E-Commerce – Xhtmljunkies

Top 7 elements that influence eCommerce application

Harshal Shah — Tue, 17 Dec 2019 07:20:17 +0000

Most specialists rely on virtual reality and augmented reality, changing the dynamics of shopping. Enterprises have recognized this trend and aim to take advantage of the developing technology in order to provide personalized customer experience, accelerate services and eradicate factors that cause hindrance. Whilst forming an eCommerce application, you need to keep in mind the technological advancement and the trends within the industry that keep users engaged for longer periods of time.

In the meantime, it is essential to pay attention to functionality, accessibility, performance, usability, and safety of the online store. These factors are going to put an impact on how effectively audiences are involved and contribute to purchases.

However, certain factors surpass all when it comes to influencing an eCommerce application and providing an optimal customer experience.

7 Elements to keep in mind for an eCommerce application

1. Smartphone shopping:

Shoppers these days have the option to access eCommerce sites on their smartphones. And applications provide an additional feature to the users, offering them functionalities which enhances their shopping experience. In short, it is important to aim towards an application that influences an increase in conversion rates. Whilst planning your strategy, keep in mind the variety of devices and platforms based on different user conditions. Another thing to ensure is that your application caters to a personalized experience that allows the user to utilize different methods according to their needs and requirements. Web stores require optimization for devices to generate greater amounts of revenue.

2. Real-time shopping:

For each customer, shopping experiences vary. However, eCommerce applications are required to deliver an experience that boosts conversion rates. You can opt to personalize shopping for certain targeted customers based on their geographic location, preferences, brand interactions and previous purchases. Having a customer persona is going to assist you at transporting relevant content, recommendations and offers as search results. Using analytics to one’s own benefit in order to identify expectations and requirements for each customer, leading to a successful persuasion into purchasing products. Make sure to integrate tools that are used for analytics to obtain actionable customer data and information that can be used for your eCommerce application.

3. Assistance for virtual shopping:

People often reach out to web stores to save their time and effort. However, most shoppers miss out on experiences such as interacting with sales executives. There are ways to improve familiarities by deploying virtual assistants, for example, a chatbot that responds to queries and comments given by customers. This will allow users to feel like they are associating with a real sales executive, helping them make a decision and gain information. As useful as this is, you will still be needed to deploy actual sales staff to look after complex concerns raised by the consumers.

4. Multiple payment methods:

Since eCommerce websites can be accessed through different devices, customers prefer to pay through their mobile wallets. However, each customer is going to pick different payment solutions, whether its internet banking, debit and a credit card or Paypal. The eCommerce application must be able to facilitate through different payment options to reduce the chances of shopping cart desertion. As Android mobile app developers, you must integrate payment processing systems into your application, one that supports conventional and non-conventional payment methods.

5. Securing customer data:

Web stores are vulnerable to security attacks; similarly, data breaches have grown recently and that dissuades consumers to share their personal information on online platforms. A massive percentage of shoppers have been found to leave shopping carts during moments where they don’t feel secure regarding payment processes and security policies concerning personal data. In addition to that, allowing shoppers to pick from different payment methods, you will be required to make them feel safe to persuade them to go through checkout procedures. It is crucial to incorporate robust security features within eCommerce applications and make use of security-related emblems on checkout processes to help them associate with your service comfortably.

6. Persistent testing:

You need to keep in mind to deliver an eCommerce application that is evergreen. Accessibility, performance, functionality, security, and usability has a direct link with customer experience. Testing your eCommerce application with the help of devices and platforms followed by networks and user conditions is going to help you evaluate the position of your app allowing you to highlight factors that are beneficial for you and those that require alteration. Not just that, it is also going to assess user experience based on features you have implemented and their influence on the customers. This is exactly why it’s important to perform tests to mark deficiencies and performance bottlenecks hindering the user’s experience. You will also require a robust software that examines frameworks. You will also need tools that assess software efficiently.

7. Social factors integration:

It is a known fact that people tend to spend more time on social media than on any other platforms such as websites and applications. Most shoppers use social media to gain information in the form of feedback and research that is for products they wish to buy. Comments and reviews on social media by customers who have already bought those products, often assist as recommendations for viewers. To enable these functionalities you will be required to integrate social media factors on different pages. You should encourage customers to post their reviews on social media with the help of comments and ratings, allowing others to gain knowledge on the product. This is going to help your customers in making a decision and aid you at accomplishing an increase in conversion rates.

In order to keep the users engaged and stay top of the mind, it is better to communicate with them in their native language. Thus, if you are running an online store in different regions, make sure you translate and localize your content with the help of professional translation services. In this way, you will be able to communicate with the audience in a better and effective manner.

It is still important to keep in mind that trends in eCommerce applications grow with time. Therefore, current and emerging trends are both important for the application. At the same time, you should ascertain factors that make an impact on customer experience. Make sure to focus on aspects related to the software development lifecycle to deliver personalized and real-time customer experiences.

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Omnichannel: How Is It Thriving Ecommerce Retail Market?

Harshal Shah — Wed, 09 Oct 2019 13:38:08 +0000

Do you know more than 80% of retail customers conduct online research before buying any product?

