100,000 users in creating their online store. WooCommcerce is a WordPress plugin which can sell the products online. Comprehending both platforms is essential to find which one is the best.

This platform gives you the functionality to decide which platform to choose, or as per the requirement of your business, better knowledge or as per the demand.

Functionality

BigCommerce has more built-in features as compared to any other platforms. You can quickly sell your products on various social media channels, such as Amazon, Facebook and Instagram.

Whereas WooCommerce gives fewer customer supports, and it requires more advanced technology. Though, it has limitless customization.

BigCommerce has the tools that are required to develop a website with an easy guidelines manual. WooCommerce follows a different approach. It is designed as a plugin in WordPress Content Management system.

It clearly says that it is an add-on which is needed to be added to the website to change it with an online store. It is developed by Automattic, which is a web development enterprise discovered by WordPress. WooCommerce is known as the popular platform for an eCommerce platform.

BigCommerce owns numerous features that can help in hosting. So, if you are developing an online website for your eCommerce business, then BigCommerce is a promising choice. It is helping the retailers to grow their business by approximately 28% every year.

WooCommerce is intended for those users who need eCommerce functionality in their WordPress website. But, it offers less support or help in any case you require. WooCommerce can be integrated and customized easily.

Winner: BigCommerce

User-friendly

Overall, BigCommerce is more user-friendly than WooCommerce. It attains the ability to provide a base to develop an outstanding website with regular maintenance and support. Although BigCommerce demands familiarity with the learning curve, once you are proficient in doing so, you are good to go.

It does not require any technical expertise for development. BigCommerce can assist you in hosting, domain and security and Wildcard SSL certificate.

Whereas WooCommerce is somehow a confusing platform. Its requires more efforts to set up and run an online store, so, it is quite tricky and tough. You should be familiar with the technical skills to use WooCommerce.

Winner: BigCommerce

Easy Adaptability

Don’t you want that when the visitors approach your eCommerce website, they feel pleased with the engaging design? First impression is the last impression. Big Commerce has seven free themes, with premium themes costs from $145 to $245. It is seen that more than 300% of the repeating customers are spending than newbies.

WooCommerce has 14 themes with a cost of $39 for premium themes. The storefronts of WooCommerce are cheaper and customizable than BigCommerce. Customization is a case of BigCommerce is stiffer but plain.

You can edit the font, text size, promotional banners, navigation placement and page layouts. So, it can be said that it is an editing interface. In the case of mobile responsiveness, both platforms stand out.

Winner: WooCommerce

Ecommerce Functionalities

BigCommerce wins when it is a matter of features and tools. It has plenty of built-in features, such as Multi-channel integration, SSL security, promotion code and discount creation, abandoned cart recovery, analytical tracking and reporting tools. With abandoned cart recovery feature, you can recover approximately 25% of the lost sales.

WooCommerce even has few but excellent features, such as One-click refunds, limitless customization and blogging.

BigCommerce has more variety as a comparison to WooCommerce. It let you manage the eCommerce store easily from multi-channel integration to abandoned cart recovery.

Winner: BigCommerce

Search Engine Optimization

It is a close-run contest when it is about Search engine optimization (SEO). They both can enhance your eCommerce website ranking in the search engines, like, Google, Bing and Yahoo.

BigCommerce let you customize the URL slugs, amend meta titles and details, integration of alt text and keyword support.

With WooCommerce, you can customize the URLs slugs, change of descriptions and meta titles and combination of image alt text. WooCommerce lacks in providing some of the additional benefits that are necessary, such as SSL security. It is critical because it let Google know that your eCommerce website is secure for those who are visiting.

Winner: BigCommerce

Concluding Remarks

WooCommerce and BigCommerce both have a different set of functionalities, but, it can be concluded that BigCommerce is a champ. It can reach a wider audience. So, if you are planning to own an eCommerce website, then BigCommerce is a recommendation. Convert your dream into reality with its exceptional features and support.

We hope this article helped you in deciding which platform to choose when it is about your business website. Please let us know if you liked this article in the comment section below. Your suggestions and queries are always welcome. Thanks for reading!!

