Digital marketing – Xhtmljunkies

Latest Social Media Marketing Trends For 2022

Harshal Shah — Thu, 10 Feb 2022 11:28:48 +0000

Do you have a social media marketing strategy for your business?

If not, you are missing something undoubtedly. Social media marketing is one of the most proven digital marketing strategies that can reap some amazing fruits for you.

Whether you know it or not, your target audience is there on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, or Pinterest.

These social media networks offer a tremendous opportunity for brands to interact directly with their potential customers and followers. You can promote your upcoming products, services, and offers and keep them updated about the latest business news, industry news, and information.

All you need is a robust social media marketing strategy by a good social media marketing agency. If you search on the internet, you will come across many such agencies offering high-quality social media marketing services. Choose one that fits your preferences and budget.

This post will discuss some of the latest social media trends that you can follow in 2022.

Stay tuned!

Social selling is the new normal

We all have seen lockdowns and how consumers suffer due to them. We were all tied up in our homes without any liberty to go out. Going shopping in physical stores was out of the question; people turned to virtual options. As per a study, 90% of people have bought products or services from a brand they follow on social media.

Social selling is the new norm, and it will stay long. If you think it might not work for your business, numbers reveal otherwise. As per the latest study, searches for Facebook Marketplace increased by 163% in the last two years.

People love to browse products on social media channels, and if you allow them to buy items there only, they will love it. You don’t need to redirect your audience from your social media page to your website. Users might fall out during such transitions.

All you need to do is facilitate your followers to buy a product on your social media page only. They will select the product, pay, and check out without redirecting to other pages.

Discuss how to go for social selling with the social media marketing agency Sydney for your brand and execute the strategy in the best possible manner.

Augmented Reality will Take Over

We all know what Augmented Reality is. Experts believe that AR will rule social media marketing in the upcoming future. You might think of AR as filters by Instagram or Snapchat. Snapchat was the first channel that came up with AR stickers, and then other brands such as Facebook, Instagram, and others followed.

Experts believe that more brands will develop their AR filters to improve customer engagement and interactions. Such innovative filters will help customers check out the products in a virtual space before buying them, giving a superior shopping experience. AR is one of the best social media marketing trends to watch for shortly.

Short-form content will rule

As per the studies, a user’s average attention span is around 8 to 9 seconds. You have such a short time to gain their attention. You need to develop a content marketing strategy that helps you lure your potential customers in such a short period.

As per the study by Wyzowl, people share videos at twice the rate of any other content form. The same survey revealed that 84% of consumers would buy a product or service due to a video.

Short videos can work wonders for your brand. The myth of a famous quote- Length is Strength is not working anymore. Instagram Reels, Facebook Reels, and short-video content apps like Tiktok prove that the trend will never go out of fashion.

However, when incorporating short videos in your content marketing strategy, ensure that you don’t forget authenticity. People love authentic brands, and you need to ensure that the perception does not change.

You can come up with exclusive features of your products or services or behind the scenes or stories about your products in the form of short videos to gain their attention. You can also come up with sessions, interviews, product launch updates, and other catchy video content to impress your followers.

Brands will reach out to new audiences

The Covid-19 pandemic has turned social media marketing strategies upside down. Goals are changed now, and as we enter 2022, marketers reveal that their main goal is to reach out to new audiences online.

They will develop new strategies, offers, and products to reach out to new audiences and foster relationships with their existing audiences. Ask the social media marketing company Sydney you have hired to create buzzy content to attract new audiences and improve your revenues and sales.

Brands will hire dedicated social media professionals

Earlier, anyone from the marketing team would make social media posts and schedule them.

However, as marketers and brands now understand the importance of social media marketing, they will recruit dedicated social media resources to design, implement, and plan their social media marketing activities. There will be dedicated social media teams in the companies that look after their social media operations and try to improve visibility, plan social media goals, and execute a defined social media marketing strategy.

Conclusion

Social media marketing is a powerful digital marketing tactic that is affordable and offers some compelling benefits. You cannot miss social media marketing now. All you need to do is hire a dedicated social media marketing agency with years of experience and a proven track record, and that will be all. These agencies have all the necessary tools, technologies, and personnel to manage your social media marketing requirements. They will strive hard to ensure that your social media goals are met.