As consumers tend to switch between different channels, their retail experience is somewhat disconnected. In this fiercely competitive digital era, if you have only a retail store sell your products, you may not be able to sustain the market competition for the long run. Hence, retail business owners are adopting the eCommerce platform and another medium to deliver an omnichannel retail experience to the shoppers. This article us a comprehensive guide that gives you detailed information about how omnichannel thrives eCommerce retail market.

But, before we move on to further details, let’s understand the basics.

What Is The Omnichannel Retail?

The omnichannel retail experience aims to provide consumers seamless, continuous, and integrated shopping experience as they switch between channels the retailer is offering. Generally, omnichannel retail unifies both online (with mobile devices) and offline (in-store) shopping experience. In short, omnichannel retail is a complete integrated approach to eCommerce which extends to social media, eCommerce marketplace, and traditional stores.

Omni-channel eCommerce solutions usually go beyond brick-and-mortar to online stores including;

Ecommerce platforms
Social media marketing, retargeting, and sales
Messaging and SMS
Mobile websites
Mobile applications
Personalized email marketing, etc.

At its core, omnichannel marketing is a multi-channel approach to sell products. It provides customers with a unified overall shopping experience. They can transition from shopping online on a desktop, laptop, or tablet, to the phone, or a brick-and-mortar store, and the experience will be flawless. This experience cultivates a greater sense of acquaintanceship and relationship with the brand. And, surely, it impacts positive brand image and retention rates.

Its sole purpose is to provide a single buyer journey on any platform of the retail business. The multiple ways to purchase a product from a company attracts customers to stay connected for a long time. In fact, because of this approach custom eCommerce solutions are in demand. More and more retail business owners want to create an online platform to boost sales.

Now, let’s look at how the omnichannel approach works for eCommerce retailers.

Enhanced Productivity

When you develop an omnichannel retail strategy, it enables you to provide a consistent experience to the potential consumers across all platforms (online and offline). It also allows retailers to respond to their customers’ needs with a standard, central database of products, offers, prices, etc.

The consistency on all platform increase overall productivity for your retail business. Thus, the consumer can experience the brand with commodities and promotional offers that are consistent across all the retail channels. So, the physical outlets become expansions of the main supply chain. Although the purchase occurs in a retail store, the buyer researches the same products on several communication channels.

Higher Profit Margins

A well-developed online sales structure on an eCommerce platform reduces the occurrence of various discounting schemes. In the traditional retailing, huge discounts are offered only to those merchandises that are not getting sold quickly in particular shops. However, with omnichannel retailing, businesses can sell these products to their consumers at the full price easily without offering additional discounts.

Improved Data Collection

You can personalize customer experience if your business becomes visible over multiple channels. It will be easier for you to track customers’ behavior, preferences, and shopping habits. These data help you to identify the strategies to increase sales. The unique tactics will encourage your customers to come out and get involved while shopping at the physical stores which raises the likelihood of impulsive purchasing.

Moreover, when you are building the omnichannel strategies for your eCommerce business, you need to consider the two vital aspects to map customer behavior and boost engagement rate. Understanding the customer decision-making process is key to entice them to make more purchases with your business. More precisely, look for the following consideration while mapping their shopping habits;

What they purchased?
When the item was purchased?
What products are most popular?
What is the frequency of purchase?

On the other hand, while boosting customer engagement you can encourage their participation by;

Offering a special discount on various occasions like Christmas, Newyear
Sending reminders about the offer or sale
Sending proximity notifications
Posting engaging content on social media

In addition, multiple communication channels enable you to access more information about targeted customers. Follow these data streams to satisfy your consumers’ needs and demands. With the integrated analytics, you will be able to comprehend, quantify, and reviewing the communications with them.

Additionally, businesses should leverage innovative modern technologies like VR (virtual reality) and iBeacon amongst others so that they can bridge the gap between the physical and online stores and deliver seamless, consistent customer experiences across all platforms. According to a study, about 80% of customers said experience with a company is equally important to a product or service.

Hence, you can empower your business growth with the omnichannel retail approaches. It not only allows you to increase productivity but also boost sales with increased customer satisfaction. There is no doubt that eCommerce retail businesses need to adopt the omnichannel approach to sustain market competition and increase profitability.

Therefore, if you are in a retail business, you should look for creating opportunities to increase online sales via eCommerce development or mobile application development. There are many IT companies out there who provide eCommerce development solutions to expand your business growth. Just opt for the right custom eCommerce development company to embrace the new era of omnichannel retail business. The more sources you offer to explore your products, the more customers will engage with your business.

Biography:

Jayaram Bhat CEO of Smart Sight Innovations, an eCommerce Web Development Company since 2014. He is a highly motivated individual with a mere focus on smart IT and web-based solutions.

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10 Steps To Improve Your Joomla eCommerce Store

Harshal Shah — Thu, 09 Jul 2015 12:39:06 +0000

Who has a e-commernce store is always looking for ways by which they can increase the turnover of their eCommerce store and online sales from site. Everyday online shopping option wil increase so you have to consider some points which will help to growth and growth.

You should understand up selling points. You have to do something different like offering something to customer which they can’t find out from other places easily.