Author Bio:

Morris Edwards is a Sr. Web Developer and Marketing Consultant in

Awebstar- Singapore Web Development Company. He is a hobby writer, loves traveling, exploring science and AI techniques. He specializes in sales funnels, targeted

traffic, and website conversions. He has consulted with Fortune 350 companies, influencers with

digital products and has created an n-number of influential websites with AI(artificial intelligence) and other splendid features.

8 Ways How Siri Has Revolutionized The Era Of Virtual Assistant

Harshal Shah — Thu, 12 Sep 2019 12:37:49 +0000

Artificial Intelligence is the dome of luxury. Where your needs are anticipated before your call, your surrounding is revolutionized at your voice command. Precision and quality are the common terms for the jargon of Artificial Intelligence.

The algorithms have always been responsible for setting up the high remarks. Internet search to envision through AI has embarked a long journey in digitalization. With Artificial Intelligence falling under the crate of mobile development firms, it is quite easy to set the remote of their lives virtually in the hand of a common man.

How Virtual Assistance Is Making The Life Easier?

With the advent of technology, one can be the master of his gadgets including the tech guards in daily lives through his own mobile phone. These Artificial Intelligence and Machine Learning feature provide virtual assistance with just a stretch of the wake-up call. It is similar to the scenario when you hire a personal assistant for help. Here, you have a virtual assistant instead. Commands like, “Hey Siri,” “OK Google,” and “Alexa”, are the standards set by their respective creators which can be altered up to some degree. To protect the data, they can be addressed with unique identifiers by including techniques like Natural Language Processing (NLP) and Machine Learning.

Domain involving iPhone app development services was the first to simplify the foreseen need of the regular living being with “Siri”. Further followed by different firms working over chatbot and voice assistance.

SIRI- The Virtual Assistant:

Of course, Siri being one of the initial assistant systems in the timeline of mainstream virtual assistant had played a tremendous role in defining the new digitalized society. It ostentatious it’s AI capabilities on IOS platform developed by the iPhone app development company. The assistant adopts the voice streams for solving the queries and making recommendations for the particular over the internet services.

Siri outperforms the range of actions including the basic phone operations, setting navigations, making calls, setting alarms, playing music and whatnot. Now, the man is having their own personal assistant working on the technology of Artificial Intelligence; the replica of human intelligence.

How Siri Is Responsible For Revolutionizing The Era?

The iPhone app development company works on changing the outlook of the platform. It offers the range of commands that can help you to connect Siri within no time.

Here are some reasons why Siri can be held responsible for bringing the change in the era for the common man:

Calls and Text in less than a moment:

Siri is acting as helping hand In making relations stronger. It allows connecting through calls and text without any physical effort. Apart from just giving commands for creating the calls, it also reminds of the important pings that you need to drop according to your previous activity giving the perfect example of AI.

Navigate like Expert:

One can move on an excursion like a pro just by the command, “Find driving direction to…”. Navigation is made easier through preset commands like “Drive me to the home…”. It literally makes an easier way for daily commuters without the astriction to lift their finger or juggling the way around.

Entertainment on the roll:

Siri being the perfect example of AI understands your taste in music and movies. It makes recommendations according to your mood and needs. It also keeps the roll with the entertainment activities happening across the world with just the stretch of few commands.

Fixing up the daily tasks:

Based on your previous activities, Siri can anticipate your next move and can make recommendations to subtle your day without lifting the phone from its place. Commands like “Suggest me recipe …,” “What my daily schedule looks like…,” is absolutely making the most of the day.

Updates with Informative knowledge factors:

The iPhone app development company is working in favour to helps you to be updated with factual knowledge through Siri. One can easily translate the words in required languages, keep himself updated with stocks invested making the life easier.

Making payments with full proof technology:

The inbuilt technology through an app made by the iPhone app development company on the resources for secure payment gateway ‘Apple Pay’ is touching the zenith. The secured payment is done by orating a few commands without the case of disruption in the handling of the amount.

Siri’s move to become smarter:

One can personalize its moves to keep Siri updated with your relations. Machine learning is making efficient use in improving future recommendations based on your new input and keywords.

Data cannot be altered by any outsource:

With end to end encryption, data saved on the device is tightly secured through the means of technology. Secured data can’t be altered by any outsource medium making the AI and Machine Learning trustworthy for use.