7 Pro Tips in Writing a Click-Worthy PPC Text Ads

Harshal Shah — Thu, 12 Sep 2019 07:42:22 +0000

If you are already a bit of an expert with PPC marketing, then you know that an ad copy can make or break your current campaign.

You can have everything perfectly set up like the best keywords, the structure of your campaigns, your targeting options, and ad groups. However, all of these would mean nothing if your PPC ad texts are poorly constructed.

In this post, we will walk you through the pro tips on writing click-worthy PPC text ads.

Tip #1: Be as specific as possible

One of the most common mistakes a lot of people make is to make super generic ad copies.

If you want to deliver the right message to your target audience, then you need to be as specific as possible.

According to Voy Media, a top nyc ppc company, “With PPC, most of the time, you are not left with enough space to write long and descriptive texts. There is a character limit, and you are expected to create a compelling and engaging ad copy while staying on that specified limit. That’s why when crafting your PPC ad texts, you have to stay concise and on point.”

Convince customers why they need to pick you over your competitors. Also, include your unique selling proposition in your ad copy to make it more convincing.

Tip #2: Understand your target audience

Before writing your PPC text ad copy, gain insight first from the perspective of your target audience.

What are their pain points? What particular problems do they suffer from? How will your product or service solve their problem? What specific questions they might ask about your product?

Answering these questions will help guide you with your ad messaging.

Another tip to keep in mind is that your ad should be about your audience, never about how awesome your business is.

As Adam Heitzman puts it, “Customers seek you out because they need something, not because they’re curious about your business.”

Tip #3: Make your headline more engaging

When it comes to crafting a paid search ad copy, the headline is crucial. Ideally, your display URL, ad extensions, and description line should complement perfectly your headlines. So you need to write them out carefully and thoughtfully.

To easily attract attention and look more relevant to a search, you need to strategically use a keyword or search query in the headline.

The main reason your headlines should be relevant is that prospects read the headline first before deciding whether or not they want to read the rest of the ad.

Search engines like Google love relevancy, too, and would reward you with your efforts by bolding the main terms in your ad that matches the query.

Tip #4: Speak directly to your audience

Address your audience directly. Use words like “you” and “your” when crafting your ads.

By doing so, you are making your audience feel that they are valued. It also makes your brand more personable and relatable to them.

Right from the very beginning, you want to create and establish meaningful and helpful relationships with your prospective customers. You can do this by writing in a friendly or personal tone.

According to Sean Martin, “By using a relevant tone or the voice of the customer, you can appear to be more useful and more human with your ads.”

Simply put, it is important that your ad copy is conversational and customer-centric.

Tip #5: Leverage emotional triggers

The worst thing that could ever happen to an ad is to be boring. A bad PPC ad is forgettable. No one will be curious and moved to click it.

To avoid the same fate of creating boring ads, you need to learn how to pick your words carefully. Then, make your audience feel something.

If you already know what your target audience wants right off the bat, then it wouldn’t be too hard for you.

Know what the core problem is, as well as the reason people are drawn to you. Then, think about ways how you can tap into that emotion.

Moreover, negative feelings can be good stimuli. Why? Because people want to avoid pain as much as possible. So why not tap to your audience’s anger, anxiety, or fear of missing out?

Tip #6: Be relevant

As mentioned early, a good PPC copy is customer-centric and relevant. This is possible if you know your target customers really well, and if you can write in a friendly manner.

Avoid unnecessary words and use only the ones that will give value to a product or service.

Also, see to it that your campaign structure is well optimized to ensure that your ads remain relevant.

The more relevant your ads are, the more clicks and conversions you will receive, and you will end up paying less for each click.

Tip #7: Include a strong and clear call-to-action

Did the phrase “Call now” make you feel any sense of urgency? Chances are, it does not.

So instead of using cliches in your CTA, craft something that somehow hits home to your target market. Make use of strong verbs like “join,” “build,” “get,” and so on.

Over to You

Keep in mind that your PPC campaign needs testing in order to be optimized regularly.

Hopefully, these tips gave you better insights on how to craft an excellent PPC ad copy. That way, you can come up with better text ads that easily grabs your audience’s attention, communicates your value proposition clearly, and entices prospects to click.