Site should be proper and pretty with good color combination because it has a huge effect to customer when visit your site. Customer will spend more time on your site the more likely they are to purchase something.

Navigation of site is very important factor, lots of people simply do not understand flow. Check other reference site and make every thing easy to find. If someone is looking for some product then should be able to find easily.

Social media is a superb place to spread your site. If you get your social media correct you will get lots of traffic to your site.

Keep possible payment options open so people simply purchase from site. Lacking of payment option will lost your customer.

Advertising is most important, don’t create a long blog or putting lots of information. You should highlight your product with some key features.

Every time you should analyze site, create a analytic report, what works and what doesn’t. Collect a correct data and take a correct decision what you should do for your site and how to.

Make sure your site has good speed and customer can view required products easily and speedly.

Update your site regularly with new and attractive products which will keep users in touch to your side.

You should use proper shopping cart which must be bugs and crashes iusses free. You should create a user friendly store. Lots of shopping cart extension available like Eshop, J2Store, JooCommerce, MyMuse, VirtueMart etc.

Seminar On Know E-commerce At AMA Organized By Xhtmljunkies

Harshal Shah — Mon, 18 Nov 2013 10:39:54 +0000

In fact, we’re asked these questions so many times, by so many people, that we thought offering a seminar might be a good thing. We hope to elevate the awareness of what it actually takes to succeed in e-commerce. It’s not as easy as advertised, but it can be successful if you have the proper preparation.

In This month, we’re hosting our first seminar in this series called “Know E-commerce” on Saturday, 23rd November 2013, we’ll be at AMA, ATIRA Campus, Ahmedabad between 5:30 PM to 8:00 PM.

Based on preliminary registrations, we’re expecting a great turnout. Due to space limitations, you must register soon to be guaranteed a seat.

Also we will provide free consultation to entrepreneurs/business owners who are looking to dive in the e-commerce lake.

Seminar Topics:

– Era of online shopping

– Major Benefits of doing business online

– How to compete with big players in market

– Strategies to tap global consumers

– Technical aspects of running an online store

– Q&A

Who should attend this seminar?

Business Owners, Retailers, Wholesalers, Venture capitalists, Trade associations from below industries.

Industries:

– Clothing & Apparel

– healthcare & Beauty products

– Toys & Gift Items

– Electronic goods

– Imitation and Fashion Jewellery

– Daily needs/ Groceries

For registration please visit : know-ecommerce.doattend.com

Rising Investments in Asian eCommerce markets: Especially in India

Harshal Shah — Tue, 09 Jul 2013 06:30:34 +0000

Since year 2010, about $6.9B has been invested in Asian eCommerce organizations by many investors. While financing remains hot, exit valuations remain lackluster.

The rising trends for eCommerce in countries around the globe have made lives of people absolutely trouble-free and effortless, minimizing each and every single aspect of life to just a single click of the mouse button. The E-commerce market across globe and especially in Asia has witnessed a number of rise and falls through the course of recent years. But the question that still remains hidden behind the shroud of mystery is that “Does investing in the E-commerce websites in Asia a good choice in terms of return on investments?”. Let us take a closer look into the statistics and figures so that we have a clearer idea of the current positioning of E-commerce Websites of Asia on the global graph.

Asia at a Glance

The Asian eCommerce industry is gaining financially increase, exit activity also growing but valuations currently mostly low. Since year 2010, Asian eCommerce companies have attracted $6.9B across 383 deals from risky capital investors. India and China, not much surprisingly, have been the largest markets for this activity. While exit activity has also grown, exit valuations have been very less.

However, we can expect the unexpected when it comes to the E-commerce platform. We can forecasts that Asia will be home to about half of the world’s population by 2020 and 1/3 of the world’s consumer, it is a bit natural to expect that eCommerce activity to the region is on a tear. And it is. . But taking into account the current statistics, the Asia Ecommerce websites do not qualify as a bright choice for good return on investment.

Current eCommerce Market in India

In contrast to the Ecommerce investment environment in the rest of the Asia, India seems to be running high on colors of success. In India about 150 eCommerce deals since 2010 with 25 deals coming in 2013 already. Well-grown India-based companies include Amazon competitor Flipkart and eBay-supported Snapdeal. India has become a centre of attraction for major investors from around the globe, in lieu of positive return on investment in the Ecommerce ventures.

Best examples of Ecommerce websites in India with high-pitched funding are Flipkart.com and Snapdeal.com. Taking the first position is Flipkart.com that is giving a tough competition to the international player in Ecommerce field – Amazon.com. Next in like comes Snapdeal.com that enjoys a generous funding of $50 Million from the internationally famous E-Bay firm. The extent of success of Snapdeal.com can be judged by its recent acquiring of a small rival brand few months ago.

Conclusion

After seeing much interesting figures we can finally conclude that return on investments on Ecommerce websites in India put much a favorable figure, owing to such a high activity rate established in the country. High return on investments can be predicted in India, as indicated by this status reports and statistics. If the current growth trends in India sustain for a more few years, it is a high probability that India might soon become the best platform to get very huge investments for Ecommerce websites.