The Future Of Virtual Assistants:

With the outgrowing technology, AI and Machine learning are moving from the screens of computer and mobile to wearable devices. The precision rate of AI is somehow responsible for creating market value and high demand, making life easier. In the upcoming years, it would not be a surprise if this virtual assistance is taking place in further workplaces apart from personal ease on just one mere verbal command greenhostit.

The Bottom Line:

Siri being the one of first virtual assistance has portrayed the major role through Apple’s technology. With the motto “ SIRI does more than ever. Even before you ask.” is proving its promised aspects of advance life.

7 Pro Tips in Writing a Click-Worthy PPC Text Ads

Harshal Shah — Thu, 12 Sep 2019 07:42:22 +0000

If you are already a bit of an expert with PPC marketing, then you know that an ad copy can make or break your current campaign.

You can have everything perfectly set up like the best keywords, the structure of your campaigns, your targeting options, and ad groups. However, all of these would mean nothing if your PPC ad texts are poorly constructed.

In this post, we will walk you through the pro tips on writing click-worthy PPC text ads.

Tip #1: Be as specific as possible

One of the most common mistakes a lot of people make is to make super generic ad copies.

If you want to deliver the right message to your target audience, then you need to be as specific as possible.

According to Voy Media, a top nyc ppc company, “With PPC, most of the time, you are not left with enough space to write long and descriptive texts. There is a character limit, and you are expected to create a compelling and engaging ad copy while staying on that specified limit. That’s why when crafting your PPC ad texts, you have to stay concise and on point.”

Convince customers why they need to pick you over your competitors. Also, include your unique selling proposition in your ad copy to make it more convincing.

Tip #2: Understand your target audience

Before writing your PPC text ad copy, gain insight first from the perspective of your target audience.

What are their pain points? What particular problems do they suffer from? How will your product or service solve their problem? What specific questions they might ask about your product?

Answering these questions will help guide you with your ad messaging.

Another tip to keep in mind is that your ad should be about your audience, never about how awesome your business is.

As Adam Heitzman puts it, “Customers seek you out because they need something, not because they’re curious about your business.”

Tip #3: Make your headline more engaging

When it comes to crafting a paid search ad copy, the headline is crucial. Ideally, your display URL, ad extensions, and description line should complement perfectly your headlines. So you need to write them out carefully and thoughtfully.

To easily attract attention and look more relevant to a search, you need to strategically use a keyword or search query in the headline.

The main reason your headlines should be relevant is that prospects read the headline first before deciding whether or not they want to read the rest of the ad.

Search engines like Google love relevancy, too, and would reward you with your efforts by bolding the main terms in your ad that matches the query.

Tip #4: Speak directly to your audience

Address your audience directly. Use words like “you” and “your” when crafting your ads.

By doing so, you are making your audience feel that they are valued. It also makes your brand more personable and relatable to them.

Right from the very beginning, you want to create and establish meaningful and helpful relationships with your prospective customers. You can do this by writing in a friendly or personal tone.

According to Sean Martin, “By using a relevant tone or the voice of the customer, you can appear to be more useful and more human with your ads.”

Simply put, it is important that your ad copy is conversational and customer-centric.

Tip #5: Leverage emotional triggers

The worst thing that could ever happen to an ad is to be boring. A bad PPC ad is forgettable. No one will be curious and moved to click it.

To avoid the same fate of creating boring ads, you need to learn how to pick your words carefully. Then, make your audience feel something.

If you already know what your target audience wants right off the bat, then it wouldn’t be too hard for you.

Know what the core problem is, as well as the reason people are drawn to you. Then, think about ways how you can tap into that emotion.

Moreover, negative feelings can be good stimuli. Why? Because people want to avoid pain as much as possible. So why not tap to your audience’s anger, anxiety, or fear of missing out?

Tip #6: Be relevant

As mentioned early, a good PPC copy is customer-centric and relevant. This is possible if you know your target customers really well, and if you can write in a friendly manner.

Avoid unnecessary words and use only the ones that will give value to a product or service.

Also, see to it that your campaign structure is well optimized to ensure that your ads remain relevant.

The more relevant your ads are, the more clicks and conversions you will receive, and you will end up paying less for each click.

Tip #7: Include a strong and clear call-to-action

Did the phrase “Call now” make you feel any sense of urgency? Chances are, it does not.