How to Really Market on Twitter in 2019

Harshal Shah — Tue, 26 Mar 2019 11:00:35 +0000

With over 336 million active monthly users, Twitter is one of the largest social media platforms on the planet.

Having such a massive volume of active users, you can use the platform to grow your business and attract more customers.

But to do this, you’ve got to market your business the right way.

Things move at a breakneck speed on Twitter. And to create an impact on this crowded platform, you have to identify the best marketing technique that works.

Luckily, we’ll unveil proven marketing strategies that’d help you grow your business with Twitter in 2019.

1. Create Your Twitter Profile the Right Way

Creating your Twitter profile is more than coming up with a handle, uploading a profile picture, and sending out your first tweet.

To pick the right handle, you need to select a handle that’s recognizable, easy-to-remember, and short. People can quickly tag a short handle. In the twitter world, people use your handle to search for your page.

Also, your brand name should be consistent across all social media platforms.

Large brands like Walmart use this strategy to position themselves the right way on Twitter.

It’s important to stay clear of special characters and stick to short names. A short name gets you more @mentions by your audience. Therefore, shorter Twitter names increase your chances of getting mentioned in the platform.

For personal brands, use a clean, professional headshot.

2. Create a Killer Bio That Showcases Your Brand’s Personality

The 160 character bio is found under your profile picture.

Here’s where you capture the attention of your target audience and let them know who you are and what you do.

Here’s how to craft a killer bio

Make it short and precise — let people know exactly who you are.
Be original, show your personality, and add some humor to it.
Let people know about some of your great accomplishments.
The bio should attract your target audience.
Tag other brands you’re associated with.

3. Tweet at Peak Hours

Studies have shown that the best time to post on social media platforms like Twitter is between the hours of 12 pm and 6 pm. And other thought leaders believe that the hours between 12 pm and 3 pm on weekdays work best.

Although tweets during weekdays seem to be good, Buffer suggests that tweet posts during weekends generate more engagement.

Your peak hours is mainly dependent on your target audience. Therefore, you need to test your content during different times of the day to see which works best.

When you identify your peak hours, you should use tools like Buffer or Hootsuite to schedule your posts ahead of time.

4. Find New Prospects with Advanced Search

You can find new prospects or figure out what your clients are saying about your brand with advanced searches.

In addition to tweeting promotional posts and engaging with your existing customers, you should use advanced searches to reach out to new prospects.

Here’s how it works…

You search for terms relevant to your industry and see what other people are saying. With this information, you can reach out to new leads.

5. Use Images and Videos to Generate More Engagement

Tweets with images tend to generate more likes and retweets. But the key is to use high-quality images and pictures that are relevant to your post.

Also, use tools like Canva to create customized images for your tweets.

Aside from photos, you can take the step further by using Twitter video.

Studies from Adweek reveal that video tweets generate 3x more engagement than gifs and 6x more engagement than photo tweets.

Furthermore, you can use live videos to boost your engagement.

6. Use Polls to Study Your Market

Anyone can create Twitter polls. And you’ve got to conduct polls that not only start up a conversation but also help you get useful feedback and identify the pain points of your audience.

Your goal is to create unique questions that’ll help you conduct market research and learn more about your customers.

Brands like Target use polls not only to generate engagement, but also to study their market.

7. Use Influencers To Gain More Exposure

Nowadays, you can easily reach out to influencers (or celebrities) with a large online following.

An influencer can change the direction of your brand. The first step is to identify the right influencer for your brand.

You have to look out for influencers with a large online following and whose message aligns with yours.

Alternatively, you could also reach out to influencers who have already established a rapport with you. Maybe they’ve retweeted or liked your posts before.

In situations where you’d need to find new influencers, you should use tools like Klout.

8. Use CTAs in a Creative Way

Since your principal aim of marketing your brand with Twitter is to generate leads, boost engagement, and drive more sales, adding CTAs is a quick way of doing just that.

If you’re using CTAs to make your audience share your post, you can take it a step further by using action words like:

Shop Now
Download Here
Visit Us
Learn More

Large brands like Walmart are using CTAs like “Check it out in stores!” to increase their online engagement.

9. Use Twitter Ads to Grow Brand Awareness

If you’re new in the Twitter world and you don’t have a large number of followers, you can use the magic power of Twitter ads to grow your brand’s audience.

Although Twitter ads are more expensive than Facebook ads, they seem to get the job done.

Ads like promoted tweets are useful in growing your online presence, while conversational ads are also a good fit.

By using any of the promoted Twitter ads, you’d be able to reach more people, generate enough engagements, and create awareness.

10. Use Hashtags the Right Way

Although hashtags are useful, when misused, you won’t be able to create enough influence with them.

According to studies, tweets with hashtags generate 2x more engagement than regular tweets.

However, engagement tends to drop by 17% when more than two hashtags are used.

It’s important to not only use an active hashtag but to use them the right way — overusing hashtags is not healthy for your brand.

Tools like Hastagify and RiteTag help you identify the right hashtags, test them, and determine the strength of each hashtag before using it.

Get help from Voy Media to Grow Your Business With Twitter

Twitter is one of the best platforms to find new prospects, generate more leads, and build an online presence.

The problem is that everything moves at a fast pace, and the lifespan of the average post is just a few minutes.

To stand out from the crowd, you’ve got to use effective marketing techniques.

Start by creating a Twitter profile, writing a killer bio, tweeting during peak hours, and making use of hashtags.

Other strategies include using videos/images, CTAs, advanced searches, Twitter ads, market polls, and influencers to grow your audience.

How will you market your business with Twitter?

Tech Prate Technology Says: Social media companies are causing to establish the rules and norms for mass data management. Facebook has much more access to consumer data compare to any other social media and big data companies.

Latest off page SEO techniques 2019

Harshal Shah — Mon, 25 Mar 2019 13:18:49 +0000

SEO has divided into two sections such as off page and on the page, etc. Nowadays, most of the companies are making the use of off-page Techniques. Let’s talk about Blogs and social media is the main part of the off page SEO technique. More than 500 million people are posting blogs on a regular basis that is quite higher than others. It means off-page SEO techniques are beneficial because it is improving the rank quickly.

SEO is quite important where one has to plan and execute essential Techniques on the website. After improving the ranking of a website, one will able to experience an increase in visibility, traffic, conversion rate, and traffic, etc. Following are a major differences in off-page and on-page SEO techniques.

Off-page SEO techniques

Nowadays, off page techniques are on hype because it is affordable and effective. Without making any changes in the website, one will able to get the better rank of the website. It consists of a lot of important steps such as social media engagements, blog posting, Guest-post & promotions & many more things. In order to create more visibility, you should use off page SEO techniques.

On-Page Techniques

Most professional companies especially SEO Company is using On-page SEO techniques because it is providing instant results to the user. With the help of these techniques, you will be able to get a better rank on Search Engines. It includes essential steps such as Meta Tags, keywords, links, promotions, and many more things.

As per professionals, off-page SEO techniques would be a reliable option because it will improve the rank of the website without spending much cost and effort too.

Some Effective off-page SEO techniques

SEO off-page techniques are really effective because really best because it will boost the ranking instantly. There are lots of off-page techniques available, but the following are some techniques that will improve the ranking of your website.

Make the use of Link Building

Are you familiar with Link building? If you are creating quality and authority links, then you will be able to attract more visitors Linkio. One should grab links from reputed and popular websites. Bear in mind that, if you are creating the quality link then it will create the visibility on search engines. According to professionals, Google crawls quality links faster than others.

Authority of Domain

As per professionals, before getting the link from any website, you should check the authority of the domain. It is the best option that will give you some knowledge of website. If the score of a website is above 80, then it would be the ideal option for you. Make sure that you are earning the quality link that will attract more visitors. It will create genuine visibility on the search results.

Blogs and promotions on social media

So you are promoting your website on social media? It is the main part of the off-page SEO; if you want to create a positive impact in front of the audience, then you should share the interesting and organic content with quality links on the website. Make sure that you are sharing the content on a regular basis. You can also use the social bookmarking sites to promote your brand.

As per professionals, you will find a strong relationship between the social media and rankings. Like, if you are creating a strong presence on the social media, then it will create a positive impact on your website. It is the best ever technique that will assist you in attracting more traffic on the official website.

Submission Directory

To a large extent, submission Directory is really beneficial that will review your official website and improve the ranking. With the help of this technique, one will able to attract more traffic to the official website.