So instead of using cliches in your CTA, craft something that somehow hits home to your target market. Make use of strong verbs like “join,” “build,” “get,” and so on.

Over to You

Keep in mind that your PPC campaign needs testing in order to be optimized regularly.

Hopefully, these tips gave you better insights on how to craft an excellent PPC ad copy. That way, you can come up with better text ads that easily grabs your audience’s attention, communicates your value proposition clearly, and entices prospects to click.

Essentials for Development of the Next Uber for Tow Trucks

Harshal Shah — Tue, 10 Sep 2019 08:59:11 +0000

A majority of the population uses vehicles for its day-to-day traveling. The invention of vehicles has propelled the life of human beings. But have you ever thought about the failure of your running vehicle in the middle of the road? Such circumstances can be daunting and require the help of on-demand expert assistance. Whether your car punctures, needs to be towed or runs out of gas, an on-demand tow truck app is available for rescue. Within a few taps on the app, users can access services at any time and anywhere.

We have discussed the importance of the app from the customers’ standpoint. Now, it is time to discuss from the business owners’ standpoint. Using an on-demand roadside assistance app, business owners can connect a mechanic or service provider to customers and earn revenue. What is the guarantee of app success? Creating an Uber-like app will assure app success. How can you create an Uber-like app? In this informatory page, we are going to discuss requisites for the development of an Uber-like app.

Know how the App Works

Customers can download the app like Uber for tow trucks and request for any type of roadside assistance.

Drivers can receive users’ requests and respond in real-time.
The admin can manage the operations from a robust web panel.
In addition to the features, the app must provide a seamless user experience. Such factors affect the popularity and success of the app.

Things to consider while developing an advanced application

Branded & Customizable

Whatever company you choose for app development, it must provide branded interfaces. The branded interfaces are important to highlight brands, while a customizable app will allow easy add-ons as per companies’ future needs or requirements.

Easy Support for Third-party Integration

The third-party integration software will allow admin to easily add features or make a modification to the existing functions. Such functions will act as future upgrades and allow easy changes as business requirements.

Intuitive Interface for Users

This is the most important factor that should be considered while developing an app. An intuitive interface is developed as per users’ requirements, and the platform is easy to use and understand.

Robust & Scalable Technology

The app built on a robust technology stack allows users to handle multiple bookings. Thus, such technology will significantly increase the effectiveness of an app and handle multiple functions in one go.

Dedicated Support

The development company that you choose for app development should provide end-to-end support for deploying and integrating the present software with the existing system or workflows.

Hassle-free and Uninterrupted Payment

Customers preferring multiple payment options can use the integrated platform for payment purpose. Besides the payment through credit and debit cards, customers can also use third-party gateways like Google Pay. An advanced payment gateway will directly affect the retention of users or customers.

Varied Services for Users’ App

Passengers can instantly access to different types of roadside assistance services. The following services will be linked to the app.

Towing
Lockout
Jump Start
Fuel Delivery
Flat Tire
Battery Replacement

Three Must-have Uber-like Features to include in the App

Compelling features like Uber will guarantee the app success, and to create a towing service app, tech-savvy must include the following Uber-like features.

Advanced Search: This option will let users find the nearest service provider and send a request within a few taps.

Live Geo Tracking: The feature is used to trace the current location of the service providers.

Location Share: Users can easily share their live location to service providers. Thus, service providers can reach the location.

The above information is ample to create the next Uber-like App.

Key Metrics to consider for Uber for Lawn Mowing Service App

Harshal Shah — Tue, 30 Jul 2019 04:49:18 +0000

On-demand apps like Uber for lawn mowing service have become popular these days. Nowadays, users can get professional as well as personalized services within a few taps. The landscaping industry comprises of different types of services. Some of the services that you can include in your app are landscape maintenance, design, construction, planting, etc for commercial as well as for residential purposes.

The ‘Statista’ record states that landscaping services have generated a revenue of 99 billion U.S. dollars until now. The last six years clearly show the rise in demand for on-demand apps for lawn mowing services; therefore, it is creating great scope for on-demand businesses. Now, we are going to discuss important factors to consider for creating an on-demand solution for lawn mowing service apps.

In addition to services for lawn like mowing, cleaning, seedling, and leveling, start-ups or experienced companies can add some key features in their apps. If you really want to make apps like Plowz and Mowz, then, you have to add features like them.