Blogs

The blog is one of the most important techniques where you have to add a particular keyword. If you are posting organic content with a perfect link, then it will improve the ranking of the website.

So what’s the Final verdict?

In a nutshell, these above-mentioned off-page techniques are providing a lot of benefits to the websites owners. With the help of these techniques, you will able to create a strong online presence. Therefore, you should use these techniques properly and analyze the performance of the website on a regular basis.

Author Bio:

Mlly Amaya is the Founder and affiliate marketer that help user to find coupon codes to get more discount. She likes to write and share information on digital marketing, SEO and Social Media etc. You can also write for us on technology blog.

Understanding the Power of Instagram Stories to Build Massive Audience

Harshal Shah — Mon, 12 Nov 2018 10:14:39 +0000

Social media has gradually become an essential tool for businesses. The reason for its popularity is the number of people that engage themselves to it on a daily basis. Like Facebook and Snapchat, Instagram is also a medium for business firms to build a massive audience, and engage with it.

A feature that attracts people is the story feature. A photo or video or perhaps both of them make up a story. Unlike general posts, stories disappear after 24 hours. Ever since its introduction, Instagram has seen exponential growth in terms of users every month.

The brands, however, must note that their stories are meant to attract people to their business. The stories must not be anything personal. To make the most out of them, you need to take care of certain parameters.

Keep it Relatable

One of the biggest challenges for businesses on social media is to reach more people than they currently do. A picture speaks more than a thousand words applies here in this situation as well. Instagram post size and stories ensure easy conversation between the businesses and their audience.

Millions of people surf Instagram daily, and the engagement rate on this site is much greater than at any other site. The story that you post must attract people to watch it. To make it happen, keep it interesting and relatable.

Use Location and Hashtags for Your Story

While many of us use doodles, text, and other elements in our stories, we forget about the hashtags and geotags. What these tags do is that they let more local people see your content in their feed and search results. You might have noticed people using popular and relevant hashtags as a caption for their post.

How do you know the popular ones? Well, you can search for them as you would do for the keywords for your site. Know that users get fed up by the useless things, so don’t overflow your story with unnecessary tags.

Instagram features allow the users to post thirty hashtags in a post, but that’s way too much. You must not exceed ten to avoid getting marked as spam.

You can include a Call-to-Action

Putting a call-to-action in the story will let the users know what you want them to do. You can use it either in the caption or in the photo itself. It should be according to the type of post, and not just any random thing.

A call-of-action might be anything from asking people to tag their friends, or subscribe to the newsletter to purchase any of your services or products.

Also, it would most probably not work if you don’t keep the caption readable and relatable. When it is about promoting a brand on social media, you need to pay attention to every single thing.

Timing of the Story is Crucial

Even if it does not sound this way, timing is indeed a vital parameter. Why is it so? Because a story lasts for just 24 hours before it disappears. And apparently, you are not the only one to post them on the site.

Although it keeps on changing, Monday and Thursday remain the best weekdays on which you can post a story on Instagram. Along with the magnitude of engagement, the Instagram algorithm cares about how quickly a story gets that.

This is because it tells the site that your content is of considerable quality, especially if it gathers some likes and comments. The site then makes it visible to even more number of people.

Don’t skip the Polls

Polls are an incredible way to engage more people. Polls also give rise to curiosity in the minds of the people about the outcome. In fact, the result of such polls can help you improve your services or the products as well.

It is fun and a way to learn at the same time. They are beneficial for your brand in the first place, and then for the audience, if you take the result into consideration. That’s how you to conduct an interesting research in the market.

Include videos as well

Marketing tricks change over time, and they vary according to what people like to see in the advertisements. A video that lasts for no more than just two minutes can let your audience know who you are, and what services and products you have on the market.

You can use the intro maker app to create a stunning intro’s for your YouTube and Instagram handle, so it can help to increase your followers and reach all over social media platforms.

It’s more like an in-person communication, but with every viewer at the same time. Just one video; and you make thousands of people feel valued. It’s no massive investment as well.

Ways To Increase Instagram Engagement In A Bombarding Manner

Harshal Shah — Wed, 03 Oct 2018 10:30:31 +0000

If you ever check out the Instagram app, you will be amazed by the way it has actually expanded this year 2018. This social media channel has also proven to have been a source of ad revenue. Only the IG mobile ads are expected to rake in more than 6.8 billion dollars in this year. With such an impressive figure, it is no wonder that analysts are now seeing IG be the new engine behind FB’s growth as a company. There are some proven ways available, which help in increasing the IG engagement for massive business followers. It is time to know about those tricks with ease.

Avoid preaching and start telling a story:

IG is full of mediocre branding messages, which forget that social network is supposed to be a visually growing channel. It is mandatory for you to captivate your audiences through some videos and images, and not just by preaching marketing missives. It can help you to gain some Free Instagram likes for sure. And, you will have an idea available to increase Instagram followers for free with the help of these simple ways.

• For increasing engagement rates, you need to take the role of a storyteller. Your aim over here is to offer micro-stories through videos, captions, IG stories and even through your profile.

• You can further try to share some of the user-generated content, which will resonate well with your brand.

• For any inspiration, you can follow some of the innovative storytellers on IG. You can further view some of the examples, which will definitely help in kick starting creativity.

You need to check on the IG branding:

Creativity, clarity and even consistency form the major supporting pillars for enterprises, whose main aim is to build brand awareness on IG. Remember that a basic, haphazard and erratic approach is not going to work.

• You need to focus towards some of the core areas like creating style patterns and presenting profile well, which will make the images look fresh.

• You need to focus on the art of mastering hashtags. You must also interact with your followers regularly for building up that brand loyalty and engagement.

• By just road mapping your processes and branding only the best practices on IG, you can end up creating a consistent and positive brand to targeted audiences.

Exploring full ranges of IG video formats:

It is true that a picture has a great worth to it, but when it comes to video, it has a worth of 1.8 billion! It clearly states the difference in calculations. Even if you try hard you won’t be able to challenge the popularity and efficacy of online video content. IG recognizes this structure well and all settled to offer a suite of video options for the marketers to deploy.

It is in your hands whether you want to safely surf social networking sites or just go free without any security. Being a social media user, you should consider these security tips and keep yourself away from suspicious activities and elements.

For all the IG stories mashing up stills and videos under the single ad, ensure that you get to use the strength of each video format to its full potential. Yes, the steps might take some time but it is worth the result you are going to receive. Just work on it once and you will end up procuring the best help as a result.

Best Factors to Keep in Mind When Choosing a Digital Marketing Course

Harshal Shah — Thu, 27 Sep 2018 12:25:42 +0000

Are you planning to join the digital marketing course? Yes? So, have you researched everything appropriately for the course? If not, then you should.

f you are someone intending for a course in digital marketing, then you must have identified by now that courses are available in two modes, i.e. online and offline.

It primarily relies on the course you chose. But did you give it a thought, that why you must opt for the digital marketing course? If not, then let’s take a brief what digital marketing is all about first.

Understanding Digital Marketing

Digital marketing is evolving at the rapid rate and is being adopted by almost every second business. The complete concept of digital marketing rotates all across the business houses practice for promoting their brands over the World Wide Web through the techniques of digital marketing.

The primary objective of digital marketing strategy is promoting the products and services that are offered by the businesses. It helps them in reaching out to the present and the prospective customers and is cost-efficient as well.

Digital marketing in the previous years also has also confirmed itself as a personalizing and timely method to reach the customers. It is something that is tough with the marketing techniques that are physical.

So, if you intend to go for a digital marketing course, then you require proper training, comprehensive courses and doing well as the professional of digital marketing. Without all of these, digital marketing is an improbable feat.

You should seize the essential understanding and skills for mastering the digital marketing art. It also involves networking relationships that are fantastic and assist in the long run to become the expert digital marketer.

Therefore, when you look for the best digital marketing course then make sure to keep in mind various factors. In this post, there is the illustration of the factors you must consider.

Appropriate and essential teaching

The course of digital marketing you register in must teach you all of the techniques that are used. The course you join must offer you the detailed guide to utilize the strategies of marketing efficiently.

The course must offer you the practical teachings and knowledge instead of attaining theoretical digital concepts. The guidance level provided to you by the course must not take the form of the textbook, in fact, the mentor form.

Proper content of course

You should ensure that the digital marketing course you have chosen must offer you with the appropriate and helpful with the content of course. The only thing you require keeping a watch out for the content versatility.