Important Features

Live Finder

This option will let users find experienced professionals pertaining to their specific domains for needs or requirements. A “scheduling” option will let users choose as per their flexibility. Furthermore, filters options will help customers to choose or find out customized solutions. This is a key feature of this app.

Live Map

Users can easily evaluate and contact nearby professionals. Furthermore, users can check past ratings and reviews and choose accordingly.

Multiple Categories

Users can easily choose the desired services through categorization. The option will include versatile solutions like snow removal, lawn mowing, trimming, etc.

Detailed Info

This option will show insight into the profile of professionals. Users can easily evaluate through reviews, photos, years of experiences, certifications, etc. This is one of the most important options, as no user will prefer to opt for any professional without knowing about them.

Furthermore, developers can include additional services like multiple payment options, discounts, offers, promo codes, scheduling, etc. An integrated payment system has become essential these days. Different users prefer different options for payments; some prefer to pay through a credit card while some through cash on delivery. In such cases, an integrated system is required so that users can easily choose the desired payment system.

Notification Updates

This option will let users know every minute essential related to updates, discounts, offers, and services. The option is important as well as basic for every type of on-demand apps.

Ratings & Reviews

Customers can easily add reviews and rate for the services opted. This will not only help other users but owners to keep an eye on their services. High-quality services can be maintained using the app.

On-demand lawn mowing services can be organized through on-demand apps, and in order to create an advanced on-demand app, features play an important role.

While adding features, business owners have to look at some other areas; for example, what features they can add so that customers will more look into the app and search for services. Besides such factors, there will be three panels for users, business owners, and service providers. Some features will be common among all, like simple registration, while others will be different. Have a look at the following organized formats.

Admin Panel: The admin panel will comprise a number of features. For example, manage pay, ratings, reviews, reports, data, support, etc.

Mower Panel: This panel will comprise a registration option, live tracking, payment details, reviews, accept or reject of services, appointment, etc.

Customer Panel: This option will comprise sign up or login option, payment option, details, feedback, flexible scheduling, etc.

Now, you are ready to build an advanced and world-class lawn mowing service app.

Blog – Xhtmljunkies

Latest Social Media Marketing Trends For 2022

Social selling is the new normal

Augmented Reality will Take Over

Short-form content will rule

Brands will reach out to new audiences

Brands will hire dedicated social media professionals

Conclusion

Microsoft Will Apply IFGICT Cybersecurity Standard By 2023

Top 7 elements that influence eCommerce application

7 Elements to keep in mind for an eCommerce application

1. Smartphone shopping:

2. Real-time shopping:

3. Assistance for virtual shopping:

4. Multiple payment methods:

5. Securing customer data:

6. Persistent testing:

7. Social factors integration:

Omnichannel: How Is It Thriving Ecommerce Retail Market?

What Is The Omnichannel Retail?

Enhanced Productivity

Higher Profit Margins

Improved Data Collection

Top 5 Digital Marketing Strategies for Ecommerce Businesses

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Email Marketing

Social Media Marketing (SMM)

Content Marketing

How Bigcommerce is efficient in reaching a dynamic audience after WooCommerce

Which one is better? WooCommerce or BigCommerce?

Functionality

User-friendly

Easy Adaptability

Ecommerce Functionalities

Search Engine Optimization

Concluding Remarks

8 Ways How Siri Has Revolutionized The Era Of Virtual Assistant

How Virtual Assistance Is Making The Life Easier?

SIRI- The Virtual Assistant:

How Siri Is Responsible For Revolutionizing The Era?

The Future Of Virtual Assistants:

The Bottom Line:

7 Pro Tips in Writing a Click-Worthy PPC Text Ads

Tip #1: Be as specific as possible

Tip #2: Understand your target audience

Tip #3: Make your headline more engaging

Tip #4: Speak directly to your audience

Tip #5: Leverage emotional triggers

Tip #6: Be relevant

Tip #7: Include a strong and clear call-to-action

Over to You

Essentials for Development of the Next Uber for Tow Trucks

Know how the App Works

Things to consider while developing an advanced application

Varied Services for Users’ App

Three Must-have Uber-like Features to include in the App

Key Metrics to consider for Uber for Lawn Mowing Service App