The versatility of content is helpful in ensuring that the development of training and skill is efficient. The course method comprehensively helps in covering the technique of marketing, including the digital marketing mechanism basics.

The techniques of online marketing are different and versatile, so it is your accountability for ensuring that the course you register with covering the variety and versatility efficiently.

Detailed rundown marketing techniques

The complete rundown is essential and when you intend for learning the digital marketing and becoming the professional of digital marketing by joining the course. The course delineates the way users initiate online searches for the services or products they may require.

Reading the patterns of search and marking the several product brand or service to the specific client or clients group is all about the digital marketing. You should see that all of the detailed rundown techniques of digital marketing are being covered under the course.

Learn about the products of digital media

It is seen that the course of online marketing skips the training on the products of digital media and that force the desiring digital marketers for enrolling in another course. They want to ensure the practice of the subtle art to work with the products of digital media.

Make sure that wherever you enroll in a course that helps in teaching you the techniques of digital marketing. It is also useful in training to deal with the products of digital media efficiently.

Read Reviews before Selecting the Course

Whenever you plan to look for the digital marketing course then make it a point for carefully reading the reviews and rating before deciding for selection. Online reviews are useful in giving you the evident picture of the versatility and utility course.

The rating number will offer you an idea as to how many experts have earlier opted for the course.

The Factor of Cost

The course of digital marketing you register in, must meet your budget requirements. The pocket is an aspect that must be bear in mind always while choosing because if you will go for the course that is simple and easily accessible, then it is foolishness.

Make sure to set the budget and then search for the online course that suits your needs of technicality also. It will ensure that the digital marketing course you chose is suitable.

Smart skill-based selection

The process of course selection must also include the understanding you have for the digital marketing. There are the different number of courses in digital marketing which are available online based on the skill level number, starting from fresher to intermediate and professional.

The skill amount and understanding is something that allows you for efficiently choosing the course and proportionate to the level of skill.

Conclusion

The whole aspect of digital marketing strategy is something that keeps on revolving around the correct thing, at the correct way and time. If you will wind up registering in the course that is not right for you, then it leads to wasting the money, time, and energy.

Hence, make sure to keep in mind the factors mentioned above while making your selection for the digital marketing course. These factors are useful in gaining the understanding of digital marketing arena and will give you the clarity that what are the precautions you need to follow.

Author bio:

Emily Bartels is a Content Writer and Developer at Constant Clicks that helps businesses to grow using digital marketing practices . She has been in this industry for 5+ years and specializes in writing educative content on SEO, Social Media, businesses. She loves to read trending news to keep her updated!

Digital Marketing Conferences Can’t Miss in 2017 [Infographic]

Harshal Shah — Mon, 06 Feb 2017 09:48:49 +0000

Check out the best Digital Marketing conference in 2017 across the world.

Find out details about the top digital marketing conference and events will organize nearby you. Digital marketing experts will share their knowledge, research and help the digital marketers to expand their knowledge. The conference information is collected from the top online sources. Check the conference website for more details.

We invite the organizers of digital marketing conferences to share their event details with us.

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Enhance Your Mobile Search Results For 2017 in 9 Effective Steps

Harshal Shah — Wed, 04 Jan 2017 11:09:04 +0000

Google quite recently started rolling out a well-known algorithm in the form of “mobile-first” index, changing the entire scenario of how your site is going to be ranked on Search Engine Result Pages.

For those unaware of the term, “mobile-first” index refers to now Google crawling on your site as a mobile user, giving more preference to a mobile view.

This clearly means that if your site is not optimized for a mobile search, Google bot won’t follow your links, because of which your website might go for a toss.

Even the vital statistics regarding a brief comparison between both kinds of users indicate the importance of mobile use.

As per this study, 80% of Internet users own a Smartphone. Eveb they prefer using mobile for using any type of referral software for the work too! In short, Google is taking the whole idea of user experience very seriously, and if your website is not optimized for a mobile search, you are surely set to lose business, or probably are already doing so!

So how to go about taking care of mobile search results in 2017? Let us find out.

Optimizing For Mobile (Mobile Search Optimization)

Most business owners and marketers have realized how important it is to consider mobile search ranking factors nowadays to make your website mobile friendly.

Having one size for your website fitting all sizes optimizes content for both a website and mobile.

As per a study from Google in May 2015, Japan and US are among those 10 countries wherein Google Search happens more on mobile devices rather than desktops.

Take care of the following factors as suggested by reputed digital marketing agencies, and your site will do well with mobile search:

Site Loading Time should not exceed more than 1-2 seconds on mobile.
Remove all flash components or keep it as minimal as possible if necessary.
While choosing a domain name, do not go for keywords rather select what will suit your brand.

User Experience To Grab Attention

When you look at high ranking mobile pages, they make use of unordered lists, because they tend to be shorter. It is best to keep bullet points with less content in place.

There have to be as many fewer numbers of internal links possible with mobile content. A number of internal links will only enable your content to lose value.

Place only a few meaningful images possible, while avoiding the irrelevant ones. Try to have no more than 3-4 images per page, unlike desktop having 8-9 images.

Accelerated Mobile Pages (AMP) Should Win User Hearts

As discussed earlier, 1-2 seconds is the average time a mobile site should take to load.

To do this you need to implement AMP framework that helps you to build mobile pages delivering content as quickly as possible.

AMP is a combo of cache libraries, JavaScript, and HTML, helping in pages load quickly in spite of rich content.

Mobile Friendly Labeling Is No More

Yes, it’s true. With mobile-friendly label gone, now the site is displayed on search engine result pages without a mobile label present above the snippet.

Hence, your site is mobile friendly, but without a mobile label present. Even if the label is gone, you need to convince Google that your site is mobile friendly by

Apt placement of elements or components at a distance
Having a responsive site with no horizontal scrolling
Including to the point content without beating around the bush

Optimize Mobile Website For Local

Mobile consumers or shoppers are inclined towards mobile search, expecting results located within few miles from the Smartphone location.

The reason seems pretty clear. Mobile customers want to take action as immediate as possible, and hence they opt for mobile search so that they get results within the proximity.

For successfully implementing this strategy do:

Analyze the key performance indicators for campaigns that are geo-targeted.
Keep experimenting with ad copy that works best within a specific geographical radius.
Understand the difference between the business located nearest, nearer, or near to your place. Accordingly, use keywords in your copy.

Follow Right Anatomy For Mobile Site Structure

Even with mobile-friendly label disappearing from the screen, this hasn’t changed the scenario surrounding the mobile search ranking factors like making use of text that is readable and zoomable on mobile, sizing content as per the screen so that users do not have to scroll horizontally, and placing links far away for ample space between the two.

Content is The King

Keywords are an important parameter to consider. However, avoid doing keyword stuffing, since the content value gets lost.

Since people spend less time in reading content on mobile; try to have half the keyword density, as compared to desktop.

The overall number of words should be lower than the desktop version, allowing users to get the message effectively, within shorter content in place.

Try to include more proof related terms within mobile content, for a successful optimization.

Overlooked UX Factors Gain Prominence

Strong social signals will have a high positive impact of your mobile content as compared to mere inbound links.

With decreasing importance of inbound links on mobile, you need to spread the word socially for getting more traction on mobile search.

Google Constantly Brings Updates in The Mobile Search Arena

Yeah, that is very true! If you are still thinking whether your mobile friendly site is actually mobile friendly or not, you do need to constantly update yourself with Google, in order to have your site satisfy all parameters of being mobile friendly.

Wrapping Up

Mobile-friendly is the mantra nowadays with every business across the globe.

People are spending more time on Smartphone, then possibly with their own family.

Still, if your site is not appearing good on mobile, you do need to put all the above tips to work and hire digital marketing agency.

While doing so, ensure that you are not breaking any barriers of Google.

Digital marketing – Xhtmljunkies

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Tip #7: Include a strong and clear call-to-action

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Digital Marketing Conferences Can’t Miss in 2017 [Infographic]

Enhance Your Mobile Search Results For 2017 in 9 Effective Steps

Optimizing For Mobile (Mobile Search Optimization)

User Experience To Grab Attention

Accelerated Mobile Pages (AMP) Should Win User Hearts

Mobile Friendly Labeling Is No More

Optimize Mobile Website For Local

Follow Right Anatomy For Mobile Site Structure

Content is The King

Overlooked UX Factors Gain Prominence

Google Constantly Brings Updates in The Mobile Search Arena

Wrapping Up